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Old February 22nd, 2013, 01:25 PM
Sashwat's Avatar
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Join Date: Jun 2011

Provide me syllabus of Uttar Pradesh Technical University MBA 3rd sem syllabus.

Uttar Pradesh Technical University does offer MBA program and you are looking for the MBA syllabus so here I am attaching PDF file that have complete syllabus of MBA program.

S.N. Course Subject

1 MBA 031 Supply Chain Management
2 MBA 032 Strategic Management
3 MBA 033 Management Information System
4 MBA 034 Consumer Behaviour & Marketing Communication
5 - Specialization Group -1 Elective 1*
6 - Specialization Group -1 Elective 2*
7 - Specialization Group -2 Elective 1*
8 - Specialization Group -2 Elective 2*
9 MBA 035 Summer Training Project Report

You can get more syllabus from the official website of Uttar Pradesh Technical University in the academic section and in this go to the syllabus page .

Here I am giving you screen shot of syllabus page.

Last edited by Aakashd; June 4th, 2019 at 10:36 AM.
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Old October 16th, 2019, 11:18 AM
Default Re: G.B.T.U M.B.A. 3RD Sem Syllabus

Can you provide me the syllabus of 2nd Year of MBA (Master in Business Administration) program offered by Dr. A.P.J. Abdul Kalam Technical University Lucknow?
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Old October 16th, 2019, 11:23 AM
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Join Date: Jun 2013
Default Re: G.B.T.U M.B.A. 3RD Sem Syllabus

The syllabus of 2nd Year of MBA (Master in Business Administration) program offered by Dr. A.P.J. Abdul Kalam Technical University Lucknow is as follows:

Strategic Management

Code: RMB 301

Course Credits: 3 Teaching Hours: 36 Hrs

COURSE OBJECTIVES: The objectives of this course:
A clear understanding of the key concepts and principles of strategic management
A set of useful analytical skills, tools and techniques for analyzing a company strategically
To provide a basic understanding of the nature and dynamics of the strategy formulation and implementation processes.
To encourage students to think critically and strategically.
The ability to identify strategic issues and design appropriate courses of action.

UNIT 1 (6 Hours)
Introduction: meaning nature, scope, and importance of strategy; and strategic management,
Introduction to Business policy, Strategic decision-making , Process of strategic management and levels at which strategy operates , strategic intent: Vision, Mission, Business definition,
Goals and Objectives

UNIT 2 (8 hours)
Environmental Scanning : Factors considered, approaches, External environment analysis:
PESTEL Analysis, EFE matrix (External Factor Evaluation): Porters Five Forces Model methods and techniques used , Internal Appraisal The internal environment,
Organizational Capability Factors, organizational appraisal- factors affecting, approaches, methods & techniques Resource Based View (RBW) Analysis, VRIO Framework, Value
Chain Analysis, IFE matrix (Internal Factor Evaluation).

UNIT 3 (8 hours)
Strategy Formulation: Corporate, Business, Functional strategy Corporate Level
Strategies: -- Stability, Expansion, Retrenchment and Combination strategies.
Concentration Strategies, Integration Strategies: Horizontal & Vertical, Diversification:
Related & Unrelated, Internationalization, Porters Model of competitive advantage of nations,
Cooperative: Mergers & acquisition Strategies, Joint Venture, Strategic Alliance ,
Digitalization Strategies.

Unit 4 (8 hours)
Strategy Analysis : Process, Analysing Strategic alternative, Evaluating and Choosing Among Strategic Alternative, Tools & Techniques of strategic Analysis, Strategic Choice. BCG Matrix, Ansoff Grid, GE Nine Cell Planning Grid, Hofers Product market evolution McKinseys 7S framework
Strategy implementation: Resource allocation, Projects and Procedural issues. Organistion structure and systems in strategy implementation Leadership and corporate culture, Values, Ethics and Social responsibility Operational and derived functional plans to implement strategy Integration of functional plans

Unit 5 (6 hours)
Strategy Evaluation & Control : Nature, Importance, Organistional systems and Techniques
of strategic evaluation & control.

COURSE OUTCOMES: Upon completion of this course, students will be able to complete the following key tasks
Formulate organizational vision, mission, goals, and values.
Develop strategies and action plans to achieve an organization's vision, mission, and goals
Develop powers of managerial judgment, how to assess business risk, and improve ability to make sound decisions and achieve effective outcomes
Evaluate and revise programs and procedures in order to achieve organizational goals;
Consider the ethical dimensions of the strategic management process;

Text Books
1. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education
2 . David, Fred; Strategic Management: Concepts and Cases;PHI Learning

Reference Books
1. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases;
McGrawHill Education
2. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management; McGrawHill Education
3. Wheelen, L. Thomas and Hunger, David J.; Strategic Management and Business
Policy, Crafting and Executing Strategy; Pearson Education

Syllabus 2nd Year MBA Dr. A.P.J. Abdul Kalam Technical University Lucknow

Attached Files Available for Download
File Type: pdf Syllabus 2nd Year MBA Dr. A.P.J. Abdul Kalam Technical University Lucknow.pdf (439.2 KB, 3 views)
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