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  #2  
Old October 20th, 2012, 12:36 PM
Gunjan
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Posts: 40,520
Default Re: University Aberdeen MBA marketing

You want MBA Marketing syllabus of University Aberdeen so following is its syllabus:


FIRST SEMESTER
Accounting & Finance For Managers:
Topic contain understanding of accounting information and financial reporting and introduces key aspects of financial analysis and enable students to undertake: interpretation of accounts; ratio analysis and user-group specific tools, e.g. Z scores and credit ratings; accounting information and the stock market; forecasting and valuation.

Operations Management:
Introducing the core concepts in the management of operations producing products and services. These include the management of capacity and inventory, production planning and control, project management and the management and improvement of quality.

Business Economics

This module will equip students with the basic knowledge of business economics and examine the ways in which economic theory may be applied to solve real business problems, focusing on aspects of economics vital to a student of business.

Business Strategy & Organization
Drawing mainly on microeconomics theories and applications in order to introduce students to theories, concepts and techniques of analysis that are close to many typical business situations.


SECOND SEMESTER
Strategic Marketing
Marketing management and strategic planning. Marketing in a range of organisational settings, including consumer, industrial, service and voluntary sectors. Systems perspective on key marketing techniques. Relationship between marketing and other management functions in modern organisations.

Managing People At Work
Management of people as a key element for organisational success. People as the most complex of all organisational resources to manage. Theoretical and practical issues of people management in the contemporary competitive economic environment.

Managing Change and Innovation - This course will enable students to understand the context of innovation and change by examining a number of key topics, including the development of new products (goods and services), developing the business case for innovation and delivering change.

Leadership & Decision Making - investigates the underlying theories which underpin the popular views about Leadership. It will examine the trait and situational theories, among others, so that students begin to recognise the basic assumptions which are used by writers in professional journals and quality broad sheets alike.
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  #3  
Old October 10th, 2019, 12:35 PM
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Default Re: University Aberdeen MBA marketing

Can you tell me if University of Aberdeen offer MBA (Master in Business Administration) in Marketing Management? Provide me the details of the Program?
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  #4  
Old October 10th, 2019, 12:36 PM
Aakashd
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Join Date: Jun 2013
Posts: 45,371
Default Re: University Aberdeen MBA marketing

As per my knowledge, University of Aberdeen does not offer MBA (Master in Business Administration) in Marketing Management; instead it offers MSc in Marketing Management.


MSc in Marketing Management

The MSc in Marketing Management programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide.

It offers the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure will be fully equipped to take advantage of the best opportunities for a successful marketing career.


Entry Requirements

Qualifications


The minimum entry requirement is a degree at 2:2 (lower second class) UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).


English Language Requirements

To study for this course it is essential that one can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:

IELTS Academic:
OVERALL - 6.5 with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0

TOEFL iBT:
OVERALL - 90 with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21

PTE Academic:
OVERALL - 62 with: Listening - 51; Reading - 54; Speaking - 51; Writing - 54

Cambridge English Advanced & Proficiency:
OVERALL - 176 with: Listening - 162; Reading - 169; Speaking - 162; Writing - 169


Document Requirements

One needs to provide the following documentation with application as proof one meet the entry requirements of the degree programme.

If one has not yet completed current programme of study, then one can still apply and can provide your Degree Certificate at a later date.


Degree Transcript

A full transcript showing the subjects one studied and the marks achieved in degree(s) (original & official English translation)


Personal Statement

A detailed personal statement explaining ones motivation for this particular programme


Contact Detail:
University of Aberdeen
King's College,
Aberdeen,
AB24 3FX
Phone
Tel: +44 (0)1224 272000
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