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Old October 31st, 2011, 04:42 PM
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Default Mass Communication and Journalism Advertising

What is the scope of Mass Communication and Journalism advertising in India and which institute/university is good for this course?

The syllabus of M.Sc. JAMC (Journalism, Advertising & Mass Communication) Program offered by I.K. Gujral Punjab Technical University, Jalandhar is as follows:


Semester-I

MJAMC101-Introduction to Communication

Introduction to Communication:
Concept, nature, process and development of human communication
7 C’s of effective communication
Functions of communication
Barriers to communication
Verbal and nonverbal communication
Intra-personal, inter-personal, small group, public and mass communication Public speaking.


Communication Models:
Scope, functions and limitations of communication models, development of communication models from simple to complex Aristotle, SMCR, Shannon–Weaver model of communication, Harold Lasswell, Osgood, Dance, Wilbur Schramm, George Gerbener, Newcomb, Defleur, Gate-keeping, Convergence model.


Communication Theories: Theories of direct and indirect influences, Hypodermic Needle or
Bullet, Two-step, multi-step flow, Agenda setting, Uses and gratification, Cultivation, Dependency, Cognitive dissonance


Media system theories: Authoritarian, Libertarian, Social-responsibility, democratic and participant Mass media, public opinion and democracy.
Ethical aspects of mass media, Media and social responsibility Traditional Media in India: Regional diversity, evaluation, future.


Books Recommended
1. Mass Communication in India, Kewal J. Kumar, 2004, Jaico Books, Mumbai.
2. Issues in Mass Communication by JS Yadav & Pradeep Mathur
3. Handbook of Communication, Uma Narula, 2006, Atlantic Pub. & Distributors, New Delhi.
4. Theories of Mass Communication by De Fleur and B. Rokeach
5. Perspectives in Mass Communication by Agee, Ault, Emery
6. Handbook of Journalism & Mass Communication, Virbala, 2004, Concept Pub. Company, New Delhi.
7. Mass Media Today by Subir Ghosh
8. Communication and the Traditional Media (IIMC)
9. Introduction to Mass Communication by William Francois
10. Media and Society by R.K. Ravindran
11. Modern Communication Technologies by Y.K. Dsouza
12. Theories in Indian Communication by Dua M.R., Vivek Gupta, Metropolitian Book
Company


Syllabus M.Sc. JAMC (Journalism, Advertising & Mass Communication) I.K. Gujral Punjab Technical University




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  #2  
Old November 7th, 2011, 03:55 PM
babu lal bagdi
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Default Re: Mass Communication and Journalism Advertising

Mass communication and Journalism Advertising is the term used to depict the academic study of the various means by which people and entities relay information through mass media to larger sections of the population at the same time. It is normally understood to associate to newspaper and magazine issuing, radio, television and film, as these are used to publicizing news and for advertising. Many universities and institutes provide courses in Mass Communication and Journalism Advertising such as MassCoMedia. The institute provides many courses in this field.


Courses offered by MassCoMedia:
Master Program in Television Production, Direction & Broadcast Journalism
Master Program in Advertising, PR and Marketing
Diploma in animation and special effects
Diploma in Television Production
Event Management & Corporate Communication

Address:
MassCoMedia
A 94-3, Sector 58, Noida - 201 301,
U.P., India
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  #3  
Old February 7th, 2012, 08:14 PM
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Join Date: Nov 2011
Default Re: Mass Communication and Journalism Advertising

Here is the list of some top colleges for Mass communication and journalism:

AJK Maas communication Center, Delhi
Ansal Institute of Technology, Delhi
Amity School of Engineering and Technology, Delhi
A.C. Patil of Engineering, Mumbai
Aegis School of Business and Telecommunications, Delhi
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  #4  
Old November 29th, 2019, 04:50 PM
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Default Re: Mass Communication and Journalism Advertising

Can you provide me the syllabus of M.Sc. JAMC (Journalism, Advertising & Mass Communication) Program offered by I.K. Gujral Punjab Technical University, Jalandhar?
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