Cluster University BA Marketing Management 4th Sem CONSUMER BEHAVIOUR Syllabus

Cluster University BA Marketing Management 4th Sem CONSUMER BEHAVIOUR Syllabus


CLUSTER UNIVERSITY OF JAMMU
SYLLABUS – SEMESTER 4TH (CBCS) – B.A MARKETING MANAGEMENT
(CORE COURSE-THEORY)
COURSE CODE : 1MMGTC0401 Page 1 of 2
(EXAMINATION TO BE HELD IN 2017, 2018 AND 2019)
TITLE: CONSUMER BEHAVIOUR
COURSE CODE : 1MMGTC0401 CREDITS : 5+1
DURATION OF EXAMINATION TOTAL: 150 Marks
MINOR TEST : 01 Hour MINOR TEST: 30 Marks
MAJOR TEST : 03 Hours MAJOR TEST: 120 Marks

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