Kashmir University M.Com. 3rd Sem COM308 RETAILING AND DISTRIBUTION MANAGEMENT Syllabus

Kashmir University M.Com. 3rd Sem COM308 RETAILING AND DISTRIBUTION MANAGEMENT Syllabus


RETAILING AND DISTRIBUTION MANAGEMENT Course Code : COM-308 Max .Marks : 100 M.Com :3rd Semester Term End Exam : 80 Cont. Assessment : 20

Unit - I Importance and Functions: Role of marketing channels; Types of marketing channels; Retailing and Wholesaling; Management of distribution channels – selection, compensation, motivation and control. Significance of retailing; Retailing life cycle; Types of retailing –ownership based, store based and non-store based retailing; Vertical marketing systems.

Unit - II Location and Operations: Classification of Retail Institution; Trading area analysis; Site selection; Organisational patterns in retailing. Budgeting and resource allocation; Store format and size decisions; Store layout and space allocation; Store security aspects; Credit management.

Unit - III Merchandise Management: Product assortment decisions; Merchandise forecasting; Buying and handling merchandise; Inventory management; Merchandise pricing; Merchandise labelling and packaging

Unit - IV Retail Promotion and Control: Building retail store image; Role of atmosphere; Layout planning; Retail promotion mix strategy; Retail store sales promotion schemes. Controlling retail operations; Technological developments and retailing.

Suggested Readings: 1. Lamba, “The Art of Retailing” Tata McGraw - Hill, New Delhi. 2. Pradhan Swapna, “Retailing Management” Tata McGraw - Hill, New Delhi. 3. Michel Levy and Barton W. Weitz, “Retailing Management” Tata McGraw - Hill, New Delhi. 4. Mcgopldrick P., “Retail Marketing,” Tata McGraw - Hill, New Delhi. 5. Chopra, “Supply Chain Management” Pearson Education, New Delhi 6. Larson C.M, Weigand R. E, and Wright, J.S., “Basic Retailing” Prentice Hall, New Delhi 7. Bolen W.H, “ Contemporary Retailing,” Prentice Hall, New Delhi 8. Ronald R. Gist, “Retailing: Concepts and Decisions” Wiley, New York.

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