Go Back   2020-2021 StudyChaCha > StudyChaCha Discussion Forum > General Topics

Old September 30th, 2020, 09:35 AM
Super Moderator
Join Date: Nov 2011
Default Kashmir University M.Com. 3rd Sem COM308 RETAILING AND DISTRIBUTION MANAGEMENT Syllabus

Kashmir University M.Com. 3rd Sem COM308 RETAILING AND DISTRIBUTION MANAGEMENT Syllabus

RETAILING AND DISTRIBUTION MANAGEMENT Course Code : COM-308 Max .Marks : 100 M.Com :3rd Semester Term End Exam : 80 Cont. Assessment : 20

Unit - I Importance and Functions: Role of marketing channels; Types of marketing channels; Retailing and Wholesaling; Management of distribution channels – selection, compensation, motivation and control. Significance of retailing; Retailing life cycle; Types of retailing –ownership based, store based and non-store based retailing; Vertical marketing systems.

Unit - II Location and Operations: Classification of Retail Institution; Trading area analysis; Site selection; Organisational patterns in retailing. Budgeting and resource allocation; Store format and size decisions; Store layout and space allocation; Store security aspects; Credit management.

Unit - III Merchandise Management: Product assortment decisions; Merchandise forecasting; Buying and handling merchandise; Inventory management; Merchandise pricing; Merchandise labelling and packaging

Unit - IV Retail Promotion and Control: Building retail store image; Role of atmosphere; Layout planning; Retail promotion mix strategy; Retail store sales promotion schemes. Controlling retail operations; Technological developments and retailing.

Suggested Readings: 1. Lamba, “The Art of Retailing” Tata McGraw - Hill, New Delhi. 2. Pradhan Swapna, “Retailing Management” Tata McGraw - Hill, New Delhi. 3. Michel Levy and Barton W. Weitz, “Retailing Management” Tata McGraw - Hill, New Delhi. 4. Mcgopldrick P., “Retail Marketing,” Tata McGraw - Hill, New Delhi. 5. Chopra, “Supply Chain Management” Pearson Education, New Delhi 6. Larson C.M, Weigand R. E, and Wright, J.S., “Basic Retailing” Prentice Hall, New Delhi 7. Bolen W.H, “ Contemporary Retailing,” Prentice Hall, New Delhi 8. Ronald R. Gist, “Retailing: Concepts and Decisions” Wiley, New York.
Answered By StudyChaCha Member
Reply With Quote
Other Discussions related to this topic
Bharati Vidyapeeth Distance M.B.A. (Executive) 3rd Sem International Retailing Assignment
Kashmir University Ma Psychology 4th Sem PSY17 BEHAVIOUR MODIFICATION Syllabus
Kashmir University MA Sociology 2nd Sem SOCOP06 Science,Technology & SOCIETY Syllabus
Sathyabama Institute of Science and Technology B.E.- Electrical and Electronics Engineering Part Time SEEA1402 Transmission and Distribution Syllabus
Sardar Patel University B.Com 4th Sem UB04SCOM15-DISTRIBUTION AND RETAILING Question Paper : SPUVVN
IGNOU Advanced Certificate in Power Distribution Management (ACPDM) Grade Card
Kashmir university BCA syllabus
Central university of kashmir entrance syllabus
Kashmir University PG Syllabus
Bed Syllabus Kashmir University
M.A Economics Syllabus Kashmir University
MA Political Science syllabus Kashmir University
Syllabus for B Ed Kashmir University
Distribution Management Studies At Gurgaon
University of Kashmir Faculty of Business and Financial Studies & Management M.Com Ex
University Of Kashmir Srinagar Jammu And Kashmir
Date Sheet Kashmir University Kashmir
Sher e kashmir university of agricultural sciences and technology of Kashmir
Retailing Course Indian Institute of Management
Kashmir University - Department of Management Studies


Reply to this Question / Ask Another Question
Your Username: Click here to log in


All times are GMT +6.5. The time now is 03:23 PM.

Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2021, vBulletin Solutions, Inc.
Search Engine Friendly URLs by vBSEO 3.6.0 PL2

1 2 3 4 5 6 7 8