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Old October 29th, 2011, 01:01 PM
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Join Date: Oct 2019
Default Marketing Management Master in Mumbai University

What is the eligibility to join Masters in Marketing Management from Mumbai University? Can I fill the application form from the official website?

The syllabus of 3 Years part-time Masters in Marketing Management (MMM) Program offered by University of Mumbai is as follows:

Semester - I (Masters in Marketing Management (MMM))

Principles of Management (15 Sessions of 3 Hours Each) Sem I

1 Management : Science, Theory and Practice - The Evolution of Management
Thought and the Patterns of Management Analysis - Management and Society :
Social Responsibility and Ethics - Global and Comparative Management - The
Basis of Global Management - Functions of Management-The Nature and Purpose
of Planning - Objectives - Strategies, Policies and Planning Premises - Decision
Making - Global Planning

2 The Nature of Organizing - Organizational Structure : Departmentation - Line/Staff
Authority and Decentralization - Effective Organizing and Organizational Culture -
Global Organizing. Co-ordination functions in Organisation - Human Factors and
Motivation - Leadership - Committees and group Decision Making -
Communication - Global Leading

3 The System and Process of Controlling - Control Techniques and Information
Technology - Global Controlling and Global Challenges - Direction Function - Significance

4 Mental Conditioning-Cover areas such as Entrepreneur Versus Manager: Risk and Rewards; To be a Master and not a Servant; Social: contribution: creating jobs. Work when and where you want; Scope for innovation and creativity.

5 Strategic Management: -Definition, Classes of Decisions, Levels of Decision, Strategy, Role of different Strategist, Relevance of Strategic Management and its Benefits, Strategic Management in India

6 Recent Trends in Management: -
Social Responsibility of Management - environment friendly management
Management of Change
Management of Crisis
Total Quality Management
Stress Management
International Management

7 Case Studies and Presentations

Reference Text

1. Management - A competency building approach - Heil Reigel / Jackson/ Slocum
2. Principles of Management - Davar
3. Good to Great - Jim Collins
4. Stoner, Freeman & Gulbert: Management (Prentice Hall India)
5. V.S.P. Rao & V. Hari Krishna: Management Text & Cases (Excel Books)
6. Heinz Weirich: Management (Tata McGraw Hill)
7. Certo: Modern Management (Prentice Hall India)
8. Management - Principles, Processes and Practices - Anil Bhat and Arya Kumar - Oxford
9. Management - Theory & Practice - Dr Vandana Jain - International Book House Ltd
10. Principles of Management - Esha Jain - International Book House Ltd
11. Management Today - Principles & Practice - Burton - McGraw Hill Publications

Syllabus 3 Years part-time Masters in Marketing Management University of Mumbai

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Old November 7th, 2011, 02:35 PM
Paul Tana
Default Re: Marketing Management Master in Mumbai University

University of Mumbai provides Marketing Management Master Program. It is a mixture of marketing related and general courses, which comprise the functional areas of Marketing Management like industrial marketing, marketing research, consumer behavior, public sector marketing etc. The course content & study stresses creation of business application, instead of mere marketing. Marketing Management Master Program covers fields of marketing comprising public sector marketing. Candidates who want admissions to this program must have practical experience in any of the following fields: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation, Advertising, Export Marketing and Applied Economics.

Candidates should possess a Bachelor’s Degree in any faculty from a recognized University. Candidates must have experience of 2 years from the day subsequent to the last day of the qualifying examination passed by the candidate.

For applying for this course, candidates must appear for Common Entrance Test (CET) conducted by Maharashtra State Government.

After completing this course, students can begin their career as junior executive. The course assists to develop an integrated top management perspective, which is essential for marketing executives to move into top-level general management positions. Application fields comprise National and international Marketing, Advertising, Market Research, Export & Import, Training and Development

Students can apply online or offline and send a DD of Rs. 800/- in favor of Director IMCOST Payable at Mumbai.

Contact Address:
University of Mumbai
M.G. Road
Mumbai-400 032
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Old February 14th, 2012, 04:06 PM
Super Moderator
Join Date: Nov 2011
Default Re: Marketing Management Master in Mumbai University

Master degree course in Marketing Management from Mumbai University
Duration: 3 yrs.Part time
At least three years bachelor's degree or equivalent in any discipline recognized by the association of Indian Universities or AICTE as eligible for Post Graduate Studies in Management, followed by at least two years work experience at supervisor level.

Application Form: You can get the application form on to the official website.
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Old November 14th, 2019, 03:07 PM
Default Re: Marketing Management Master in Mumbai University

Can you provide me the syllabus of 3 Years part-time Masters in Marketing Management (MMM) Program offered by University of Mumbai?
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