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Old August 30th, 2017, 12:56 PM
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Default Lucknow University-Journalism And Mass Communication

I want to do M.A. (Mass Communication & Journalism) in University of Lucknow so can you please provide me the details of the program?
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Old August 30th, 2017, 01:06 PM
AdityaV
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Default Re: Lucknow University-Journalism And Mass Communication

The University of Lucknow offers M.A. (Mass Communication & Journalism) program of duration 2 years.

M.A. (Mass Communication & Journalism)

Duration: 2 Years

Eligibility :

Bachelor degree in mass Communication & Journalism with atleast 50% marks or equivalent CGPA.

Admission Criteria: Merit in qualifying examination, subject to eligibility criteria.

Course Syllabus

Semester – I

Course Code Course Title
MC 101 Accounting Theory And Practice - I
MC 102 Financial Management
MC 103 Taxation Laws And Accounts I
MC 104 Indian Business Environment
MC 105 Marketing Management

Semester – II

MC 201 Accounting Theory And Practice II
MC 202 Taxation Laws And Accounts II
MC 203 Managerial Economics
MC 204 Labour Legislation
MC 205 Global Business Environment
Viva-Voce

Semester – III

MC 301 Corporate Accounting
MC 302 Management Accounting
MC 303 International Marketing
MC 304 Human Resource Management
MC 305 Management Of Small Business
Viva-Voce

Semester – IV

MC 401 Strategic Cost Management
MC 402 Business Research Methodology
MC 403 Indian Financial System
MC 404 Entrepreneurial Development
MC 405 Tax Planning And Management
Viva-Voce

Course Detail

Semester –I

Paper-I Basic Principles of Communication & Mass-Communication

Unit-I

Nature and Process of Human Communication
Communication: Definition, Elements, Process, Functions
Need and Significance of communication
Kinds of Communication

Unit-II

Models of Communication: Relevance & limitations
Lasswell, SMCR, Shannon and Weaver
Osgood, Wilbur Schramm, Newcomb, Mclean & Dance model of Communication

Unit-III

Theories Of Communication: Sociological and Normative Theories,
Bullet, Psychological or Individual Difference, Personal Influence,
Cultivation, Dependency, Uses and Gratification, Agenda Setting, Free
Press, Development, Communist Media theory and others.

Unit-IV

Mass communication as a agent of Social change
Demassification,, Demystification, Decentralization and convergence
Characteristics of Audiences
Type of audiences: Elite audience, General audience, specialized audience
Limitations of Mass Communication



Paper –II History Growth & Development of Media

Unit-I

Origin, History, growth of Print Media with special reference to India
Regional Press : Importance & Reach
Role of Press in Pre Independence and Post independence in India
Origin of Indian News agencies and their role

Unit-II

Origin History, Growth of Radio with special reference to India
Radio as a tool of development
Future of Radio: FM, Online Radio ,Visual radio
Community Radio: Concept & Importance

Unit-III

Origin and History, of T.V. with special reference to India
Origin History, Growth of Cinema with special reference to India
Role of Cinema in Social Change: Critical analysis

Unit-IV

Origin History & Growth of Internet
Role of Internet as a tool of Communication
Future of web journalism/cyber media



Paper-III Computer Applications

Unit-I

Introduction to computers
Definition classification and type of computers
Computer hardware and software
Memories, types of memories, storage devices
Application of computer in various fields related to media: Print electronic and film etc.

Unit-II

Introduction to operating systems: MS windows,(98,2000,XP) MS DOS
Introduction to designing and photo editing software: Coral draw & Photoshop
Introduction to text formatting software: Page maker, MS word and Quark express
Use of DTP in Print Media applications

Unit-III

Introduction to multimedia and animation
Introduction to MS power point, Presentation manager
Import and assembly of files software related to audio and video: VCD cutter, cool edit, windows movie maker, Flash.

Unit-IV

Introduction to Internet: Concept and development
World Wide Web and Online media
Tools and services on Internet
Browsing the Internet
Internet protocols, domain name systems,
Internet functions: e-mail, searching and downloading information Security issue on internet



Paper-IV Practical / Viva Voce

Quark Express: Designing Two pages of News Paper in A3 Size.
MS Word: The student should prepare at least 2 pages indicating the use of paragraphs, text, fonts, headlines and alignment
PowerPoint: At least one presentation of not less than 5 slides on any topic assigned.
Coral Draw: 2 Items
Photoshop: Editing 5 Photograph
Page Maker: 5 different lay out

Note: All assignment should be submitted in a C.D.



Semester-II

Paper –V Basics of Reporting & Editing

Unit-I

News: Definition & Type
News Value, Qualities of Good writing
Elements of News, 5W & 1H Concept of News
Structure of News Story: Intro, Body (Inverted Pyramids) etc.
News gathering & Sources of News
Qualities of Reporter

Unit-II

Editing: Meaning, Definition & Need
News agencies: History, Importance
Major News Agencies: PTI, UNI, Reuter, AP, etc
Structure of editorial Department, Proof reading symbols
Style book, Story peg
Electronic revolution & Editing

Unit-III

Headline: Meaning, Significance Writing and types
Interview: Methods Importance and types
Book review, Film Review
Feature: Human Interest Story
News article, analysis, & Letter to the editor
Definition, Importance and Types of Editorial

Unit-IV

Different types of Beat & Importance
Cultural reporting
Science & Technology reporting
Sports & games reporting
Crime reporting
Development Reporting



Paper-VI Media Management

Unit-I

Business aspect of a News Paper
Commencing Newspaper Publication
Pre-Publication Exercises
Organizational Set up of a newspaper/magazine and Electronic channel
Ownership Pattern: Individual, Partnership and Company

Unit-II

Management in Media: Definition, & Concept
Basic Principal of Management
Need and Importance of Management
Changing Conceptions of Management
Functions Of various Key management Authorities

Unit-III

Editorial Management: Organizational set-up of Editorial department,
Functions of Editor: Managing Editor, News editor, Sub editor and other senior members.
Advertising management, organizational set-up of advertising department function of advertising management
Circulation management organizational set-up of circulation department
Importance of circulation, promotional schemes
Financial management concept of financial management, importance,
Organizational set-up of financial department, functions of finance manager.

Unit-IV

Personnel management/ Human Resource management, concept of personnel management
Role of personnel manager,
Human Resource Planning,
Function of personnel/ human resource management.
Production and storage management production department, division of production department, function, role of production manager, need of store department and its function.
Library management concept of library management, need of useful publications for newspaper library, key issue in library management, functions of librarian.



Paper-VII Media Laws

Unit-I

Need and importance of various laws in media
Basics of Indian constitution and Fundamental Rights
Concept of free press
Brief history of Press Laws in India
Censorship and other legal implications imposed by government on Press

Unit-II

Press Commission: First and Second
Press council of India
Committees and related to Media: Joshi Committee, Chanda committee,
Wage board related to Media: Bachawat Palekar and Manisana Award.

Unit-III

Defamation
Contempt of Court 1971
Official Secrets Act 1923
Copy Right Act, 1957
Press & Books Registration Act, 1867

Unit-IV

Right to Information
Cyber laws
Editorial Ethics
Press council code on Communal Writings
Parliament Code for Journalist



Paper-VIII Practical / Viva Voce

Language Based practical (Simple News)
Editing five stories with headlines
Five News reports on various Issues
Two Human interest stories
Photo editing & Caption Writing
Graphical representation of editorial department

Note: A separate File shall have to be made and maintained by every student which will be evaluated by External examiner during semester examination.



Semester-III

Paper-IX Electronic Media (Radio & Television)

Unit-I

Introduction to Radio as a Mass- Medium
The Functioning of Radio News Room
Types of News Bulletins
Compilation of News:Pool copy, Compiling News Bulletins
Radio Programme production: Basic Equipments

Unit-II

Concept of MW, SW and FM
Microphone: Importance, Types,
Elements of Radio Script: Spoken, immediate, person to person, heard only once sound only, feel, think, entertain, & inform.
Production elements of Radio programmes: Aural Sense Appeal, narration, dialogue, sound effect, Rapid Getaway, music, silence etc.
Art of writing different Radio Programme Formats: Talk, Radio Play,
Feature, Interview etc.

Unit-III

Television camera optics: View finder, Lens, Focal length, Focus, f stop, Depth of field
Television production Crew: Talent, Camera operator, Floor manager, Audio switcher, Video switcher, Director etc
Television Interview: Types, Methods, Formats, Tips
Light: Key, back & Fill
T.V. News: Basic style: PTC, Stand up shot etc.

Unit-IV

Preparing T.V. visuals: Simplicity, Contrast, Balance, Composition
Story Board: Concept & Importance
Difference between ENG & EFP
Documentary Production: History, Importance
T.V. shooting technique: Shot classification, Framing, Movement

Paper-X Development Communication

Unit-I

Development: Meaning, Concept, Models of development, Theories,
Approaches to development
Problems and Issues in Development
Characteristics of developing Societies
Development Dichotomies: Gap between developed and developing Societies

Unit-II

Development Communication: Meaning, Concept, Definition & Philosophy
Role of Media in Development Communication
Planning and strategies in development Communication
Social cultural and economic barriers
Democratization and decentralization of communication services:
Panchayati Raj System etc.

Unit-III

Issues in Development Communication: Population control
Family welfare
Health Education,
Environment
Problems in development Communication
Need and Significance of development communication in Indian Context

Unit-IV

Difference between Development Communication, Mass Communication, and
Development Journalism
Alternative Communication
Planning development Messages:
Identifying target audience
Topic selection
Place Time and Purpose
Developing, structuring presenting and adopting development Messages through Print media, Radio & T.V and other modern technologies

Paper-XI Advertising & Public Relations

Unit-I

Advertising: Definition scope and Concept
History and development of advertising in India
Classification of Advertising
Advertising agency: Structure & Function
Characteristics of Advertising
Creativity in advertising, Style of Thinking: Fact v/s Value based thinking

Unit-II

Transforming Concepts (Idea) in to copy
Basics of Advertising copy writing &Visualization
Writing Effective Radio & T.V Copy
Print copy writing
Models of Creativity: Roger von model, Graham Wallas model, James Young Model
Formats for Radio and T.V. Commercials: Slice of life, life style, animation, straight announcement, Presenter, Testimonial,
Demonstration, Musical etc.

Unit-III

Public Relations: Introduction, Background, Definitions, concept, scope,
Public relations process: RACE approach
Public relations in an organization: PR and Management, Relations with
Chief executive, The entrepreneurial PR
House Journals: Importance and types
Tools and skills of P.R.O
PR through Traditional Media

Unit-IV

Difference between PR Publicity, Propaganda and advertising
Writing for PR: Press release, Press note, Handout, Feature, Articles, Speech writing, special speech, Background materials, citizen charter of the organization, creative writing, report writing, Agenda and Minutes of the meeting, Ghost writing
PR and Media Relations

Paper-XII Practical / Viva Voce

Radio- talk, play, feature, interview
TV- TV news capsule, story board
Designing two posters- one commercial and one social awareness
Design cover page for any magazine
Preparing press notes & speeches for press conference Prepare a house journal.
Group assignment
30 Second Commercial: You will shoot, direct, and produce a 30 second commercial about a fictional product. It must be exactly 30 seconds for full credit.
Campus Story: Take any aspect of campus life here at department OF Journalism & Mass Communication that you want to tell a story about and develop a well-thought-out video piece. Before you start work write out a complete script. This is to be turned in with your video. Don't worry about minor differences between your script and your final video.
Public Service Announcement : Make an ethical, moral, spiritual or humanitarian statement. Time: EXACTLY 30-seconds. Assume a sophisticated audience.

Semester-IV

Paper-XIII Visual Communication

Unit-I

Visual Communication: Meaning, Definition and Philosophy
Need and importance of visual communication
Various application areas of visual communication
Latest Development in the field of Visual Communication
Future of Visual Communication

Unit-II

Elements of Design
Principles of Design
Theory of Colours
Importance of Monochrome
Alignment
Geometric shapes and Forms

Unit-III

Design and Layout (News papers, Posters, Magazines)
Photo Editing- Cropping, Aspect ratio
Relevance of fonts and sizes
Concept of RGB & CMYK
Different type of formats: JPEG, MPEG, AVI, GIF, MP3, BITMAP, TIFF.

Unit-IV

Graphics: Definition & Types
DTP (Desktop Publishing)
Persistence of vision application
Design aspect of audio visual presentation (Power point Presentation)
Conceiving logo design ,Corporate Identity

Paper XIV Communication Research

Unit-I

Concept of Research: Meaning & Definition
Importance of Media Research
Areas of Media Research: Source analysis, channel analysis, Message analysis, Audience analysis, Feedback analysis

Unit-II

Communication Research: Definition & Meaning
Contribution of other social sciences
Communication research process: essential steps
Sampling: Meaning and types

Unit-III

Methods of data collection: Survey, Observation, Case studies, Content analysis
Tools of Research: Interview, Schedule, Questionnaire
Types of Data: Primary, Secondary and Tertiary
Data analysis: Mean, Median, Mode
Report Writing:
Graphical presentation: Histogram, bar diagram, Pie charts

Unit-IV

Issues in Communication Research
Role of researcher
Methodological Limitations in Communication Research
Information Technology revolution and Communication Research
Ethical Issues in Communication Research

Paper-XV Dissertation

Each student will select a Research topic/Problem in consultation with the concerned faculty member of the department.

Paper-XVI Practical / Viva Voce

Communication Research- prepares a research design for a selected research problem.
Prepare questionnaire/schedule and interview format
Data collection on the basis of research tool developed keeping in view the research design using a smaller sample size.
Submission & presentation of report

Contact-

University of Lucknow
Lucknow University Main Building, University Road, Babuganj, Hasanganj, Babuganj, Hasanganj, Lucknow, Uttar Pradesh 226007
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