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Old January 16th, 2017, 07:35 PM
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Join Date: May 2011
Default Re: CRM In Union Bank Of India

As you Asking for the Information About the Customer Relationship Management at Union Bank of India the Information is As Follow

A successful CRM strategy aims at understanding the needs of the customer and integrating them with the organization’s strategy, people, and technology and business process Therefore, one of the best ways of launching a CRM initiative is to start with what the organization is doing now and working out what should be done to improve its interface with its customers.

Need of CRM in Banks

CRM primarily caters to all interactions with the customers or potential customers, across multiple touch points including the Internet, bank branch, call centre, field organization and other distribution channels.

There are three parts of application architecture of CRM: Use in Union Bank

1.Operational- automation to the basic business processes (marketing, sales, service)

2. Analytical - support to analyze customer behavior, implements business intelligence alike technology

3. Collaborative- ensures the contact with customers (phone, email, fax, web, SMS, post, in person)

CRM can help banks in following ways

1. Customer Information Consolidation -
2. Personalized sales home page
3. Lead and Opportunity Management -
4. Activity Management
5. Contact Centre –
6. Operational Inefficiency Remove
7. Enhanced productivity

For more details you may Consider the below Attachement that is Free to Download
Attached Files Available for Download
File Type: pdf Information About the Customer Relationship Management at Union Bank of India.pdf (161.9 KB, 14 views)
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