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I want to do B.Com from Kanpur University so can you please provide me the syllabus of B.Com of this University? Ok, here I am providing you the syllabus B.Com of Kanpur University. Kanpur University B.Com Syllabus- GROUP-A: PAPER-I BUSINESS COMMUNICATION OBJECTIVE The objective of this course is to develop effective business communication skills among the students. COURSE INPUTS UNIT I Introducing Business Communication: Basic forms of communicating; Communication models and processes; Effective communication; Theories of communication; Audience analysis. UNIT II Self-Development and Communication Development of positive personal attitude; SWOT analysis; Vote's model of interdependence; Whole communication. UNIT III Corporate Communication: Formal and informal communication networks; Grapevine; Miscommunication (Barriers); Improving communication. Practices < reports writing. UNIT IV Principles of Effective Communication. UNIT V Writing Skills; Planning business messages; Rewriting and editing; The first draft; Reconstructing the final draft; Business letters and memo formats; Appearance request letters; Good news and bad news letters; Persuasive letters; Sales letters; Collection letters; Office memorandum. UNIT VI Report Writing: Introduction to a proposal, short report and formal report, report preparation. Oral Presentation: Principles of oral presentation, factors affecting presentation, sales presentation, training presentation, conducting surveys, speeches to motivate, effective presentation skills. UNIT VII Non-Verbal Aspects to Communicating. Body language: Kinesics, Proxemics, Para language. Effective listening: Principles of effective listening; Factors affecting listening exercises; Oral, written, and video sessions. Interviewing Skills: Appearing in interviews; Conducting interviews; Writing resume and letter of application. Modern Forms of Communicating: Fax; E-mail: Video conferencing etc. International Communication: Cultural sensitiveness and cultural context. Writing and presenting in international situations; Inter-cultural factors in interactions; Adapting to global business. Suggested Readings 1. Bovee and Thill: Business Communication Today; Tata McGraw Hill, New Delhi. 2. Ronald E. Dulek and John S.Fielder: Principles of Business Communication; Macmitlan Publishing Company London. 3. Randall E.Magors; Business Communication: Harper and Raw New York. 4. Webster's Guide to Effective Letter Writing; Harper and Row, New York. 5. Balasubramanyam; Business Communications; Vikas Publishing House, Delhi. 6. Kaul: Business Communication; Prentice Hall, New Delhi. 7. Kaul: Effective Business Communication: Prentice Hall, New Delhi. 8. Patri VR: Essentials of Communication; Greenspan Publications, New Delhi. 9. Senguin J: Business Communication; The Real World and Your Career, Allied Publishers, New Delhi. 10. Robinson, Netrakanti and Shintre: Communicative Competence in Business English; Orient Longman, Hyderabad. ![]() ![]() For complete syllabus here is attachment Contact- CSJM University Kanpur University, Kanpur, Uttar Pradesh 208024 Last edited by Aakashd; June 25th, 2019 at 04:25 PM. |