Go Back   2019-2020 StudyChaCha > >




  #2  
Old September 16th, 2016, 02:37 PM
shabnams
Super Moderator
 
Join Date: Dec 2012
Posts: 19,798
Default Re: AU MBA 2nd Semester Model Papers

Yes I will get the MBA 2nd semester syllabus on which paper is based issued by Andhra University so that you can check it.

Here is the syllabus
Marketing Management
Unit – I Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development– Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management - Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –
Initiating Response to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Unit – V : Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc.


For full information please have a look on file

MBA 2nd semester syllabus








Address:-
Andhra University
Waltair Junction, Visakhapatnam, Andhra Pradesh 530003

Phone:-
0891 284 4000
Attached Files
File Type: pdf MBA 2nd semester syllabus.pdf (187.7 KB, 4 views)
__________________
Answered By StudyChaCha Member
Reply With Quote Quick reply to this message
Sponsored Links






















  #3  
Old September 13th, 2019, 07:36 PM
Unregistered
Guest
 
Posts: n/a
Default Re: AU MBA 2nd Semester Model Papers

Quote:
Originally Posted by Unregistered View Post
Can you please get the MBA 2nd semester syllabus on which paper is based issued by Andhra University?
RESEARCH METHODOLOGY FOR MANAGEMENT
Reply With Quote Quick reply to this message
  #4  
Old September 13th, 2019, 07:44 PM
Unregistered
Guest
 
Posts: n/a
Default Re: AU MBA 2nd Semester Model Papers

Quote:
Originally Posted by Unregistered View Post
Can you please get the MBA 2nd semester syllabus on which paper is based issued by Andhra University?
MBA 2010-11 ADMITTED BATCH SYLLABUS
Reply With Quote Quick reply to this message
Reply


Reply to this Question / Ask Another Question
Your Username: Click here to log in

Message:
Options

Forum Jump


All times are GMT +6.5. The time now is 09:45 AM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
Search Engine Optimisation provided by DragonByte SEO v2.0.42 (Pro) - vBulletin Mods & Addons Copyright © 2019 DragonByte Technologies Ltd.