Go Back   2020-2021 StudyChaCha > StudyChaCha Discussion Forum > General Topics




  #1  
Old September 16th, 2016, 12:30 PM
Super Moderator
 
Join Date: Dec 2012
Default AU MBA 2nd Semester Model Papers

Can you please get the MBA 2nd semester syllabus on which paper is based issued by Andhra University?

Yes I will get the MBA 2nd semester syllabus on which paper is based issued by Andhra University so that you can check it.

Here is the syllabus
Marketing Management
Unit – I Importance and Scope of Marketing: Concepts of Marketing; Marketing Management Tasks; Marketing Environment; Marketing and Customer Value – Industrial Marketing, Services Marketing, Global Marketing.

Unit –II: Marketing Information System and Marketing Research; Consumer Behaviour and Buying Decision Process – Organization Buyer Behaviour – Market Segmentation and Targeting.

Unit – III: Development of Marketing Offerings Strategy – New Product Development– Product line and Decisions–Product-mix–Product Differentiation – Product Life Cycle Management - Brand Management - Packaging.

Unit – IV: Pricing Strategies and Programs; Setting the Price – Adapting the Price –
Initiating Response to Price Changes - Delivering Value: Designing and Managing Value Networks – Channels of Distribution.

Unit – V : Communicating Value: Designing and Managing Marketing Communications – Advertising – Direct Marketing and Personal Selling – Sales Promotion – Events and Public Relations and Public Relations : Competitive Marketing Strategies- Emerging Trends in Marketing: Networking Marketing-Viral Marketing-Ambush/Guerilla Marketing-Green Marketing-Direct Marketing etc.


For full information please have a look on file

MBA 2nd semester syllabus








Address:-
Andhra University
Waltair Junction, Visakhapatnam, Andhra Pradesh 530003

Phone:-
0891 284 4000
Attached Files Available for Download
File Type: pdf MBA 2nd semester syllabus.pdf (187.7 KB, 10 views)

Last edited by Aakashd; February 24th, 2020 at 09:52 AM.
Reply With Quote
Other Discussions related to this topic
Thread
question papers of jntu kakinada MBA IV th semester?
CCS University Meerut BCA 1st semester sample papers
WBUT MBA 3rd Semester Question papers Along with
SRM University Semester Exam Question Papers
Anna University Model Question Papers For 1st Semester Physics
B.Com 5th Semester accounting Model question papers
WBUT CSE Semester II Mathematics Exam Papers
MBA 1st semester question paper model
MCA 4th Semester Exam Question Papers
Kakatiya University MCA Ist semester Sample Papers
CBSE sample papers, model papers, question papers for class 12
IGNOU BCA Semester I Question Papers
MCA 2nd semester exam papers of Sri Venkateswara University
Anna University B.E. IT 5th Semester Exam Papers
DU B.Sc. (H) Computer Science - 3rd Semester Exam Papers
SV University MCA 1st Semester Question Papers
Anna university 5th semester ECE Question papers
Diploma 6th Semester Question papers
BPUT Semester Question Papers
PTU MCA 5th SEMESTER QUESTION PAPERS






  #2  
Old September 13th, 2019, 07:36 PM
Unregistered
Guest
 
Default Re: AU MBA 2nd Semester Model Papers

Quote:
Originally Posted by Unregistered View Post
Can you please get the MBA 2nd semester syllabus on which paper is based issued by Andhra University?
RESEARCH METHODOLOGY FOR MANAGEMENT
Reply With Quote
  #3  
Old September 13th, 2019, 07:44 PM
Unregistered
Guest
 
Default Re: AU MBA 2nd Semester Model Papers

Quote:
Originally Posted by Unregistered View Post
Can you please get the MBA 2nd semester syllabus on which paper is based issued by Andhra University?
MBA 2010-11 ADMITTED BATCH SYLLABUS
Reply With Quote
Reply


Tags
model papers

Reply to this Question / Ask Another Question
Your Username: Click here to log in

Message:
Options



All times are GMT +6.5. The time now is 08:42 AM.


Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2020, vBulletin Solutions, Inc.
Search Engine Friendly URLs by vBSEO 3.6.0 PL2

1 2 3 4 5 6 7 8 9