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Old June 1st, 2016, 09:35 AM
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Join Date: Apr 2013
Posts: 28,551
Default Re: Kannur University Distance Education-15

The School of Distance Education (SDE) was established by Kannur University in 2002 to provide opportunities to the learners from Kasaragod, and Kannur districts and the Mananthavady Thaluk of Wayanad district for pursuing higher studies, who are otherwise deprived of it.

Syllabus of BBA (Bachelor of Business Administration) Program

SDE-1B01- BBA. (Core I) - Methodology of Business Studies and Management Concepts

Course outline:

Module I:

Functioning of economics systems :- Division of labour, innovation, flow of goods and
services and accumulation of wealth under different economic systems – Capitalism,
socialism, communism, mixed economies, planned economies etc. ; Different forms of
business organization :- Individual and organized business, families and corporate entities,
business for profit and not for profit. ; Business Entities :- Individuals, cooperatives, trusts,
partnerships, undivided families, joint stock companies, private, public and joint ventures.

Module II:
Role of business in economic development :- Indian development experience : Role of
public and private sectors in post – colonial period, experience of liberalization and
globalization. Different stake holders in business – owners, managers, employees and
others. Corporate governance and its impact on industries ; Goals of business :- Share
holder value maximization and its alternatives ; Goals of public sector, cooperatives and
non profit enterprises – Government Regulation of business.

Module III:
Financial system and financial markets :- Money and capital markets. Functions of banks
and other financial institutions – Role of stock exchanges. Finance for business :- Long
term and short term funds, fixed and working capital, need for accounting in business and
accounting practices.

Module IV:
Role of trained manpower for enhanced quality at individual, family, organizational and
national levels. Functioning of organizations :- Role of HRM in small/medium/large
organizations ; quality of life ; production of tangible and intangible products ; marketing
and its role. Market conditions :- Perfect and imperfect market and their impact on prices
and profit – use of technology in organization.

Module V:
Learning business information :- Use of reading techniques ; listening to lectures by
individual and team faculty ; note taking – data information and knowledge – processing
data collected through primary and secondary sources ; presentation of data and
information. Tabular and diagrammatic forms ; analysis and interpretation of data and
information ; deducting inferences. Reporting results and suggesting executive action.

Syllabus of BBA (Bachelor of Business Administration) Program

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