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Old April 13th, 2016, 01:42 PM
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Join Date: Nov 2011
Default Re: MBA Luxury Brand Management Food And Wine

About MBA in Luxury Brand Management Food And Wine :

This program teaches students to master marketing, commercial and strategic specificities of the luxury market that becomes more accessible. Thereby, this Master trains international managers in luxury brand management, and more precisely, in the fields led by French firms: Wines and Spirits, Hotel Business and Gastronomy, Fashion, Jewellery and Perfume, Art and Deco.

Course Structure :

Luxury Brand Management

Introduction to Prestige and Luxury
Leading Brand and Company Strategies
Consumer Behavior: an In-Depth Approach
International Marketing and Brand Management
Communication Strategies in a Global Environment
Online Luxury

Core Business Skills In The Luxury Industry

Financial Management and Strategic Planning
Supply Chain Management
Legal and Regulatory Issues
Organization and Human Resources Management
International Negotiation Strategy
Luxury Retail

Career scope :

Champagne, Fine Wines and Gastronomy
Luxury Hospitality
Fashion and Haute Couture
Luxury Travel and Tourism
Luxury Accessories
Art and Auctions

Admission :

the MBA in Luxury Brand Management course is a International Level program the Requirements of the Admission is given below :

A undergraduate degree in Business
2 or more year working Experience
Official transcript
GMAT or GRE Score
English proficiency test score TOEFEL
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