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Old April 3rd, 2016, 06:10 PM
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Join Date: Nov 2011
Default Mumbai University BMM Exam

Hello sir I have to take BMM Exam through the Mumbai University so I need the BMM Syllabus can you please provide it to me??

Here is the BMM Syllabus - Mumbai University Course

Semester I (First Year)

Effective Communication Skills - I

Fundamentals of Mass Communication

Introduction to Computers

Landmarks to 20th Century World History

Introduction to Sociology

Economics

Semester II (First Year)

Effective Communication Skills - II

Political Concepts and Indian Political Systems

Principles of Marketing

Introduction to Psychology

Principles of Management

Introduction to Literature in English

Semester III (Second Year)

Introduction to Advertising

Introduction to Journalism

Introduction to Public Relations

Introduction to Media Studies

Introduction to Culture Studies

Introduction to Creative Writing

Semester IV (Second Year)

Mass Media Research

Organizational Behavior

Understanding Cinema

Radio and Television

Advance Computers

Print Production and Photography

ADVERTISING

Semester V (Third Year)

Advertising in Contemporary Society

Copywriting

Advertising Design

Consumer Behavior

Media Planning and Buying

Brand Building

Semester VI (Third Year)

Advertising and Marketing Research

Legal Environment and Advertising Ethics

Financial Management for Marketing and Advertising

Agency Management

The Principal and Practice of Direct Marketing

Contemporary Issues

JOURNALISM-

Semester V (Third Year)

Reporting

Editing

Feature and Opinion

Journalism and Public Opinion

Indian Regional Journalism

Niche and Magazine Journalism - I

Semester VI (Third Year)

Press Laws and Ethics

Broadcast Journalism

Niche Journalism - II

Internet and Issue in the Global Media

News Media Management

Contemporary Issues

Last edited by Aakashd; February 16th, 2020 at 03:57 PM.
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