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Old December 20th, 2014, 02:07 PM
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Default m.b.a marketing management from annamalai university paper

2.1 PRODUCT AND SERVICES MARKETING
1. What is new product planning? If you are a product manager, how you make the test marketing to make success of a product?
2. Explain about branding, take one mobile phone service in India and explain how they implement brand loyalty and brand equity with suitable examples.
3. Enumerate the service marketing are different from Hotel and financial Services industry with suitable examples of five at least.
4. HowthetourismcanbeimprovedbyGovt.ofIndiaanditcould becomparedby you with two leading tourism countries.
2.2 MARKETING RESEARCH
1. Name three products that are culturally unacceptable. What marketing strategies would use to overcome their cultural resistance?
2. Illustrate with suitable example about various sampling techniques used in marketing research. Suggest a suitable sampling plan to collect information from the students of a university regarding the recreation facility available.
3. Develop a research plan to measure the sales promotion effectiveness for a newly launched air conditioner from an American company.
4. Youareaskedtostudythehabitsofpeoplewithregardtowea ringofreadymade garments. Design a questionnaire to accomplish this objective.
2.3 CONSUMER BEHAVIOUR
1. Consumer on various stages relies on certain commodity to show their self esteem and it becomes a need to some extent – Explain in detail.
2. From the phallic stage to Adult human beings attach themselves with certain products, what are all the things that motivate them to buy those products – Explain in detail.
3. Whenyoudecidetobuyacaryouhavetocrossthehecticstage ofmakingright decisions, thereby you start getting idea right from your kith & kin and searching of various websites – Elucidate in detail the above context.
4. Researchshowsthatcompaniesloseroughly15%oftheircus tomerseveryyear, overwhelming competition, array of products all make things tough – what a company should do to overcome such a situation.

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2.4 GLOBAL MARKETING
1. What, in your view, is the future of a company such as Renault? Will it be able to continue as an independent company? Why? Why not?
2. What, in your view, are the key principles of global marketing? List your principles (no more than six) and explain their importance to marketing success.
3. Identify five global brands. What are the reasons for the global success of the brands you chose? Will you recommend the points to Indian brands? Justify your answer.
4. Discuss with examples from the soft drinks industry, the marketing implications of cultural influences on consumer behavior.
2.5 SALES AND DISTRIBUTION MANAGEMENT
1. If you were the vice president of sales or the national sales manager for a telecommunication company, what criteria would you use to evaluate the performance of subordinate sales managers?
2. How is technology affecting sales training? As a sales manager of online trading firm what benefit you can realize by suing e-learning methods.
3. Outline the global issues associated with physical distribution and transportation logistics. Cite an example of Soft Drinks Company in Indian market possessing different climatic conditions, is making efficiency improvements in its physical distribution. Explain
4. What factors does a cosmetics company need to consider when designing its marketing channel for a new low priced line of cosmetics?
2.6 STRATEGIC MANAGEMENT
1. Criticallyexaminetheglobe–hexstrategiesfortheInd iangovernment.
2. Comment on this statement. “Often neither the least expensive strategy nor the
most expensive may be the most productive strategy”.
3. Comment on this statement from a retailing perspective “Today’s works are
slowly altering their work”. Place environment by their behaviour.
4. Will the time come when most consumer purchases are made with self-scanner?
Explain yours answer

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M.B.A. – 2ND Year – Assignment ANNAMALAI UNIVERSITY PRESS 2014 -2015
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  #2  
Old January 28th, 2015, 01:34 PM
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Join Date: Nov 2011
Default Re: m.b.a marketing management from annamalai university paper

Here I am providing the list of few questions of M.B.A. Marketing Management exam question paper of Annamalai University which you are looking for .

1. Write short notes on.
(a) Stimulational marketing.
(b) Marketing mix.
(c) Patent.
(d) Promotion mix.
(e) ISI.
(f) Marketing concept.
(g) Trademark.
(h) Consumerism.

SECTION B

Answer any THREE questions. (3 ´ 10 = 30)
All questions carry equal marks.
2. What are the traditional marketing concepts? Explain.
3. Discuss the techniques of sales forecasting.
4. Explain the objectives of pricing policies.
2
WS4

5. What is meant by warehousing decisions? Explain.
6. Point out the uses of advertising and kinds of advertisement budget.

SECTION C
Answer any ONE questions. (1 ´ 15 = 15)
7. Differentiate market segmentation and target marketing.
8. Discuss the best sale promotion mix for a product.
9. Describe the Indian public distribution system.


SECTION D
Compulsory. (1 ´ 15 = 15)
10. As the head of the retail marketing department what sort of distribution
network you will decide for your company which is engaged in manufacturing
FMCG products in southern India.

For more questions , here is the attachment
(Annamalai University M.B.A. Marketing Management exam question paper )
Attached Files Available for Download
File Type: pdf Annamalai University M.B.A. Marketing Management exam question paper.pdf (47.1 KB, 35 views)
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  #3  
Old February 11th, 2015, 09:07 PM
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Join Date: Feb 2015
Default mba marketing management

Sir..lm doing mba marketing management at mkudde,pls give me 3rd sem syllabus and with answer.. am helpless..
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  #4  
Old July 23rd, 2017, 12:59 PM
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Default Re: m.b.a marketing management from annamalai university paper

as a head of retail marketing department what sort of distribution network you will decide for your company which is engaged in manufacturing FMCG products in southern india?
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