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Old May 28th, 2014, 10:35 AM
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Can you please give me the TNOU MBA-Second Year-Marketing Research and Consumer Behavior (MSP-40) previous years question papers?

As you want to get the TNOU MBA-Second Year-Marketing Research and Consumer Behavior (MSP-40) previous years question papers so here is the information of the same for you:

MARKETING RESEARCH AND CONSUMER
BEHAVIOUR

PART A — (3 × 5 = 15 marks)
Answer any THREE questions.
1. Describe the importance of performance
monitoring research.
2. Discuss the format of a research.
3. What is the influence of social class on consumer
behaviour?
4. How does language influence consumer behaviour?
Explain.
5. What is impulse purchasing? What are the
influences on it?

PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
6. What is the scope of marketing research? Explain.
7. Explain the steps in marketing research process.
8. Define motivation research. What are the
techniques of motivation research?
9. What is segmentation? Explain the steps in
segmentation process.
10. Describe the Howard-Seth model of consumer
behaviour.
11. Explain the Information Search process in detail.
12. Write the genesis of consumerism in India.

MARKETING RESEARCH AND CONSUMER
BEHAVIOUR

PART A — (3 × 5 = 15 marks)
Answer any THREE questions.
All questions carry equal marks.
1. What is descriptive research design?
2. How will you collect secondary data?
3. What is consumer behaviour?
4. What are the bases for market segmentation?
5. What are the characteristics of industrial buyer?

PART B — (4 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
6. What is marketing research? Explain its steps.
7. What is a questionnaire? Explain the steps in
constructing a questionnaire.
8. Explain briefly about organisational buying
behaviour.
9. Discuss the impact of social, economic and
psychographic factors on consumer behaviour.
10. Write short notes on :
(a) Consumerism
(b) Problem recognition
(c) Cognitive dissonance.
11. What is validity? Explain the procedure for
conducting validity tests.
12. Briefly explain the application of consumer
behaviour for strategic marketing.

MARKETING RESEARCH AND CONSUMER
BEHAVIOUR

PART A — (3 5 = 15 marks)
Answer any THREE questions.
All questions carry equal marks.
1. Explain the scope of Marketing Research.
2. Identify the qualities and characteristics of a good
Researcher.
3. Why to study the consumer behaviour?

4. Write short notes on “Cultural influences in
Consumer Behaviour”.
5. What are the issues and challenges faced by the
markets in recognizing the problem of consumers?

PART B — (4 15 = 60 marks)
Answer any FOUR questions.
All questions carry equal marks.
6. Explain the Marketing Research design process.
What are the difficulties faced by the Marketing
Researcher?
7. Construct a questionnaire to study the consumer
preferences in your city towards a toothpaste.
8. What is known as Sales Analysis Research? How
to do the Sales Analysis Research?
9. Briefly explain the applications of consumer
behaviour. What are the learning experiences we can
gain from Consumer Research?
10. Explain the Howard Seth model of Buyer
behaviour. What is its pitfalls in behaviour model?

11. Discuss the process of purchasing. Highlight the
significance of Search process in purchase decision.
12. “Consumerism in India is a best tool for a
promotion of a Market and Consumer utility of a
product /service” – Discuss.

Contact Details:
Tamil Nadu Open University
No 577, Anna Salai,
Saidapet,
Attucheri,
Nandanam,
Chennai,
Tamil Nadu 600015 ‎
044 2430 6600 ‎
India

Map Location:

Last edited by Gunjan; July 4th, 2019 at 10:55 AM.
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  #2  
Old October 30th, 2015, 11:41 AM
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Default Re: TNOU MBA-Second Year-Marketing Research and Consumer Behavior (MSP-40) previous y

My TNOU MBA-Second Year-Marketing Research and Consumer Behavior exam is about to come. So here can you provide me a sample paper of this exam?
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  #3  
Old October 30th, 2015, 11:41 AM
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Join Date: Dec 2012
Default Re: TNOU MBA-Second Year-Marketing Research and Consumer Behavior (MSP-40) previous y

I have a sample paper of this exam. So here I am providing you as you want.

1. Describe the importance of performance monitoring research.

2. Discuss the format of a research.

3. What is the influence of social class on consumer behavior?

4. How does language influence consumer behavior? Explain.

5. What is impulse purchasing? What are the influences on it?

Answer any FOUR questions.

6. What is the scope of marketing research? Explain.

7. Explain the steps in marketing research process.

8. Define motivation research. What are the techniques of motivation research?

9. What is segmentation? Explain the steps in segmentation process.

10. Describe the Howard-Seth model of consumer behaviour.

11. Explain the Information Search process in detail.

12. Write the genesis of consumerism in India.



Other one

1. What is descriptive research design?

2. How will you collect secondary data?

3. What is consumer behaviour?

4. What are the bases for market segmentation?

5. What are the characteristics of industrial buyer?

All questions carry equal marks.

6. What is marketing research? Explain its steps.

7. What is a questionnaire? Explain the steps in constructing a questionnaire.

8. Explain briefly about organizational buy ingbehaviour.

9. Discuss the impact of social, economic and psychographic factors on consumer behavior.

10. Write short notes on :
(a) Consumerism
(b) Problem recognition
(c) Cognitive dissonance.

11. What is validity? Explain the procedure for on ducting validity tests.

12. Briefly explain the application of consumer behavior for strategic marketing.
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