TNOU MBA-Second Year-Advertising and Sales Promotion (MSP-41) previous years question

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PART A — (3 5 = 15 marks) Answer any THREE questions.

1. What are the elements promotion mix?
2. Advertising increases the cost? Give arguments in favor of advertising.
3. What are the benefits of having an in-house agency?


4. What are the objectives of a trade promotion?
5. What are the points to be kept in mind for handling objections in Advertising?

PART B — (4 15 = 60 marks) Answer any FOUR questions.
6. What are the various methods of post-copy testing and discuss the strength and weakness of each?
7. Briefly describe the personal selling process. How would the sales presentations differ in the following cases? (a) Selling a life insurance policy (b) Selling office computers.
8. Discuss the conventional structure of the advertisement used in print media.
9. How does the family influence the consumer socialisation of children? What role does television advertising play in consumer socialisation?
10. What is out-door media? List out the advantages and disadvantages of outdoor media.


11. ―Advertising is a paid form of non-personal presentation.‖ In the light of above statement discuss the various aspects of advertising.
12. In what type of market situations comparison advertising is useful? Discuss with examples.

PART A — (3 × 5 = 15 marks)
Answer any THREE questions.
1. How is advertising different from publicity and
propaganda?
2. What do you mean by comparative advertising?
3. What are the functions of full service agency?
4. What are the different types of media available?
5. What are the objectives of sales promotion?

PART B — (4 15 = 60 marks)
Answer any FOUR questions.
6. Examine the role of personal selling as a tool of
direct marketing.
7. What are the different steps in you would follow
for selling of FMCG goods? Explain.
8. What are the verbal and visual elements of
advertising? Are they both important? Give reasons.
9. What are the various types of advertising? What is
the difference between local and retail advertising?
10. Explain the advertising budget making process.
11. What is meant by media planning? What is
involved in media planning?
12. Discuss the merits and demerits of print
advertising.


PART A — (3 × 5 = 15 marks)
Answer any THREE questions.
1. What are the benefits of advertising?
2. What are the various types of ad agencies?
3. Briefly write about the television media.
4. What are the design principles to be followed
during an advertisement development?
5. What are the sources of recruitment and selection
of salesmen?

PART B — (4 × 15 = 60 marks)
Answer any FOUR questions.
6. Briefly explain the various types of advertising.
7. What is meant by reach, frequency and cost of
advertising?
8. Explain “Media Planning” and “Media
Scheduling”.
9. Briefly write about “Appeals” in advertisement
messages.
10. Explain the essentials of a good advertising copy.
11. Explain the parts of an advertisement.
12. What are the various types of sales promotion
techniques?

Contact Details:
Tamil Nadu Open University
No 577, Anna Salai,
Saidapet, Attucheri,
Nandanam,
Chennai,
Tamil Nadu 600015 ‎
044 2430 6600
India

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