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Old April 28th, 2014, 01:50 PM
Default Ranchi University, MBA in Marketing Management previous years question papers

Can you please give me the Ranchi University, MBA in Marketing Management previous years question papers as have to prepare for the exams?
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Old April 29th, 2014, 06:55 PM
Sashwat's Avatar
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Join Date: Jun 2011
Default Re: Ranchi University, MBA in Marketing Management previous years question papers

As you want to get the Ranchi University, MBA in Marketing Management previous years question papers so here is the information of the same for you:

1. What is consumer behavior? Discuss the areas of consumer behavior applications in marketing.

2. How do personality traits explain consumer behavior? give some examples.

3. Which important factors influence consumer perception?

4. What type of innovations are the products mentioned below? Identify the characteristics of people who adopted these products :
(a) Cellular phone
(b) Wristwatch with camera
(c) Palmtop

5. Discuss the steps involved in the purchase decision process of a CTV set.

6. What are the consumer evaluative criteria and how do these criteria relate to information search?

7. "Liking can occur without any cognitive activity." Explain.

8. Case study :

To attract potential consumer into automobiles showrooms, GM, Chrysler, and Ford have each used buyer rebates and other promotions estimated to be about $ 4,000 per vehicle. In contrast, rebates and promotions from European auto brands are averaging about $ 2,300, and Asian brands are offering about $ 1,700 per vehicle. Compare to a year ago, this represents and increase of 8.9% for domestic and Asian brands, and a decrease of 15% for European brands.
A component of the current promotions employed by the three measure domestic car companies is a one-price approach. 'GM employees discount for every one' promotions , and Ford followed with its 'Ford family plan' and the Chrysler followed with its 'employee pricing plus' rather than haggling with the car dealer over price, the consumer is expected to walk into the dealership and except the price that employees of the car manufacturer would pay it they were purchasing the vehicle.

Questions :

(a) Since these re bets and other promotional programs are expensive for the manufacturers, How would they develop and exit strategy within the frame work of the attitude toward-the ad model presented in the chapter?
(b) In therms of consumer attitudes should automobiles be sold using a one-price approach? Why or why not?.

Answer both the questions.

1. Read the case carefully and answer the following questions: [Marks 20]

Mr. Woodruff, vice-president of marketing of the bowling products division of American Machine and Foundry Company, was faced with a decision regarding a proposed new training program for bowling products sales personnel. AMF, an old established manufacturer of several lines of industrial products, had got into the bowling market early through the acquisition and manufacture of the first commercially practical automatic pin spotter.
The bowling industry developed and changed, the roles of AMF industry also grow and changed. Bowling division products had been sold by two groups of sales personnel. In recent years, the bowling industry had ceased to be a growth industry, and a larger share of AMF booking sale was concentrated in supplies instead of equipment. As a result, the two sales forces were recognized, it became necessary to provide a program for retraining for the new combination sales people.

(a) How long should the formal program last?
(b) Should formal training be preceded by some sort of indoctrination? Give reasons.
(c) Prepare a training proposal for AMF which would suggest an efficient way of presenting
product information to large number of new persons.

2. Answer any two of the following: 10×5=50
(a) Develop a complete sales promotion program for a new brand of any cellular phone.

(b) Discuss the various method of trade sales promotion. In your view, which method is more

(c) Explain 'consumer-Franchise building' with special reference to fast moving consumer goods.

(d) 'Promotion planning and optimization lets retailers plan, optimize and execute more profitable
promotional plans.' Elucidate with an example.

(e) Discuss the opportunities for increasing sales promotion program effectiveness in Indian

(f) 'Promotion is all about companies communicating with customers.' Discuss

(g) Discuss the upcoming trends in sales promotion and expectations at the time of purchase.

(h) Investment in the development of new vaccines is sub-optimal and changing this situation
requires a creative blend of "push" and "pull" strategies.

(i) Examine the reasons that are favorable for the growth of sales promotion in Indian market.

Contact Details:
Ranchi University
Off Kanke Rd, Near Shaheed Chowk,
Ranchi University,
Jharkhand 834001 ‎
0651 220 8553 ‎

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