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Old April 21st, 2014, 12:45 PM
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Default Bangalore University M.Com Consumer Behaviour and Marketing Research Previous Years Q

Would you please provide me the Bangalore University M.Com Consumer Behaviour and Marketing Research Previous Years Question Papers???
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Old April 21st, 2014, 04:23 PM
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Default Re: Bangalore University M.Com Consumer Behaviour and Marketing Research Previous Yea

Yes sure, here I am sharing the Bangalore University M.Com Consumer Behaviour and Marketing Research Previous Years Question Papers:


SECTION-C
Answer any three of the following.

7. You are the Marketing Manager of Citi Bank's Online Banking Division. How would you apply the concepts of providing value, customer satisfaction and customer retention to designing and marketing effective Online Banking?
8. Differentiate between Primary and Secondary research. What are some major sources of secondary data?
9. How does the family influence the consumer socialization of children?
10. Explain the steps involved in Report writing.
11. Develop a marketing strategy for each of the eight VALS segment for
a) Vacation Package
b) Toilet soap
c) Men shaving cream
d) Kids bicycles.

1. Answer any ten questions (2X10=20)
a) Define Consumer Lifestyle.
b) What is multivariate analysis?
c) Define consumer decision process.
d) What is Motive?
e) What is diffusion process?
f) What is hypothesis?
g) What is an attitude?
h) What is an emotion?
i) What is self-concept?
j) What is descriptive research?
k) What is extended self?
l) Define sample size.


SECTION-B
Answer any three of the following.
2. Name any five possible characteristics of an appeal that would influence or change attitudes. Describe each.
3. Differentiate between questionnaire and schedule.
4. What ethical issues are relevant for marketers to create needs?
5. Explain different types of Research.
6. Explain briefly buying decision process.


SECTION-C
Answer any three of the following.

7. You are the Marketing Manager of Citi Bank's Online Banking Division. How would you apply the concepts of providing value, customer satisfaction and customer retention to designing and marketing effective Online Banking?
8. Differentiate between Primary and Secondary research. What are some major sources of secondary data?
9. How does the family influence the consumer socialization of children?
10. Explain the steps involved in Report writing.
11. Develop a marketing strategy for each of the eight VALS segment for
a) Vacation Package
b) Toilet soap
c) Men shaving cream*
d) Kids bicycles.

1. Answer any ten questions (2X10=20)
a) Differentiate between Consumer Behaviour and Consumption Behaviour.
b) How self concept differs from life style?
c) Distinguish between buyer and consumer?
d) State the models of Consumer Behaviour.
e) What do you mean by Consumer Behaviour audit?
f) What are emotional motives?
g) What is ANOVA?
h) What do you mean by diffusion of innovation?
i) What do you mean by Psychographics?
j) What is sample design?
k) What is hypothesis?
l) Define Marketing Research.


SECTION-B
Answer any three of the following.
2. Why should the marketer be concerned with post-purchase behaviour?
3. What do you mean by life style? What factors determine and influence that life style?
4. How can marketing managers identify opinion leaders and how can they utilize opinion leaders?
5. Distinguish between structured non-disguised and non-structured disguised questionnaires.
6. 'Every consumer is unique'. Comment on the statement.

SECTION-C
Answer any three of the following.

7. Describe the factors that affect the diffusion rate for an innovation, how can these factors be utilized in developing marketing strategy?
8. Describe personality trait theory. Discuss how personality traits can be used in consumer research.
9. Discuss with example Howard-Sheth model of consumer behaviour.
10. Using college students as the market segment describe most relevant reference group(s) and indicate the probable degree of influence on decision for each of the following:
a) Brand of mouthwash.
b) Brand new bike.
c) Becoming a vegetarian.
11. "Marketing Research is undertaken to guide managers is the analysis of marketing problems". Critically examine this statement.

Section-A
1. Answer any ten of the following sub-questions. Each sub-question carries 2 marks.

a) Distinguish between buyer and consumer.
b) Define MR.
c) What are reference groups?
d) What is primary research?
e) What do you mean by non-probability sample?
f) What do you mean by family decision making?
g) What do you mean by VALS?
h) Define Self-image.
i) What are power needs?
j) What are emotional motives?
k) What is hypothesis?

SECTION-B
Answer any three questions. Each question carries 5 marks.

2. Every consumer is unique- comment on the statement.
3. Explain briefly the buying decision process.
4. What do you mean by regression analysis? For what kind of problems is it used?
5. Enlist the ethical issues involved in the protection of respondents.
6. Why should the marketer be concerned with post-purchase behaviour?

SECTION-C
Answer any three of the following questions. Each question carries 15 marks.

7. Discuss with suitable examples, Howard-Sheth method of consumer Behaviour. Is it still relevant today?
8. Describe personality traits Theory. Discuss how the personality traits can be used in consumer research.
9. Prepare a proposal of research using various steps of research design for analyzing consumer attitudes towards a toilet soap recently launched in the market.
10. Distinguish between beliefs, values and customs. Discuss with examples the way these influence consumer behaviour.
11. In what way the study of consumer behaviour you have studied linked to the development of marketing strategies? Discuss.
12. What is sampling? What are the steps in sampling?


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  #3  
Old January 5th, 2015, 03:51 PM
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Default humble request

I Am Somu from Bangalore Jayanagar 5th Block. regarding M.com questions paper .so i would like to request you to that if you have M.COM 1st year previous years questions papers please send to this mail id .because I am totally confused ...........

Please reply with positive response and as soon as possible..



I AM WAITING FOR YOUR VALUABLE REPLY .
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