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Old November 30th, 2013, 12:11 PM
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Will you please provide me some details about the Indian Institute of Management Ahmedabad Retail Management Courses???

Indian Institute of Management Ahmedabad Retail Management Course is a 15 days intensive programme which is delivered over 6 months. This program will enable the working executives to return to the classroom two days every month and acquire knowledge and specialized skill of the retail industry. Following is the curriculum of the program:

a. Retail Decision Areas b. Retail Industry Study c. Analyzing Competitive Strategies
d. Shoppers and Their Behavior e. Segmentation and targeting shoppers f.Positioning of Retail Outlets/Chain
g. Concept of Cost h. Managing Working Capitals i. Understanding Financial Statements
j. Identifying Demand Drivers k. Choosing the Correct Format l. Evaluating and choosing the locations
m. Understanding Categories n. Developing Category Strategies o. Designing Plans for the Categories
p. Pricing Strategies and Policies q. Understanding Reference Pricing r. Price Wars s. Communicating Prices
t. Understanding SCM u. Logistics Management v. Inventory Management w. Demand Forecasting
x. Understanding Branding y. Developing Strategies for Store Brandingz. Evaluating Brand Performance

Detailed curriculum is in the attachment, please click on it…

If you want to know more about it then contact to the address given below:

Address
Indian Institute of Management Ahmedabad
Vastrapur, Ahmedabad, Gujarat 380015, India ‎
079 6632 5700 ‎

Attached Files Available for Download
File Type: pdf IIMA Retail Management Courses details.pdf (589.6 KB, 30 views)

Last edited by Gunjan; July 4th, 2019 at 01:25 PM.
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