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Old September 19th, 2013, 12:19 PM
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Join Date: Dec 2011
Posts: 40,518
Default Re: Symbiosis Institute of Journalism and Communication

Symbiosis Institute of Journalism & Communication (SIJC) was established in the year 1990 and was renamed in 1998 as the Symbiosis Institute of Mass Communication (SIMC)

MBA (Communication Management)
MMC (Master of Mass Communication)

Curriculum of MBA (Communication Management) 2013-2015

Ist Sem:
Introduction to Quantitative Technique +SPSS
Management Perspective in Media and Communication Businesses
Managerial Economics
Industry Project I
Communication for Creative Industries
Communication Theories
Design Technology and Photography Workshop
IDP-Disaster Management Courses
Indian Kaleidoscope
Individual and Group Behaviour / Processes
Marketing Management
Media and Communication Industry Overview

IInd Sem:
Brand Ecology
Consumer Behaviour & Insights
Digital Ecosystem
Industry Project II
Innovation, Creativity and Visual Literacy for Brand Communication
Integrated Marketing Communications
Introduction to Advertising Industry & Advertising Management
Introduction to Syndicated Database & Analysis with Workshop
Project Management : Communication Industries
Research Methodology & Marketing Research
Social Responsibility Project

IIIrd Sem:
Advanced Ad Research
Advertising & Communication Research
Advertising strategy - Account Planning models
Advertising Copy and Creative
Advertising Strategy - Campaign Planning
Business, Marketing & IMC Strategy
Communication solutions using Digital Media
Introduction to Services Management Operation
Management Principles & Practices in Communication Industries
Measuring Media Consumption
Qualitative Research and Consumer Insights
Relationship Management in Media & Communication
Rural marketing
Strategic Brand Communication
Term Project / Group Activities

IVth Sem:
Brand Valuation and Return On Marketing Investments
Creative Evaluation and Appreciation
CSR and Social Communication
Current economic trends and Global Business Environment
Entrepreneurship & Use of technology in Media Businesses
Experiential Communication
Legal , Ethical Issues for Media Industry
Rural Communications Research
Retail Communications

Contact Info:
Symbiosis Institute of Media & Communication (UG)
Symbiosis Vimannagar Campus,S.No.231
Vimannagar ,
Pune - 411014
Tel.: +91 020 - 26634511/12/13/14.
Fax: +91 020 - 26634515
Email: contactus@simcug.edu.in


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