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Old September 19th, 2013, 10:39 AM
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Default Symbiosis Institute of Journalism and Communication

Here I am searching for the Curriculum of MBA (Communication Management) 2013-2015 offered under Symbiosis Institute of Journalism and Communication. Can you please provide me the same??
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  #2  
Old September 19th, 2013, 12:19 PM
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Default Re: Symbiosis Institute of Journalism and Communication

Symbiosis Institute of Journalism & Communication (SIJC) was established in the year 1990 and was renamed in 1998 as the Symbiosis Institute of Mass Communication (SIMC)

Courses:
MBA (Communication Management)
MMC (Master of Mass Communication)

Curriculum of MBA (Communication Management) 2013-2015

Ist Sem:
Introduction to Quantitative Technique +SPSS
Management Perspective in Media and Communication Businesses
Managerial Economics
Industry Project I
Communication for Creative Industries
Communication Theories
Design Technology and Photography Workshop
IDP-Disaster Management Courses
Indian Kaleidoscope
Individual and Group Behaviour / Processes
Marketing Management
Media and Communication Industry Overview

IInd Sem:
Brand Ecology
Consumer Behaviour & Insights
Digital Ecosystem
Industry Project II
Innovation, Creativity and Visual Literacy for Brand Communication
Integrated Marketing Communications
Introduction to Advertising Industry & Advertising Management
Introduction to Syndicated Database & Analysis with Workshop
Project Management : Communication Industries
Research Methodology & Marketing Research
Social Responsibility Project

IIIrd Sem:
Advanced Ad Research
Advertising & Communication Research
Advertising strategy - Account Planning models
Advertising Copy and Creative
Advertising Strategy - Campaign Planning
Business, Marketing & IMC Strategy
Communication solutions using Digital Media
Introduction to Services Management Operation
Management Principles & Practices in Communication Industries
Measuring Media Consumption
Qualitative Research and Consumer Insights
Relationship Management in Media & Communication
Rural marketing
Strategic Brand Communication
Term Project / Group Activities

IVth Sem:
Brand Valuation and Return On Marketing Investments
Creative Evaluation and Appreciation
CSR and Social Communication
Current economic trends and Global Business Environment
Entrepreneurship & Use of technology in Media Businesses
Experiential Communication
Legal , Ethical Issues for Media Industry
Rural Communications Research
Retail Communications
Dissertation

Contact Info:
Symbiosis Institute of Media & Communication (UG)
Symbiosis Vimannagar Campus,S.No.231
Vimannagar ,
Pune - 411014
Tel.: +91 020 - 26634511/12/13/14.
Fax: +91 020 - 26634515
Email: contactus@simcug.edu.in

Map:

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