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  #1  
Old August 17th, 2013, 01:55 PM
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Will you please provide me syllabus for the Bachelor of mass Communication offered by Mumbai University

St. Xavier's College of the Mumbai University offers Bachelor of mass Communication course. College was founded by German Jesuits in 1869.

Bachelor of mass Communication:

This course provides students with a firm grounding in communication skills and to develop an ability for critical thinking and creativity.

Duration :3 years.

Eligibility for admission to the course:

Candidate should have passed XII std.

Candidate should secure minimum 60% marks in case of students belonging to the General Category.

In the case of students belonging to the Minority category should secure minimum 55% and Reserved Category students should secure minimum 50% marks .

Documents required for admission:

H.S.C. Marksheet

Baptism Certificate (For the Minority community - Christians)

Caste Certificate (if applicable)

Documentary Evidence regarding special category status.

Fee detail:

F.Y.B.M.M.••• Rs.18,335/-

S.Y.B.M.M.••• Rs.17,115/-

T.Y.B.M.M.••• Rs.16,565/-•


Course structure:
First Year: First Semester (Six Papers)

1.1•••• Effective Communication Skills – I

1.2•••• Fundamentals of Mass Communication

1.3•••• Introduction to Computers

1.4•••• Landmarks to 20th Century World History

1.5•••• Introduction to Sociology

1.6•••• Economics

First Years: Second Semester (Six Papers)

2.1•••• Effective Communication Skills – II

2.2•••• Political Concepts and Indian Political Systems

2.3•••• Principles of Marketing

2.4•••• Introduction to Psychology

2.5•••• Principles of Management

2.6•••• Introduction to Literature in English

Second Year: Third Semester (Six Papers)

3.1•••• Introduction to Advertising

3.2•••• Introduction to Journalism

3.3•••• Introduction to Public Relations

3.4•••• Introduction to Media Studies

3.5•••• Introduction to Culture Studies

3.6•••• Introduction to Creative Writing

Second Year: Fourth Semester (Six Papers)

4.1•••• Mass Media Research

4.2•••• Organisational Behaviour

4.3•••• Understanding Cinema

4.4•••• Radio and Television

4.5•••• Advance Computers

4.6•••• Print Production and Photography

ADVERTISING

Third Year: Fifth Semester (Six Papers)

5.1•••• Advertising in Contemporary Society

5.2•••• Copywriting

5.3•••• Advertising Design

5.4•••• Consumer Behaviour

5.5•••• Media Planning and Buying

5.6 BrandBuilding


Third Year: Sixth Semester (Six Papers)

6.1•••• Advertising and Marketing Research

6.2•••• Legal Environment and Advertising Ethics

6.3•••• Financial Management for Marketing and Advertising

6.4•••• Agency Management

6.5•••• The Principal and Practice of Direct Marketing

6.6•••• Contemporary Issues


JOURNALISM

Third Year: Fifth Semester (Six Papers)

5.1•••• Reporting

5.2•••• Editing

5.3•••• Feature and Opinion

5.4•••• Journalism and Public Opinion

5.5•••• Indian Regional Journalism

5.6•••• Niche and Magazine Journalism – I


Third Year: Sixth Semester (Six Papers)

6.1•••• Press Laws and Ethics

6.2•••• Broadcast Journalism

6.3•••• Niche Journalism – II

6.4•••• Internet and Issue in the Global Media

6.5•••• News Media Management

6.6•••• Contemporary Issues

Address:
St. Xavier's College
5, Mahapalika Marg,
Mumbai, Maharashtra 400 001
Tel No.: 022 22620661
Fax No.: 022 22659484

Last edited by Gunjan; July 1st, 2019 at 10:01 AM.
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  #2  
Old August 20th, 2013, 03:30 PM
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Join Date: Dec 2011
Default Re: Bachelor of mass Communication in Mumbai University

Mumbai University is a well known university .. which is offered admission in the many UG, PG and other courses..


Syllabus for Bachelor of mass Communication


SEMESTER-I
Paper-I
EFFECTIVE COMMUNICATION SKILLS–I
Max. Marks: 100 (Theory:50, Internals: 50)

critical reading of informative and discursive texts in Marathi, Hindi and English
Effective presentation in writing (concise statement, use of appropriate organizational and rhetorical
patterns and style) Marathi, Hindi and English
Efficient oral communication in Marathi, Hindi and English
To equip students with structured and analytical thinking skills
To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English

Topic No. of lectures
Reading (Marathi, Hindi and English) 10
Writing (Marathi, Hindi and English) 10
Editing & Summarizing (Marathi, Hindi and English) 10
Oral Communication (Marathi, Hindi and English) 10
Thinking 05

Paper-II
FUNDAMENTALS OF MASS COMMUNICATION
Max. Marks: 100 (Theory:50, Internals: 50)
Objectives:
To introduce the students to communication models and expose them
to the various aspects of Mass Communication
To develop a critical understanding of Mass Media, its potentialities and Impact

Topic No. of lectures
Definitions of communication 02
Functions of Communication 04
Barriers of Communication 04
Types of Communication 06
Basic Communication models 10
An overview of media evolution from Gutenberg to Internet 02
Role of Leading Mass Communicators 08

For complete syllabus I am attaching a PDF file with it ..


Contact details :

Mumbai university
Address: CST Rd, Mumbai, MH 400098
Phone: 022 2654 3300

Attached Files Available for Download
File Type: pdf Mumbai University Bachelor of mass Communication syllabus .pdf (328.4 KB, 23 views)
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