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Old March 15th, 2012, 05:10 PM
Default Sardar Patel University MBA 2009

In how many specialization courses Sardar Patel University offer MBA courses? On which date university will conduct MBA entrance exam in 2012? What is admission procedure in MBA course?
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Old March 2nd, 2014, 08:41 PM
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Default Re: Sardar Patel University MBA

Sardar Patel University is a university in the Gujarat state of India re-accredited with 'B' Grade by NAAC. The Univ was established in 1955.

Master of Business Administration (MBA)

Duration 2 Years

The applicant should have a bachelor’s degree from any recognized University.

Course Structure


CC 101 Fundamentals of Management
CC 102 Quantitative Techniques for Management-I
CC 103 Managerial Economics
CC 104 Managerial Accounting-I
CC-105 Indian Ethos and Organizational Behaviour
CC-106 Environment and Management
CC-107 Management Skills Development
CC-108 Computer Applications in Management


CC 109 Quantitative Techniques for Management-II
CC 110 Managerial Accounting-II
CC 111 Marketing Management
CC 112 Financial Management
CC 113 Production and Operations Management
CC 114 Human Resource Management
CC 115 Research Methodology
CC 116 International Environment and Management

At the end of II semester exam the student have to undergo a six week summer training in some in some industrial organization of repute.


During Second Year, in addition to compulsory papers and comprehensive project studies, a student shall have to choose three optional papers in third semester and three optional papers in fourth semester from the list of optional papers announced at the beginning of each semester.


CC-201 Business Policy and Strategic Management-I
CC-202 New Enterprise Management OR Organizational Effectiveness & Change
CC-203 Business Legislation
CC-204 Comprehensive Project-I
(plus 3 Optional Papers)

CC-205 Business Policy and Strategic Management-II
CC-206 Decision Support System & Management Information System OR
International Economic Organization
CC-207 Comprehensive Project-II
(plus 3 optional Papers)


FM-201 Financial Decision Analysis
FM-202 Security Analysis and Investment Management
FM-203 Portfolio Management
FM-204 International Financial Management
FM-205 Management of Financial Services
FM-206 Management Control System
FM-207 International Accounting
FM-208 Corporate Taxation
FM-209 Financial Derivatives
FM-210 Project Planning; Analysis and Management
FM-211 International Financial Markets
FM-212 Management of Financial Institutions
FM-213 Working Capital Management
FM-214 Foreign Exchange Management
FM-215 Infrastructure Financing

MM-201 Consumer Behaviour
MM-202 Advertising Management
MM-203 Strategic Marketing
MM-204 International Marketing
MM-205 Sales and Distribution Management
MM-206 Industrial Marketing
MM-207 Sales Promotion Management
MM-208 Marketing of Services
MM-209 Marketing for Non-profit Organizations
MM-210 Management of Public Distribution System
MM-211 Brand Management
MM-212 Marketing of Social Services
MM-213 Planning and Managing Retail Business
MM-214 E-Commerce
MM-215 Marketing Research & Information Systems


HR-201 Management of Industrial Relations
HR-202 Management of Comparative Relations
HR-203 Manpower Development for Technological change
HR-204 Compensation Management
HR-205 Legal Framework Governing Human Relations
HR-206 Management Training and Development
HR-207 Managing Interpersonal and Group Processes
HR-208 Organizational Change and Intervention Strategies
HR-209 Counselling Skills for Managers
HR-210 Human Resource Development: Strategies and Systems
HR-211 Human Resource Planning and Development
HR-212 Cross Cultural and Global Management
HR-213 Management Development



Evolution of Management thought, Managerial Process, functions, skills and roles in an organization. Social responsibility of Business. Managing in the 21st century. Managing in a Global environment. Managing Ethics & Diversity. Foundations of Planning, Strategic management and Decision Making, Tools and Techniques, Fundamentals of organizing. Designing organizations to manage change and innovation. Staffing and Human Resource Management . Leadership, Organization culture, Motivation and Communication. Leading groups and team-building. Controlling and building commitment, Combining Technology and people, Managing change with Information Technology.

Mathematical basis of managerial decision: Functions-Applications of Functions-Some special Functions. A.P. & G.P. and their managerial application, Matrices, Markov Chains & their applications; Frequency Distribution and their Analysis; Probability Theory and Probability Distributions – Binomial, Poisson, Normal and Exponential; Correlation and Regression Analysis; Time Series Analysis and Forecasting; Linear Programming – Basic Concepts, Model Formulation, Solution Methods, Duality; Introduction to some Basic Quantitative Methods Packages.

Concepts and Techniques – Nature of business decision-making, marginal analysis, optimization; Theory of Demand – demand functions, income and substitution effects, revealed preference approach and demand forecasts; Production and Cost – returns to scale, cost curves, break-even analysis; Theory of Firm- profit maximization, sales maximization, organizational slack, ownership and control; Market Structure – competition, monopoly, oligopoly, non-price competition; Macro Economics Aggregates and Concepts – GNP and GDP-Aggregate Consumption-Gross Domestic Savings-Gross Domestic Capital Formation –WPI, CPI and Inflation-Employment-Balance of Payments-Money Supply and Monetary Policy-Fiscal Policy; Concepts and Measurement of National Income; Determination of National Income- Consumption Function, Fiscal impact and Investment, Synthesis of Monetary and Real Factors.

Introduction to Managerial Accounting. GAAP, Conventions and Concepts. Balance sheet and Related Concepts. Profit and Loss Account and Related Concepts. Accounting Mechanics. Areas of Accounting Policy. Revenue Recognition and Measurement: Matching of revenues and expenses; Inventory Valuation; Fixed Assets and Depreciation accounting; Intangible assets. Introduction to inflation accounting.

Legal and Auditing requirements relating to external reporting, Corporate Financial Reporting in India Including Schedule VI requirements, Reading of Balance sheet, P & L A/c. and schedules, Notes to Accounts and their implications, Approach to recast the statements based on notes.

Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage and Management. Relevance of Values in Management; Need for Values in Global Change; Indian Perspective; Values for Managers; Holistic Approach for Managers in Decision Making; Foundations of Organizational Behaviour, Understanding and managing individual behaviour – Personality perception, Attitudes, Learning , work Motivation. Organizational Behaviour modification, Understanding and managing group processes- interpersonal and group dynamics. Conflict –nature and types, Conflict Resolution. Communication, group decision making, Leadership and influence process. Power and politics Understanding and Managing organization systems – Organizational design and structure. Work stress.

Fundamentals-Sustainable Development, Implications of human population growth, Limits to growth, Environment and Business Schools; Overview of Indian Business Environment –Micro and Macro environment. Environment analysis and Forecasting. Political and Legal framework Liberalization and Globalization. Government and Business, Indian and Global Economy: Characteristics and issues. Interface between Agriculture, Industry and Environment Resources, International Investment , Competitive structure of Industries Multinational corporations and Global Competitiveness. Trade and Balance of Payment. Monetary and Fiscal Policies. Social cultural and Demographic Environment; Technological and natural environment. Ecology, Environment protection Laws and Management. Managerial Decision Making in a changing business environment.

Communication skills – Reading skills, Writing skills, fundamentals: Clarity, Consistency, Cogency Concretization and Capsulization. Stylistic issues. Business letters, Briefs and Memo-writing, Note taking, Outlining, Report Writing, Book Reviewing, Writing News Releases, Letters to the Editor, Grievance Writing. Learning Skills and Styles, Time Management, Memory and Learning Efficiency. Speaking skills – Public Speaking, Oral Presentations. Persuasive Communication, Impromptu Speeches, Introducing Speakers, Evaluating a speaker. Listening skills – exercises in listening, interviewing, Role plays – Leadership skills and styles. Managing by objectives, Supervision, Organizing skills. Motivation and counseling. Negotiation skills, Reducing conflicts securing cooperation. Decision making skills – Problem solving “Analytical skills – Defining the Problem, clarifying and prioritizing objectives, generating options, evaluation and criteria, Bounded rationality, decision plan, Contingency plan, Implementation plan. Developing Case Analysis Skills through analysis of cases on (a) Role of politics in decisions making (b) Group decision making (c) Decision traps (d) Information Analysis for Decision making using functional tools and techniques (e) Manipulation and Emotion in Decision making (f) Analysis of business environment for strategic and tactical decision, Written & Oral Presentation Skills, Use of Technology in presentations. Report Writing – types, formats and skills.

Computers – An Introduction – Computers in Business; Elements of Computer System Set-up; Indian Computing Environment; Components of a Computer System; Generations of Computers and Computer Languages; Personal Computers in Business. PC-Software Packages – An Introduction – Disk Operating System and Windows; Text Processing Software. Introduction to a spreadsheet software; Creation of spreadsheet applications; Range, Formulas, Functions, Data Base Functions in spreadsheet; Graphics on Spreadsheet. Modes of Data Processing – Computer Software Systems; Software Development Process; File Design & Report Design; Data Files – Types/Organizations; Master & Transaction File; Relevance of Data Base Management System and Integration of Applications; Basics of Data Processing; Data Hierarchy & Data File Structures. Application Portfolio Development. Introduction to a Micro Data Base Manager; Program Development Cycle; Flow Charting; Input-Process-Output Analysis; Report Generation & Label Generation; Programming Concepts; Use of Files in Programming. Presentation Graphics – Creating a Presentation on a PC, Data Communications; Networking – LAN & WANs. Management of Data Processing Systems in Business Organizations.

Management Science – Basic concepts and its role in decision making; Sensitivity Analysis; Integer Programming-Branch and Bound Algorithm; Transportation and Assignment models including Trans-shipment and Routing Problems; Queuing Theory; Inventory Management Techniques; PERT/CPM; Decision Theory and Decision Trees; Game Theory; Goal Programming, Simulation, Dynamic Programming.

Introduction to cost Accounting, Type of costs, Cost determination and flow, job order Costing and Process Costing, Joint costs and by-product costs, Variable Costing. Cost-volume- Profit (CVP) Relationship, Standard Costing and Variance Analysis. Budgeting and Budgetary Control. Decisions involving alternative choices, like -make or buy, discontinue a product etc. Divisional Performance Appraisal, Cost Audit, Cost Control & Cost reduction.

Nature and scope of marketing, Corporate orientations towards the marketplace, The Marketing environment and Environment scanning, Marketing information system and Marketing research, Understanding consumer and Industrial markets, Market segmentation, Targeting and positioning; Product decisions – product mix, product life cycle, new product development, branding and packaging decisions, Pricing methods and strategies, Promotion decisions – promotion mix, advertising, sales promotion, publicity and personal selling; Channel management – selection, co-operation and conflict management, vertical marketing, Implementation and systems, Organizing and implementing marketing in the organization; Evaluation and control of marketing efforts; New issues in marketing – Globalization, Consumerism, Green marketing, Legal issues.

Aims and Objectives of Financial Management; Financial Analysis and Control; Cost-Volume-Profit Analysis; Operating and Financial Leverage; Time Value of Money; Investment and Capital Structure Decisions; Instruments of Long Term Finance; Cost of Different Sources of Raising Capital; Weighted Average Cost of Capital; Optimum Capital Structure; Valuation and Rates of Return; Methods of Capital Budgeting; Short-term Financing Investment; Management of Working Capital-Cash, Receivables and Inventory Management, Internal Financing and Dividend Policy; Financial Modeling.

Nature and Scope of Production and Operations Management; Facility Location; Types of Manufacturing Systems & Layouts; Layout Planning and Analysis; Material Handling –Principles-Equipments, Line Balancing—Problems; Operations decisions-Production Planning and Control-In Mass Production-in Batch/Job Order manufacturing; Capacity Planning-Models; Process Planning-Aggregate Planning—Scheduling—Maintenance Management Concepts—Work Study, Method Study, Work Measurement, Work Sampling, Work Environment—Industrial Safety; Material Management : An Overview of Material Management, Material Planning and Inventory Control; JIT ; Materials Planning Budgeting and Material Requirement Planning ; Purchase management; Stores Management; Quality Assurance – Acceptance Sampling, Statistical Process Control, Total Quality Management; ISO-9000; Maintenance Management; Safety Management.

Concepts and Perspectives on Human Resource Management; Human Resource Management in a Changing Environment; Corporate Objectives and Human Resource Planning; Career and Succession Planning; Job Analysis and Role Description; Methods of Manpower Search; Attracting and Selecting Human Resources; Induction and Socialization; Manpower Training and Development; Performance Appraisal and Potential Evaluation; Job Evaluation & Wage Determination; Employee Welfare; Industrial Relations & Trade Unions; Dispute Resolution & Grievance Management; Employee Empowerment.

Nature and Scope of Research Methodology; Problem Formulation and Statement of Research Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization Structure of Research; Research Process; Research Designs – Exploratory, Descriptive and Experimental Research Designs; Methods of Data Collection – Observational and Survey Methods; Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of Data-; Use of SPSS and other Statistical Software Packages; Advanced Techniques for Data Analysis – ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering Methods; Research Applications.

International Business: An overview – Types of International Business; The External Environment; The Economic and Political Environment, The Human Cultural Environment; Influence on Trade and Investment Patterns; Recent World Trade and Foreign Investment Trends; Balance of Payments Accounts and Macroeconomic Management; Theories and Institutions: Trade and Investment – Government Influence on Trade Investment; Determination of Trading Partner’s Independence, Interdependence and Dependence; World Financial Environment; Cross-national Cooperation and Agreements, Tariff and Non-Tariff Barriers, WTO, Regional Blocks, International production; Internationalization of Service Firms; Operation Management in International Firms; World Financial Environment : Foreign Exchange Market Mechanism; Determinants of Exchange Rates; Euro-currency Market; Offshore Financial Centres; International Banks; Non-Banking Financial Service Firms; Stock Markets; Global Competitiveness; Export Management; Licensing Joint Ventures Technology and Global Competition; Globalization and Human Resource Development; Globalization with Social Responsibility ; World Economic Growth and the Environment; Country Evaluation and Selection; International Business Diplomacy: Negotiating an international Business, Issues in Asset Protection; Multilateral Settlements; Consortium Approaches; External Relations Approach.

Business Policy as a Field of Study; General Management Point of View; Vision, Mission, Objectives and Policies; Environmental Analysis and Internal Analysis; SWOT Analysis; Tools and Techniques for Strategic Analysis; Impact Matrix; The Experience Curve; BCG Matrix; GEC Model; Industry Analysis; Concept of Value Chain; Strategic Profile of a Firm; Framework for Analyzing Competition; Competitive Advantage of a Firm.

Entrepreneurship and Its role in economic development. Problems of industrialization in underdeveloped countries with special reference to India. Industrial Policy, Regulation and control of Industries In India; Mechanics of setting of new enterprise – size and location, optimum units – its meaning and determinants; Size of industrial units in India. Theory of industrial location factors determining the industrial location. Regional distribution of industrial activity in India; Recent trends in the localization of industrial activity in India; Regional planning of industrial activity In India; Feasibility studies; technical, marketing and finance; Managerial problems of new enterprises; production purchasing, Financing labour and Marketing problems facilities provided by different institutions and agencies in India, Finance facilities for new enterprises, Marketing and other facilities.


An Overview of Concepts of Organization, Change Effectiveness and Development; Skills of Change Agent; Organization Climate and Culture; Power and Politics; The Process of Empowerment; Organization Leaming; Creativity and Innovation; Conflict and Negotiation; Intergroup Behaviour and Collaboration; Business Ethics and Corporate Governance; Management of Gender Issues, Cross-Cultural Dynamics.

The Indian Contract Act, 1872: Essentials of a Valid Contract. Void Agreements. Performance of Contracts. Breach of Contract and its Remedies. Quasi-Contracts.

The Sale of Goods Act, 1930 : Formation of a Contract. Rights of an Unpaid Seller. The Negotiable Instruments Act, 1881 : Nature and Types. Negotiation and Assignment. Holder-in-Due Course, Dishonour and Discharge of a Negotiable Instrument, Book on Cyber Laws Arbitration. The Companies Act, 1956 : Nature and Types of Companies. Formation. Memorandum and Articles of Association. Prospectus. Allotment of Shares. Shares and Share Capital. Membership Borrowing Powers. Management and Meetings. Accounts and Audit. Compromise Arrangements and Reconstruction. Prevention of Oppression and Mismanagement. Winding Up; Consumer Protection Act and Cyber Laws.


Nature and Scope of Strategic Management ;Strategic Intent and Vision; Concept of Core Competence, Capability and Organization Learning; Process of Strategic Planning and Implementation; Strategy and Structure; Organizational Values and their Impact on Strategy; Power games amongst Competing Players; Chief Executive and Board; Work on Top Management; Tumaround Management; Management of Strategic Change; Mergers and Acquisitions; Strategic Management in an International Firm; Strategy and Corporate Evolution in Indian Context.

Management Information System: Definitions – Basic Concepts Framework – Major Trends in Technology, Applications of Information Technology. System Analysis & Design: Systems Development Initiative, Different Methodologies – Life Cycle & Prototype approach, detailed study of Life Cycle Design & implementation. Case Study. Managerial Decision Making: Decision making process problem solving techniques how decisions are being supported – decisions styles group decision-making features of various CBIS. Decision Support System. An Overview: Relevance scope of DSS, Characteristic and capabilities of DSS, Components of DSS, Classification of DSS. Database Management System: Sources of data – data file environment, database environment – data models – relevance of relational data base design in DSS. Model Base Management System: Types of models function, time, certainty, uncertainty, risk, structure, OR models, Dichotomous model of mind – Simon’s model in information system design simulation technique. Dialog generation management system: User interface – graphics menus- Forms- DSS tools – DSS generators – specific DSS. Constructing a DSS: Steps in designing a DSS identification of decision, building of DSMS, building of MSMS – building of DGMS, implementation, performance testing.


Economic Regimes, International Economic Organization and Developments Diplomacy: Regimes and regimes theory, International organizations as international institutions; International Monetary Fund (IMF); World Bank Group – International bank For Reconstruction and Development (IBRD), International Development Agency (IDA), International Finance Corporation (IFC), Multilateral Investment Guarantee Agency (MIGA); General Agreement on Tariffs and Trade (GATT); World Trade Organization (WTO), United Nations Conference on Trade and Development (UNCTAD); International Labour Organization (ILO)


Applications of Linear Programming; Goal Programming; Regression Analysis and Simulation Technique in Financial Decision Making Areas; Corporate Debt Capacity Management Decision; Business Failure and Reorganization – Application of Multiple Discriminate Analysis; Decision Tree Analysis; Capital Expenditure Decision Under Conditions of Risk and Uncertainty; Cost-volume profit Analysis under Conditions of Uncertainty; Leasing Vs. Borrowing Decisions; Sequencing of Decisions; Replacement Decisions; Mergers and Acquisitions; Takeover code; Goodwill and Valuation of Shares; Dividend Valuation Model; Determination of the Exchange ratio; Legal and Procedural Aspects of Merger Decision; Specific Areas and Problems in the Area of Financial Decision Making; Estimation and Projection of Working Capital Decisions.

Investment – Return and Risk; Operations of Indian Stock Market; New Issue Market; Listing of Securities; Cost of Investing in Securities; Mechanics of Investing; Markets and Brokers; Investment Companies; Market Indices and Return; Security Credit Ratings; Objectives of Security Analysis; Investment Alternatives; Valuation Theories of Fixed and Variable Income Securities; The Return to Risk and the Investment Decision; Government Securities; Non-Security Forms of Investment; Real Estate Investment; Investment Instruments of the Money Market; Stock Market Analysis; Fundamental and Technical Approach; Efficient Market Theory; Recent Developments in the Indian Stock Market;.

Introduction to Portfolio Management – An Optimum Portfolio Selection Problem, Markowitz Portfolio Theory, The Mean-variance Criterion (MVC) – The Nature of Investment Risk; MVC and Portfolio Selection; The Investment in Liquid Assets, Portfolios of Two Risky Securities, A Three Security Portfolio, The Efficient Frontier; Tracing the Efficient Frontier – The relationship between the Unrevealed and Leveraged Portfolio, Sharpe: Single Index Model; Application of Market Model in Portfolio Construction; Capital Asset Pricing Model; Characteristic Lines, Factor Models and Arbitrage Pricing Theory; Constructing Efficient Frontier ; Optimum Portfolios – Constructing the Optimum Portfolio, Portfolio Investment Process; Bond Portfolio Management Strategies; Investment Timing and Portfolio Performance Evaluation; Corporate Portfolio Management in India, International Diversification.

Multinational Financial Management – An overview; Evolution of the International Monetary and Financial System; Long-run Investment Decisions – The Foreign Investment Decision; Political Risk Management; Multinational Capital Budgeting – Application and Interpretation; Cost of Capital and Capital Structure of the Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational Firm; Country Risk Analysis; Long-term Financing.

Financial System and Markets; Concept, Nature and Scope of Financial Services; Regulatory Framework for Financial Services; Management of Risk in Financial Services; Stock Exchange Operations; Mutual funds; Merchant Banking Services; Managing of issue shares and bonds-Mobilizing of Fixed Deposits-Inter-Corporate Loans-International Finance; Other Financial Services- Leasing and Hire Purchase; Debt Securitization; Housing Finance; Credit Rating; Credit Cards; Banking and Insurance; Venture Capital; Factoring for Failing and Bill Discounting , Insurance; The Tax Environment and Financial Services; Pricing Financial Services.

Management Control – An Overview: Nature, Scope and Concept of Management Control System. Organization Goals, Strategic Planning and Implementation, Organization Structure, Contingency Theory, Organizational Climate, Position of Controller in the Organization Structure of an Organization. Management Control Process: Programming, Budgetary Planning and Procedures, Budgetary Control, Analysis of Variances, Flexible Budgeting, Zero-base Budgeting, Performance Budgeting, Accounting Aspects of Control including Internal Audit and Control and Value for Money, Analysis and Reporting Variance Reporting Management Control Structure: Responsibility Centre, Responsibility Accounting, Cost Centre, Profit Centre, Inter-divisional Transfer Pricing, Measurement of Divisional Performance including Performance Evaluation – Qualitative and Quantitative, Investment Centre, Behavioral Aspects of Management Control : Motivation and Morale, Goal Congruency, Participative and Responsive Management. Human as a Part of Information Process, Learning Curves, Management Control in Specialized Organization: Selected Case Studies on Non-profit and Public Service Organizations.

International Dimensions of Accounting – Conceptual Development and Comparative Development Patterns; Currency Transactions; Managing International Information Systems; International Perspective on Inflation Accounting; Financial Reporting and Disclosure; Analyzing Foreign Financial Statements; Financial Management of Multinational Entities; Transfer Pricing and International Accounting – International Standards and Multinational Corporations.

Basic Concepts of Income Tax; Residential status of a Company; Computation of Income under Different Heads of Income, Set off and Carry forward of Losses, Deductions and Exemptions in Additional Tax on Undistributed Profits, Companies Profit Surtax Act; Computation of Tax Liability; Meaning and Scope of Tax Planning and Location of Undertaking, Type of Activity, Ownership Pattern, Tax Planning Regarding Dividends policy, Issue of Bonus Shares, Inter Corporate Dividends and Transfers, Tax Planning Relating to Amalgamation and Merger of Companies; Tax Considerations in respect of Specific Managerial Decision like Make or Buy, Own or Lease, Close or Continue, Sale in Domestic Markets or Exports; Replacements and Capital Budgeting Decisions, etc; Tax Planning in respect of Managerial Remuneration, Foreign Collaborations and Joint Ventures; Implications of Avoidance of Double Taxation Agreements.

Forward Contracts; Future Contracts; Other Derivative Securities; Types of Traders; Futures Markets and the use of Futures for Hedging; Forward an Futures Prices; Interest Rate Futures; Swaps; Options Markets; Properties of Stock Option Prices; Trading Strategies Involving Options; Black-Scholars Option Model; Binomial Model; Options on Stock Indices; Currencies and Futures Contracts; General Approach to Pricing Derivatives Securities; Interest Rate Derivative Securities; Derivatives Market in India.

Generation and Screening of Project Idea; Capital Expenditure; Importance and Difficulties; Market Demand and Situational Analysis; Technical Analysis; Financial Analysis; Analysis of Project Risk; Firm Risk and Market Risk; Social Cost Benefit Analysis; Multiple Projects and Constrains; Network Techniques for Project Management; Project Review and Administrative Aspects; Project Financing in India; Problem of Time and Cost Overrun in Public Sector Enterprises in India; Assessment of the Tax Burden; Environmental Appraisal of Projects.

History of the International Financial System – The rise and fall of Bretton Woods, Globalization and the Growth of Derivatives, The Crash of 1994-96 and Beyond, Euro-currency Market, Euro banking and Euro-currency Futures and Options, Syndicated Euro-credits, International Bond Markets – Introduction, New Issue Procedures in the Eurobond markets, Eurobond Valuation and Hedging, Interest Rates and Currency Swaps, Pricing Option, Features of International Bonds, Forecasting and the Image of the Future – Central Banks and the Balance of Payments, The European Monetary System and Other Regional Artificial Currency Areas, New Instruments in International Capital Markets, International Banking and Country Risk, International Portfolio Diversification , International Transfer Pricing.

The Role and Importance of Financial Institutions, Financial Management Models and their Applications in Financial Institutions; Applications of the Wealth Maximization Model to Financial Decisions; Evaluating Risks and Returns of Assets and Liabilities of Financial Institutions; Flow of Fund Analysis of the Borrowing and Lending Behaviour of Financial Institutions; Interest Rate Analysis; Interest Rates in the Financial System; Yield Curve; Risk and Inflation; Financial Management of Commercial Banks; Banking Law and Regulation; Provisions of RBI’s Operations; Credit and Monetary Planning; Insurance Companies; Thrift Institutions; Development Banks; Role of Development Banking in Industrial Financing in India; Capital Adequacy and Capital Planning; Strategy of Growth; Problems of Time and Cost Over Runs; Financial Planning of Financial Institutions; Financial Goals and Proforma Statements; Working and Organization of Different Financial Institutions in India like IFCI, ICICI, IDBI, UTI, LIC, Mutual Funds, International Aspects of Financial Institutions.

Concept of Working Capital Management, Importance of Working Capital, Kinds of Working Capital, Factors Determining Working Capital, Estimating Working Capital Requirements; Management of Cash – Motives for Holding Cash and marketable securities; Cash System; Managing the Cash Flows, Types of Collection Systems; Cash Concentration Strategies, Disbursement Tools, Investment in Marketable Securities; Forecasting Cash Flows; Managing Corporate Liquidity and Financial Flexibility; Measures of Liquidity, Determining the Optimum Level of Cash Balances – Baumol Model, Beranek Model, Miller-Orr Model, Stone Model; Receivable Management—Determining the Appropriate Receivable Policy, Marginal Analysis, Credit Analysis and Decision, Heuristic Approach, Discriminate Analysis, Sequential Decision Analysis; Inventory Management-Kinds of Inventories, Benefits and Costs of Holding Inventories, Inventory Management and Valuation, Inventory Control Models; Short-term financing; Programming Working Capital Management; Integrating Working Capital and Capital investment Processes, Monetary System; Money Market in India; Banking System in India; the Restructuring Process; Working Capital Control and Banking Policy in India; Instruments of The International Money Market; Managing Short-term International Transactions.

Types of Foreign Exchange markets and Transactions, Quoting Foreign Exchange Rates, Spread, Official and Free Market Rates; Cross Rates, Forward Rates, Quoting Forward Rates; Organization of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency Swaps; Corporate Exposure Management; Alternative Strategies for Exposure Management, Exposure Management Techniques; Organization of the Exposure Management Function; Parameters and Constraints on Exposure Management: Theory and practice of Forecasting Exchange Rates –Economic Fundamentals; Financial and Socio-Political Factors; Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses; FEMA.

Project Finance; Infrastructure Finance Vs Project Finance; Evolution of Private and Commercially Financed Infrastructure Projects in India: Structural issues-Dissatisfaction with the performance of existing PSUs, Lack of funds with the Government; Structural finance; risk-participation assistance, types of guarantees, contemporary products, pricing of Issues-Commercialization/ corporatisation of PSUs with the increased reliance on the capital market, Privatization; Outlook for Infrastructure Projects: Demand for Infrastructure in Future; Supply of Infrastructure Finance; Infrastructure Finance-Scope and Avenues :Business and major players (Global and Indian), Products (Funded and non-funded) – types, mezzanine finance, take-out products-tax implications (10 23 G,80 IA, 36(I) (viii) ) Role of FI and banks and shift in portfolio of FI and banks, skills required for career in Infrastructure finance; Process Flow chart of typical Infrastructure projects-Process flow for MOU projects and competitively bid projects; Infrastructure finance-key terms and concepts : Types of projects (BOT, BOOT, BOLT, BOO, LROT, RMOT), Concession on agreements/license agreements & key clauses therein; Key contracts (EPC, O&M Shareholders agreement) & key clauses therein (including diagrammed depicting typical contractual structure), Financial Closure, Role of Independent regulators-tariff fixation and dispute resolution, jurisdiction in each sector and relationship with govt.(coverage would include briefly the function of TAMP, CERC, SERC, TRAI); Risk Analysis-Key risks in Infrastructure finance and litigation, allocation of risk including insurance; Infrastructure projects appraisal in a financial institution; Appraisal process, Generic issues, Internal committees and functions, Sanction/letter of intent, Disbursement and post –disbursement process; Sectoral Outlook: Business process and opportunities for private sector participation sector-wise; Advisory Services; Recent Deals.

Introduction to Consumer Behaviour; Consumer Behaviour and Marketing Strategy; Consumer Involvement and Decision Making; Information Search Process; Evaluative Criteria and Decision Rules; Consumer Motivation; Information Processing and Consumer Perception; Consumer Attitudes and Attitude Change; Influence of Personality and Self Concept on Buying Behaviour; Psychographics and Lifestyle; Reference Group Influence; Diffusion of Innovation and Opinion Leadership Family Decision Making; Industrial Buying Behaviour; Models of Consumer Behaviour; Consumer Behaviour Audit; Consumer Behaviour Studies in India.

Advertising’s Role in the Marketing Process: Legal Ethical and Social Aspects of Advertising; Process of Communication – Wilbur Schramm’s Model, Two Step Flow of Communication, Theory of Cognitive Dissonance and Clues for Advertising Strategists: Stimulation of Primary and Selective Demand – Objective Setting and Market Positioning; Dagmar Approach – Determination of Target Audience; Building of Advertising Programme-Message, Headlines, Copy, Logo, Illustration, Appeal, Layout; Campaign Planning; Media Planning; Budgeting Evaluation – Rationale of Testing Opinion and Aptitude Tests, Recognition, Recall, Experimental Designs, Advertising Organization – Selection Compensation and Appraisal of an Agency; Electronic Media Buying, Advertising compain Advertising V/s Consumer behaviour; Sales promotion- Role of Creative Strategies; Advertising-Retail, National, Cooperative, Political, International Public Service Advertising.

Market Situation Analysis; Analysis of Competitor’s Strategies and Estimating their Reaction Pattern and Competitive Position; Market Leader Strategies – Expanding the Total Market; Protecting Market Share, Expanding Market Share; Market Challenger Strategies – Choosing and Attack Strategy, Market Follower Strategies; Market Nicher Strategies; Competitive Market Strategy for Emerging Industries, Declining Industries and Fragmented Industries; Balancing Customer and Competitor Orientations, Industry Segmentation and Competitive Advantage; Product Differentiation and Brand Positioning, Competitive Advantage; Product Differentiation and Brand Positioning; Competitive Pricing, Competitive Advertising, Role of Sales Promotion in Competitive Marketing.

International Marketing – Definition, Concept And Setting; Distinctions between International Trade, Marketing and Business; Economic Environment of International Marketing; International Institutions – World Bank, IMF, UNCTAD, WTO, Customs Union, Common Markets; Free Trade Zones; Economic Communities, Constraints on International Marketing – Fiscal and Non-fiscal Barriers, Non-tariff Barriers, Trading Partners – Bilateral Trade Agreements, Commodity Agreements and GSP, India and World Trade, Import And Export Policy, Direction and Quantum of India’s Exports ; Institutional Infrastructure for Export Promotion; Export Promotion Councils, Public Sector Trading Agencies, ECGC, Commodity Boards etc; Procedure and Documents – Registration of Exporters, Export Quotations, Production and Clearance of Goods for Exports, Shipping and Transportation, Insurance, Negotiation of Documents, Instruments of Payments – Open Account, Bills of Exchange; Letter of Credit – Export finance, International Marketing Mix – Identification of Markets, Product Policy, International Product Life Cycle, Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of International Business; Marketing of Joint Ventures and Turnkey Projects.

Nature and Scope of Sales Management; Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales Personnel; Developing and Conducting Sales Training Programmes; Designing and Administering Compensation Plans; Supervision of Salesman; Motivating Sales Personnel; Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation Programme; Sales Cost and Cost Analysis. An Overview of Marketing Channels, their Structure, Functions and Relationships; Channel Intermediaries – Wholesaling and Retailing ; Logistics of Distribution; Channel Planning; Organizational Patterns in Marketing Channels; Managing Marketing Channels; Marketing Channel Policies and Legal Issues; Information System and Channel Management; Assessing Performance of marketing Channels; International Marketing Channels.

Nature and Scope of Industrial Marketing; Differences between Industrial Marketing and Consumer Marketing; Nature of Demand in Industrial Markets; Industrial Buyer Behaviour; Industrial Purchasing; Marketing Research and Market Information System; Segmentation of Industrial Markets; Technology and the Industrial Markets; Product Decisions and Strategies; Industrial Services; Industrial Pricing; Distribution and Channel Relationships; Logistics Management; Industrial Marketing Communication; Sales Force Management; Industrial Marketing Strategy; Planning and Implementation.

Sales Promotion and Marketing Mix; Nature and Types of Sales Promotion; Consumer Behaviour and Sales Promotion; Deal Prone Consumer; Economic Theories of Promotion; Sales Promotion’s Impact on Sales; Evaluation of Sales Promotion Experiments; Choice and Purchase Timing Models; Manufacturer Promotion Planning Process; Retailer Promotion Planning Process; Strategic Issues in Designing Promotional Strategies; Substantive Findings and Issues on Coupons, Trade Dealings and Retail Promotions.

The Emergence of Service Economy, Nature of Services; Goods and Services Marketing; Marketing Challenges in Service Businesses; Marketing Framework for Service Businesses; The Service Classification; Service Product Development; The Service Encounter; The Service Consumer Behaviour; Service Management Trinity; Service Vision and Service Strategy; Quality Issues and Quality Models; Demand-supply Management; Advertising, Branding and Packaging of Services; Recovery Management and Relationship Marketing; Service Marketing; Origin and Growth- Classification of Services- Marketing of financial services- The Indian scene-Designing of service strategy.

Scope and Applications of Marketing in the Context of Non-profit Organization; Non-profit Institutions in Indian Market Context e.g. Police, Public Service, Hospitals, etc.; Setting Marketing Objectives; Analyzing Socio-cultural Environment Affecting Non-profit Organizations; Analyzing Beneficiary Behaviour; Market Segmentation and Customer Targeting; Planning of Marketing Strategy in a Non-profit Organization; Concept of Product Service Life Cycle; Market Segmentation and Related Issues; Elements of Marketing Mix; Product and Service Decisions; Pricing Decisions; Distribution and Delivery Strategy; Promotional and Public Relations Strategy Role of Institutional Image; Monitoring and Review of Marketing Programme.

Meaning and Importance of Distribution in the Marketing of Goods and Services; Distribution Channels; Public Distribution Systems and its Relevance in Developing Economy; Objectives of Public Distribution of Essential Commodities; Structural Aspects of Indian Market; Types of Distribution Systems; Administration of Public Distribution System; Logistics Planning in National Distribution Systems; Cost Control and Economics of Mass Distribution; Maintenance of Quality Standards; Legal and Regulatory Framework; Administered Prices and Public Distribution System; Role of Materials Handling and Storage Technology in Mass Distribution; Conflict Management in Large Scale and Distribution System; Care Studies on Mass Distribution of Essential Commodities Seeds, Family Planning Aids; Cement, Steel, Agricultural Inputs etc.

Understanding Brands – Brand Hierarchy, Brand Personality, Brand Image, Brand Identity, Brand Positioning; Brand Equity; Value addition from Branding – Brand –customer Relationships, Brand Loyalty and Customer Loyalty; Managing Brands; Brand Creation, Brand Extensions, Brand –product Relationships, Brand Portfolio, Brand Assessment through Research – Brand Identity, Position, Image, Personality Assessment and Change; Brand Revitalization; Financial Aspects of Brands; Branding in Different Sectors : Customer, Industrial, Retail and Service Brands.

Relevance of social services in a developing economy; applications of marketing in social services, e.g. health and family welfare, adult literacy programme, environment protection, social forestry etc., socio-economic-cultural influences on beneficiary system; organizing for marketing social services; beneficiary research and measurement of their perceptions and attitudes; planning and implementation of mass campaigns; beneficiary contact programme; use of print and electronic media in mass communication; diffusion of innovative ideas; geographical expansion strategies in mass contact programme; review and monitoring of marketing strategies of socially relevant programmes.

An introduction to the Retailing System, Retailing mix – Social forces – Economic forces – Technology forces – Competitive forces; Retailing definition, Structure, Different formats – marketing concepts in retailing – Consumer purchase behaviour - Cultural and Social group influence on Consumer purchase behaviour; Retail Store Location – Traffic flow and analysis – population and its mobility – exteriors and layout – Customer traffic flows and pattern – Creative display; Merchandise Planning – Stock turns, Credit Management, Retail Pricing, Return on per sq. feet of space – Retail promotions – Staying ahead of competition; Supply Chain Management- Warehousing – Role of IT in supply chain management; Frenchising, Direct Marketing/Direct Selling – Exclusive shops – Destination stores – Chain Stores- Discount Stores an other current and emerging formats – issues and options; Retail Equity, Technology in Retailing – Retailing through the Internet.

Introduction to E-commerce: Definition – Forces Fueling E-commerce – Industry framework – types – Internet Service Providers – Internet access Providers – Internet Vs On-line Services; WWW: Concepts – Technology – Applications- electronic Payment Systems: Electronic Payment Technology- Digital Cash- Electronic check – On-line Credit Card – Electronic Commerce and Banking – Changing dynamics in the Banking Industry – Home Banking Implementation Approaches – Open Vs Closed Models – management issues in online Banking – Electronic Commerce and Retailing – changing retail industry Dynamics – Online retailing – Management challenges – Electronic Commerce and online publishing – Online publishing Strategies – Approaches – Advertising and online publishing – Digital copyrights and Electronic publishing; Internets and Supply Chain Management; Supply Chain Management- Managing retail supply chains- Supply chain application software – Internets and Customer asset management – Customer Asset management basics – online sales force – online customer service and support – Technology and Marketing Strategy; Internets and Manufacturing : Integrated logistics; -agile manufacturing – Emerging Business Requirements – Manufacturing Information Systems – Internet Based Manufacturing logistics Management- Internets and Corporate finance : Financial Systems; Financial Internets- Software Modules in financial Information System-Transaction Accounting – Inventory Accounting Payment Management – Treasury and Cash Management- Human Resource Management Systems – Size – Structure of financial Software Markets – The Corporate Digital Library – Intelligent Agents.

Nature and Scope of Marketing Research and Information System. Recurring and non-recurring problems. Role of research in marketing strategy. Marketing Research Environment. Marketing Research Process: Problem Definition, framing of hypotheses, research approach and techniques. Qualitative and Quantitative Research Methods. Commonly used research designs in MR. And data sources. Panel research, retail store audit, experimental and quasi-experimental designs. Syndicated data service organizations. Decision on Sampling methods and Sample size. Designing, developing and testing of research instrument. Harmonizing demographics. Measurement and Scaling in Marketing Research. Validity and reliability of scale. Data structure, data entry and coding. Analysis of parametric and non-parametric data. Testing of hypotheses. Multi-dimensional analysis. Applications of Marketing Research in market segmentation, lifestyle studies, perceptual mapping, new product development, advertising and like. Preparing and presenting a research report. Identifying and selecting a research agency.

Industrial Relations Perspectives; Industrial Relations and The Emerging Socio-economic Scenario; Industrial Relations and the State; Legal Framework of Industrial Relations; Role and Future of Trade Unions; Trade Union and the Employee; Trade Union and The Management; Discipline and Grievance Management; Negotiation and Collective Settlements; Productive Bargaining and Gain Sharing; Employee Empowerment and Quality Management; Industrial Relations and Technological Change.

Industrial Relations and Globalization; Emerging Trends in Industrial Relations; Trade Union Strategies Towards Liberalization and Technological Change; Employee Response to Industrial Re-structuring and Organizational; Re-engineering; Emerging Trends in Collective Bargaining and Negotiations; Productivity Bargaining and Wage Negotiations; Employee Empowerment and Participative Decision making; Labour Flexibility and Gain Sharing; Changing Role of the State and Industrial Relations in the Developed, Newly Developed and Developing Economies.

Manpower Management in the 21st Century; Environmental Context of Human Resource Management; The Emerging Profile of Human Resources; Special Features of New Technology; Concept and Process of Technological Innovation; Organizational Implications of Technological Change; Human Resource Implications of Technological Change; Performance/Potential Evaluation in the Context of New Technology; Technology Transfer with Human Face; New Issues in Manpower Training and Career Development.

Conceptual and Theoretical Understanding of Economic Theory Related to Reward Management; Competitive Imperatives: Productivity, Quality, Service, Speed, Learning; Planning for Improved Competitiveness; Diagnosis and Bench marking, Obtaining Commitment; Determination of Inter and Intra-industry Compensation Differentials; Internal and External Equity in Compensation Systems; Understanding Tools Used in Designing; Improving and Implementing Compensation Packages; Compensation Designs for Specific Type of Human Resources like Compensation of Chief Executives, Senior Managers, R&D Staff, etc.; Understanding Different Components of Compensation Packages like Fringe Benefits, Incentives and Retirement Plans; Compensation Practices of Multinational Corporations and Strategic Compensation Systems; Statutory Provisions Governing Different Components of Reward Systems; Working of Different Institutions Related to Reward System Like Wage Boards, Pay Commissions.

Emergence and Objectives of Labour Laws and their Socio-economic Environment; Industrial Relations Laws; Laws Relating to Industrial Disputes, Trade Unions and Standing Orders; Laws Relating to Discharge, Misconduct, Domestic Enquiry, Disciplinary Action; Social Security Laws – Laws Relating to Workmen’s Compensation, Employees’ State Insurance, Provident Fund, Gratuity and Maternity Relief; Wages and Bonus Laws – The Law of Minimum Wages, Payment of Wages, Payment of Bonus; Laws Relating to Working Conditions – The Laws Relating to Factories, Establishment, and Contract labour, Interpretations of Labour Laws, their Working, and Implications for Management, Union, Workmen; The Economy and the Industry.

Training Process – an Overview; Role, Responsibilities and Challenges to Training Managers; Organization and Management of Training Function; Training Needs Assessment and Action Research; Instructional Objectives and Lesson Planning; Learning Process; Training Climate and Pedagogy; Developing Training Modules; Training Methods and Techniques; Facilities Planning and Training Aids; Training Communication; Training Evaluation; Training and Development in India.

Group as a Medium of Learning; Developing and Change; Group Cohesiveness; Influence Processes; Interpersonal Communication; Interpersonal Awareness and Feedback Process; Interpersonal Trust; Group Decision Making; Group Synergy; Team Building.

Organizational Change – an Overview; Approaches to Problem Diagnosis; Some Major Techniques of Planned Change; Steps in OD, General OD Competencies, OD Skills, Designing Interventions – Interpersonal, Team, Intergroup and System; Evaluation of OD, Ethics of OD Professional, Future of OD.

Emergence and Growth of Counseling Services; Approaches to Counseling; Counseling Process – Beginning, Developing and Terminating a Counseling Relationship and Follow up; Counselor’s Attitude and Skills of Counseling; Assessing Client’s Problems; Selecting Counseling Strategies and Interventions – Changing Behaviour through Counseling; Special Problems in Counseling; Application of Counseling to Organizational Situations with a Focus on Performance Counseling.

Field of HRD – Concepts, Goals, Challenges; HRD Climate and Practices in India; Staffing HRD Function; Developing HR Strategies; HRD System Design Principles; Design & Administration of Select HRD Systems; HRD for Workers; HRD Intervention; HRD Approaches for coping with Organizational Changes; Case Studies of HRD in Indian Organizations.

Macro Level Manpower Planning and Labour Market Analysis; Organizational Human Resource Planning; Stock Taking; Work Force Flow Mapping; Age and Grade Distribution Mapping; Models and Techniques of Manpower Demand and Supply Forecasting; Behavioral Factors in Human Resource Planning – Wastage Analysis; Retention; Redeployment and Exit Strategies; Career Management and Career Planning; Performance Planning; Potentials Appraisal and Career Development; HRD Climate; Culture; QWL and Management of Change; TQM and HRD Strategies; HRD in Strategic Organizations; Human Resource Information System; Human Resource Valuation and Accounting.

Human and Cultural Variables and Global Organizations; Cross Cultural Differences and Managerial Implications; Cross Cultural Research Methodologies and Hostage’s Hermes Study; Structural Evolution of Global Organizations; Cross Cultural Leadership and Decision Making; Cross Cultural Communication and Negotiation; Human Resource Management in Global Organizations; Selection Source, Selection Criteria for International Assignment; Compensation and Appraisal in Global Perspective, MNC and Compensation System.

Field of HRD: Definition, Objectives and Functions of HRD Professionals; Open Systems Theory Perspective for Training; Strategic Planning Approach; Organizational Environment and Training; Principles of Learning: Learning and Behavior, Teaching/Learning Debate, Training and/or Development; Management Development – Perspective, MD and Management Education, Pitfalls, Continuing Need, Need for Effective MD, MD Policy and Committees; Planning the Strategies and Programme to reach MD objectives; Training Methodology An Overview of the Training Process; Management Effectiveness Audit and, Management Inventory : Training needs Assessment and Training Objectives; Designing training for Effective Learning; Methods of MD including Training for Human Relations, Leadership, Team Work, Communication and Creativity; Conduction of MD Programme – Role of Programme Co-coordinator, Trainee, Top Management; Evaluation; Getting Management Training to Piy-Off.

Role of Purchasing and Materials Management – Objectives, Organization and Inter – relationships, Determination and Description of Material Quantity, Material Planning in Push and Pull System, MRP and JIT; Determination and Description of Material Quality – Receiving and Incoming Quality Inspection, Acceptance Sampling Plans, Vendor-Process Capability; Cost-Reduction Techniques- Standardization, Simplification & Variety Reduction; Value Analysis and Engineering, Make or Buy Decisions, Purchasing Research, Selection and Development, Legal Aspects of Purchasing, Public Purchasing and Tendering; International Purchasing – Procedures and Documentation; Purchasing of Capital Equipment – Appraisal Methods, Evaluating Suppliers Efficiency, Stores Layout, Classification and Codification; Material Logistics – Warehousing Management, Material handling, Traffic and Transportation, Disposal of Scrap, Surplus and Obsolete Materials; Inventory Control of Spare Parts, Materials Information System.

Basic Concept of Total Quality (TQ); Evolution of Total Quality Management; Components of TQ Loop; Conceptual Approach to S.Q.C.; Acceptance Sampling and Inspection Plans; Statistical Process Control; Process Capability Studies; Humanistic Aspects of TQM; Management of Q.C. and Z.D. Programmes; Quality Improvement Teams; Q-7 Tools; Quality Costs; Taguchi Loss Function; Functional Linkage of Quality with Reliability and Maintainability; Failure Analysis; (FTA/MEA) and Optimum Maintenance Decisions; Total Productive Maintenance (TPM); Quality Audits; Lead Assessment and ISO-9000 Standards; Marketing Aspects of T.Q. Total Quality of Services; Total Quality and Safety.

Production Planning and Control Function; Material Requirement Planning; Production-Inventory Systems; Forecasting for Inventory and Production Control; Aggregate Planning; Job Shop Planning; Scheduling and Control; Just-in-Time Production; Line Balancing; Planning for High Volume Standardized Products; Procedures and Documentation in Production Planning and Control; Application of Computers; ERP.

Parametric and Sensitivity Analysis; Inventory Control Models Under Uncertainty; Applied Queuing Models; Networks Models; Non-linear Optimization Techniques – Quadratic Programming; Portfolio Management Problem; Replacement Models and Policies; Dynamic Programming; Reliability Models.

Introduction to logistics and its Interface with Production and Marketing; Measures of Logistics; Physical Distribution and Logistics; Logistics System Analysis and Design; Warehousing and Distributing Centers; Location; Transportation Systems : Facilities and Services; Dispatch and Routing Decisions and Models; Inventory Management Decisions; Logistics Audit and Control; Packaging and Materials handling; International Logistics Management; Logistics Future Directions.

Goal Programming – Basic Concept Model Formulation, Graphical and Simplex Method; Integer Goal Programming, Post-Optimal Sensitivity Analysis; Parametric Goal Programming; Goal Programming under Uncertainty; Application of Goal Programming in Functional Areas of Management; Implementation of Goal Programming. Introduction to some Application Software such as – QSB, Micro Manager and LIGO.

Growth of Urbanization and Problems of Transportation; Transport-Challenges and Limitations; Government Activities in Transportation; Transportation Systems – Planning, Operation and Management; Trip Generation and Distribution; Load Planning; Transportation Modes and their Selection; Sequential Travel Demand Forecasting Models; Future Developments in Transportation; Motor Vehicle Act 1988 and its Impact on Urban Transport System. Emission Norms.

Matrix of Service Characteristics; Challenges in Operations Management of Services; Aggregate Capacity Planning for Services; Facility Location and Layout for Services; Job Design – Safety and Physical Environment; Effect of Automation; Operations Standards and Work Measurement; Measurement and Control of Quality of Services; Dynamics of Service Delivery System; Scheduling for Services- Personnel and Vehicles; Waiting – Line Analysis; Distribution of Services; Product-Support Services; Maintenance of Services; Inventory Control for Services; Case Studies on Professional Services.

World Class Manufacturing Environment: Imperatives for Success – Technology, Systems Approach and Change in the Mindset; Strategic decisions in, Manufacturing Management: Choice of Technology, Capacity, Layout/Automation in Material handling systems; Aggregate Planning and Master Production Scheduling – Materials Requirement Planning (MRP) – Software in Use, Manufacturing Resources Planning (MRP-11) – Software in Use, Implementation Problems/Indian Experience; Optimized Production; Technology Principles Advocated by Eliyahu Goldtratt ; Just - in – Time System ; JIT Manufacturing System, JIT Pull System – Use of Kanban, JIT Purchase – Source Development, Buyer, - seller relations; Supply Chain Management/Bench Marketing; Total Quality management-TQM Philosophy, TQM Principles, TQM tools including Circles, SQC/Acceptance Samplings, Quality through design, QFD – Quality House, Failure Mode Effect Analysis, Fault – tree analysis, Concurrent Engineering Principles Taguchis’ Quality Loss Function and Robust Design Concept, Designing Products thro ‘Fuzzy’ Logic, Quality Management Systems and ISO 9000 Standards; Total Productive Maintenance, Objective of TPM – Total System Effectiveness, Break, - down Maintenance, Preventive. Maintenance Predictive Maintenance, Condition Monitoring Systems maintenance Prevention, Maintainability Improvement, Reliability Improvement, Total Employee Involvement and Small Group Activities; Customer – Driven Project Management (Integration of TQM, Project Management Systems with Customer – Driven team Structure); Automation in Design and Manufacturing: Automated Material handling Equipments, Role of IT in World Class Manufacturing, Flexible Manufacturing Systems (FMS), Group Technology/Cellular Manufacturing Systems. Six Sigma.

Overview of CBIS Applications; Decision Making Concepts – A need for Decision Support; Decision Modeling Exercises; Role of Decision Support Systems in Business; Modeling in Decision Support; Spread Sheet Software Systems as DSS Tool; Development of Planning Models in Various Functional Areas; Introduction to Integrated Financial Planning System for Financial Modeling. Group Decision Support Systems; Use of DSS Technology for Marketing, Finance, Production and HRM. Modeling of Multi-objective and Analytic Hierarchy Process. Artificial Intelligence; Need and Application. All Based Systems; Fuzzy Knowledge in Rule-Based Systems; Expert System Shells; Working on an Expert System Shell; Development of a Expert System Model for a Functional Area. PROLOG – A Tool for AI Programming. Executive Information Systems and their Applications.

Conceptual Foundation of Business Process Re-engineering; Role of Information Technology in BPR; Process Improvement and Process Redesign; BPR Experiences in Indian Industry; Process Identification and Mapping; Role/Activity Diagrams; Process Visioning and Benchmarking. Business Process Improvement. Business Process Redesign; Man Management for BPR Implementation; Re-organizing People and Managing Change.

Overview of Systems Analysis and Design; Software applications today- the changing scenarios- Introduction to different methodologies and Structured System Analysis-Problem identification- requirement analysis: tools and techniques-feasibility analysis- Operational, Technical and Economical Feasibility-details of SDLC approach. Business Systems Concept; Systems Development Life Cycle; Project Selection; Feasibility Study. Tools for Analysis and Design of Business Systems; Methodologies Available; Need for Structured Techniques; Structured Techniques Available. System Requirement Specification and Analysis; Data Flow Diagrams; Data Dictionaries; Process Organization and Intersections; Decision Analysis; Decision Trees and Tables; Expansion, Explosion and Normalization. Detailed Design; Modulation; Module Specification; File Design; Data Base Design. System Control and Quality Assurance; Documentation Tools; Testing Techniques Available; System Controls and Audit Trails; System Administration and Training; Conversion and Operations Plan. Hardware and Software Selection; Hardware Acquisition; Benchmarking , Vendor Selection, Operating System Selection, Language Processors, Performance and Acceptance Testing Criteria. Managing Data Processing in an Organization; Data Processing Setup; Project management Techniques for Managing Software Projects.

Key issues in Information Systems Management and the Role of the CIO; Analytical Framework for Strategic IT Initiatives; Sustaining Competitive Advantage by use of IT; Creativity, Learning Organizations and Role of Information Technology in Business Transformation. Information Partnerships; Managing in the Market space; National Information Infrastructure and IT Policy at the National Level; Planning for Strategic IT Resource; Managing the IT Function; Outsourcing IT Function.

Data Processing Concepts; Data Structure; File Processing and Access Methods; Taxonomy of Data Management Systems; Various Data Base Management Models. Evaluation of Commercially Available Software Systems with Managerial Emphasis on Tradeoffs Among Cost, Capacity, and Responsiveness; Functions of Transaction Processes and their Communications Interface with Database Management Systems; Distributed Data Processing Systems and a Need for Database Environment for such a System. Physical Database Structures; Normalization and Logical Design; Query Languages for Relational Database Management Systems; Study of a Relational Data Base Management Systems for Successful Implementation of Distributed Systems; Structured Query Language. Distributed Data Base Systems; On-line Data Bases; Object Oriented Data Bases. Managerial Issues Related to Data Base management; Evaluation Criteria; Performance Analysis; Recovery Issues; Re-organization Problems; Implementation and Maintenance Issues; Database Administration.

Computers and Communications: The Information Technology; The Concept of Global Village; On-line Information Services; Electronic Bulleting Board Systems; The Internet; Interactive Video; Communications Channels; Communications Networks; Local Networks; Managerial Issues Related to Telecommunications. Client/Server Computing; Communication Servers; Digital Networks; Electronic Data Interchange and its Applications; Enterprise Resource Planning Systems; Inter Organizational Information Systems; Value Added Networks; Wireless Networks; Managing in the Market space; Electronic Commerce and Internet; Applications of Internet, Intranet and Extranet in Business Organizations; Using Intranet for Business EIS; Internet as a Vehicle for Transacting Business.

IT-207 ERP
Enterprise Resources Planning : Evolution of ERP-MRP and MRP II-problems of system islands-need for system integration and interface-early ERP Packages ERP products and Markets – opportunities and problems in ERP selection and implementation; ERP implementation: Identifying ERP benefits team formation-Consultant intervention-Selection ERP-Process of ERP implementation-Managing changes in IT organization-Preparing IT infrastructure-Measuring benefits of ERP-Integrating with other systems; Post ERP; Modules in ERP; Business Modules of ERP Packages; Reengineering Concepts : The emergence of reengineering concept- concept of business process-rethinking of processes – Identification of re-engineering need-preparing for re-engineering – implementing change – change management – BPR- & ERP; Supply Chain management : The Concept of Value Chain Differentiation between ERP and SCM – SCM for customer focus-need and specificity of SCM-SCM scenario in India- products and markets of Sehl- issues in selection and implementation of SCM solutions – CRM solutions; E-Business: Introduction to 1 – Net technologies – Evolution of E-Commerce, EDI and E-business – business opportunities – basic and advanced business models on internet – internet banking and related technologies – security and privacy issues- technologies for E-business. Future and Growth of E-business.

Introduction to Security: Need for security and control, Risks to Information System Data and Resources, Definitions of Information Security; Computer Crimes and Virus; Internal Control, Types of Security, Physical Security, Threats to Security, Physical Access, Fire and theft protection environmental hazards; Logical Security; Threats to Security, Access Control – identification, Authentication, Authorization Password Control and management Access Control Software; Data Security; Threats to Security, Access Controls, Back-up and Recovery Strategies, Data input/Output Control Data Encryption; Tele-Communication Security: Physical Security, Logical Access Security, Dial-in Access Security, Network Management Control, Authentication Protocols, Internet/Intranet/Extranet Security; Computer Configuration and Operation Security: Hardware / Software Security, Start up/Shut down procedures, Journals, Back-up/Recovery Strategies; Personal Security: Threats Security, Protection from people, Protection of employees; Security Planning: Risk and Security Policy, Security Management, Business Continuity Planning, Security Audit.

Introduction to Multimedia- stages in a multimedia project-Multimedia Hardware. Multimedia Software – Basic Tools – Making Instant Multimedia – Authoring Tools. Multimedia. Building Blocks – Text – Sound – Images – Animation- Video; Multimedia and Internet – Tools for the World Wide Web – Designing for World Wide Web; Assembling and delivering a Project – Planning and Costing – Designing and Producing – Delivering ; Multimedia Education – Training – Business Applications – Hotel Management – Banking Information System – Tourist Information System.

Authentic HTML* - Building Blocks of HTML, Page Design, Site Design, Linking HTML Documents, Adding Images, Audio and Video; SCRIPTS: Java Scripts VB Scripts; LINUX : Basic features, vi editor,* LINUX Commands, Elements of Shell Programming; # E-COM CONCEPTS: Com Companies Vs. Brick and Mortar Companies, Critical Success Factors for Com Companies, Hybrid Companies, Security of Data Transfer – Cryptography – Encryption and Decryption of data edition – Digital Signatures, Cyber Laws.

Configuration and features of Internet Information Server (118)

Configuration and features of Apache Web Server

SERVER Side Programming using PERL,JAVA-ODBC, ASP

Involves Programming

Only theory Included for lab offly (not for the theory exam)

RDBMS: Introduction – Database and DBMS Software, Three Layered Architecture, Advantages and Disadvantages of a Database, History; Data Modeling – Object oriented and Record; Based Models, E-R Model and E-R Diagram Examples and Exercises, Hierarchical Model, Network Model and Rational Model; Normalization Techniques – First Normal Form; Second Normal Form and the Third Normal Form, Examples and Exercises, E.F. Codd’s 12 Rules for a relational Database; Database Concepts – Transaction Management, Properties of a Transaction, Commit and Rollback, Concurrency, Locking, Access Control, Data Integrity, Integrity Constraints, Auditing, Backup and Recovery; Data Dictionary – System Catalogue, Distributed Database and Distributed Data Access, Introduction to Client- Server and ODBC Connectivity. SOL: SOL Language – DML Commands – Select, Insert, Update, Delete – Retrieving Data, Summarizing Data, Adding Data to the Database, Updating Data to the database and deleting data. Simple queries – use of WHERE, Arithmetic, Comparison and logical operators, ORDER BY, GROUP BY and Group Functions, Multi table queries, Sub-queries, Views; DDL Commands- Table and View Create, Alter, Drop Integrity Constraints; Transaction Processing – Commit, Rollback, Save point.

Refresher to Oracle RDBMS: Defining a data base, defining columns and keys, normalizing the design, minimizing redundancy, organization of data in Oracle, Oracle tools; SOL & PL/SOL:SQL/PL SQL command summary- data types, Operators, DML, DDL, PL/SQL Control Structures – Error Handling; ORACLE FORMS Module: Application development using FORMS 5, organization of FORMS, Painting Canvas, Default Form Forms process trigger and their types, Trigger Command Syntax, Execution of forms.; REPORT Module: Types of reports, formalizing the report, calculated fields, group settings, modifying, Text settings, previewing a report, running a report, Oracle Utilities: Exporting and Importing data base information, loading data from foreign files, Backup and recovery; Graphics Module esigning Graphics Integrating graphics with forms and reports. Building Applications: Business Analysis, Entity Relationship Model, Normalization data integrity, Data Base, Updation, Transaction. Planning and designing the forms for updation and enquiry managerial reports generation.
(Individual groups to identify projects and build their own application).

International Dimensions of Accounting – Conceptual Development and Comparative Development Patterns; Currency Transactions; Managing International Information Systems; International Perspective on Inflation Accounting; Financial Reporting and Disclosure; Analyzing Foreign Financial Statements; Financial Management of Multinational Entities; Transfer Pricing and International Accounting – International Standards and Multinational Corporations.

Multinational Financial Management – An overview; Evolution of the International Monetary and Financial System; Long-run Investment Decisions – The Foreign Investment Decision; Political Risk Management; Multinational Capital Budgeting- Application and Interpretation; Cost of Capital and Capital Structure of the Multinational Firm; Dividend Policy of the Multinational Firm; Taxation of the Multinational Firm; Country Risk Analysis; Long-term Financing.

History of the International Financial System – The rise and Fall of Bretton Woods, Globalization and the Growth of Derivatives, The Crash of 1994-96 and Beyond, Euro-currency Market, Eurobanking and Euro-currency Centers, Deposit Dealing and the Term Structure of Euro-currency Rates, Euro-currency Futures and Options, Syndicated Euro-credits, International Bond Markets – Introduction, New Issue Procedures in the Eurobond Markets, Eurobond Valuation and Hedging, Interest Rates and Currency Swaps, Pricing Option, Features of International Bonds, Forecasting and the Image of the Future – Central Banks and the Balance of Payments, The European Monetary System and Other Regional Artificial Currency Areas, New Instruments in International Capital markets, International Banking and Country Risk, International Portfolio Diversification, International Transfer Pricing.

Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates, Spread, Official and Free Market Rates, Cross Rates, Forward Rates, Quoting Forward Rates, Organization of the Foreign Exchange Markets; Currency Futures; Currency Options; Currency Swaps; Corporate Exposure Management; Alternative Definitions of Foreign Exchange Risk, Exposure Information System; Alternative Strategies for Exposure Management, Exposure Management Techniques, Organization of the Exposure Management Function; Parameters and Constraints on Exposure Management: Theory and practice of Forecasting Exchange Rates-Economic Fundamentals, Financial and Socio-Political Factors, Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses; FEMA.

International Marketing – Definition, Concept and Setting; Distinctions between international Trade, Marketing and Business; Economic Environment of International Marketing; International Institutions – World Bank, IMF, UNCTAD, GATT, Customs Union, Common Markets, Free Trade Zones, Economic Communities; Constraints on International marketing – Fiscal and Non-Fiscal Barriers, Non-tariff Barriers; Trading Partners – Bilateral Trade Agreement, Commodity Agreements and GSP; India and

World Trade, Import and Export Policy, Direction and Quantum of India’s Exports; Institutional Infrastructure for Export Promotion; Export Promotion Councils, Public Sector Trading Agencies, ECGC, Commodity Boards etc.; Procedure and Documents – Registration of Exporters, Export Quotations, Production and Clearance of Goods for Export, Shipping and Transportation, Insurance, negotiation of Documents; Instrument of Payments – Open Account; Bills of Exchange; Letter of Credit – Export Finance; International Marketing Mix – Identification of Markets, Product Policy, International Product Life Cycle, Promotion Strategy, Pricing Strategy and Distribution Strategy; Various Forms of International Business; Marketing of Joint Ventures and Turnkey Projects.

Documentation Framework-Exim Documentation; International Business Contracts: Types, Formation, Elements, Legal Dimensions, Dispute Settlement; Instruments and methods of Financing Export including credit and collections, Uniform custom and practices (UCP); Business Risk Coverage-Cargo, Credit and Foreign Exchange Risk Coverage, Cargo Insurance, Foreign Exchange Regulations and Formalities; Quality Control and Pre-shipment; Inspection Concept Scheme and Procedures; Role of Clearing and Forward Agents; Excise Clearance of Cargo; Shipment of Export Cargo; Negotiations of Documents with Banks; Procedures and documentation for availing export incentives-Duty draw backs, Import Licensing and other Incentives; Processing of an Export Order, World Shipping : Structure, Liners and Tramps, Conference System; Freight and Structure. Containerization and other developments, International Agreements and Conferences on Sea Transport; Indian Shipping : Trends, Structure, Concepts of Dry Port, Containerization, machinery for Consultation; Air Transport: International set-up, Freight rate Structure.

Theory of Economic Integration; Economic Integration and endogenous growth; Selected Regional Blocks-NAFTA, EU, ASEAN, SAARC; Globalization Vs Rationalization; Regional Blocks, Building Blocks or Stumbling Blocks: Ongoing Challenges – Environment Volatility, Rise of Global Mania; Regional Alternatives; Regional Competition; New Organizational Challenges.

India’s Foreign Trade in the Global Context, Structure and Equilibrium of India’s Balance of Payments, Recent trends in India’s Foreign Trade; Directional Pattern: Major Export Commodities- Thrust Area Commodities-their trend, problems and prospects; Major Competitors; Major Import Commodity Groups; Trade Control in India; Foreign Trade (Development and Regulation) Act, Import and Export Control Orders; Import and Export Licensing System; Exchange Control in India; Blanket Permit System; Import Substitution and Export Promotion Policies; Export Incentives: Financial and Fiscal; Deferred Payment System and the Role of EXIM Bank of India; Export Credit Insurance; Infrastructure Support for Export Promotion; Export Promotion Councils; Commodity Boards/Product Export Development Authorities; Specific Service Institutions; Role of State Trading Organizations in Foreign Trade, Export Processing Zones; Export Oriented Units and Export and Trading House Schemes; Multilateralism and Bilateralism in India’s International Business.

Global Business; Growth and Evolution; Environmental Variables in Global Business; Human and Cultural Variables in Global Organizations; Cross Cultural Differences and Managerial Implications; Cross Cultural Research Methodologies and Hofstede’s Hermes Study; Structural Evolution of Global Organizations; Cross Cultural Leadership and Decision Making; Cross Cultural Communication and Negotiation; Human Resource Management in Global Organizations; Ethics in International Business; Western and Eastern Management Thoughts in the Indian Context.

Nature and Scope of Research Methodology; Problem Formulation and Statement of Research Objectives; Value and Cost of Information – Bayesian Decision Theory; Organization Structure of Research; Research Process; Research Designs – Exploratory, Descriptive and Experimental Research Designs; Methods of Data Collection – Observational and Survey Methods; Questionnaire Design; Attitude Measurement Techniques; Motivational Research Techniques; Administration of Surveys; Sample Design; Selecting an Appropriate Statistical Technique; Field Work and Tabulation of Data; Analysis of Data-; Use of SPSS and other Statistical Software Packages; Advanced Techniques for Data Analysis – ANOVA, Discriminate Analysis, Factor Analysis, Conjoint Analysis, Multidimensional Scaling and Clustering Methods; Research Applications.

Sardar Patel University
University Road, Bakrol, Vallabh Vidyanagar, Anand, Gujarat 388120, University Rd, Bakrol, Mota Bazaar, Vallabh Vidhyanagar, Anand, Gujarat 388120 ‎
02692 226 801

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