Welingkar Retail Management

Post Graduate Diploma in Business Management – Retail – Welingkar

Welingkar Institute of Management is most popular and famous institution of education excellence since 1977. It is placed eighth in Private B-School category and third in Scholar Exchange Program category. Welingkar Institute of Management is an independent institute that also provides distance learning programs. Welingkar Institute of Management will invitew application form for following degree admission on 2012 and it admission application form will be available on Welingkar Institute of Management official website.

Courses Name – Post Graduate Diploma in Business Management Retail
Duration – Two Years
Mode – Full Tome
Programs Fee – Rs. 1, 50, 00 per years
Selection Process – Entrance Examination and Interview Merit List

Admission Eligibility – Candidate should have Bachelor degree in that fields with 50 marks from any recognized University in India.

Course Name: Post Graduate Diploma in Management – Retail Management

Syllabus:

TRIMESTER 1
Organisation Behaviour
Design Studio I – (Design Principles)
Intro to Design Thinking & Creativity Tools
Cost Acctg
Applied Economics
Business Statistic
Information & Process Design in Business
Research Methodology
Financial Acctg
Manegerial Economics
Marketing I

TRIMESTER 2
Perspective Mgmt
Managing Groups for Performance.
Mgt Accounting
Integrated project across semester I and II
Advance Marketing Mgt I
Triggers For Innovation
Principles of retail
Retail selling skills and CSD
Design Studio II – (Colour/form/Perception)
Environment of Business

TRIMESTER 3
Finanacial management
Store operations & Profitability
Market research
Product & brand management
Operations research
HRM
Legal aspects of Business
Retail practices
Introduction to business design

Retail business environment

TRIMESTER 4
Consumer buying behaviour
Customer relationship management
E commerce
Consumer buying behaviour
Retail technology
Customer relationship management
Services management
Store design, layout & VM
Franchise management
Retail buying and merchandising
Internship project
Distribution and SCM

TRIMESTER 5
Category management
Strategic management
Rural Marketing
Integrated marketing communications
Mall management
Retail verticals
International marketing
TRIMESTER 6
4 month project

Eligibility:

For this course candidate must passed graduation with minimum 50% and
should have appeared in CAT conducted by the IIMS.

Program fee : Rs. 2, 00,000/- p.a.

Welingkar Institute of Management:
Mumbai Campus:
Mumbai: L N Road, Matunga (C Rly), Mumbai – 400 019
Contact : 91- 22-24178300 extn: 4739 /4740 /4741 /4513 /4514

Bengaluru Campus Address
102/103, Electronic City Phase 1, Next to Telephone Exchange,
Hosur Road, Bengaluru-560100
Contact No : 91-080-28520817 / 91-080-28521066 / 67

Contact Address
Admission Office,
Welingkar Institute of Management Development & Research,
L. Napoo Road, Matunga (Central Rly),
Mumbai – 400019
Maharastra (India)

Delhi Office
Nehru Place, Ansal Tower, 4th Floor, 408, Behind Paras Hall
Contact No. 011-41674077

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