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  #1  
Old May 11th, 2017, 04:58 PM
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Default MBA Systems

My sister is pursuing MBA System Management Program of Madurai Kamaraj University.
She has passed 1 st semester and now taken admission in 2nd Semester. She needs syllabus of 2nd Semester Course, so is there anybody who will provide syllabus of MBA System Management Program of Madurai Kamaraj University?
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Old May 11th, 2017, 05:08 PM
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Default Re: MBA Systems

As you want syllabus of MBA System Management 2 nd Semester Course of Madurai
Kamaraj University, so here is complete syllabus:

Madurai Kamaraj University MBA System Management 2 nd Semester Syllabus


SEM II
Marketing Management
Financial Management
Human Resource Management
Operations Management
Research Methods for Business

PAPER I MARKETING MANAGEMENT

UNIT I: Marketing conceptual frame work – marketing environment – customer oriented
organization – marketing interface with other functional areas, marketing in a globalized
environment.

UNIT II: Understanding Industrial and individual buyer behavior – influencing factors–
responding to buyer behaviour – building customer satisfaction – marketing to
organizations and marketing of services Market segmentation – targeting and positioning,
developing marketing mix,

UNIT III: Product planning and development – product life cycle – brand management,
developing new product -Pricing decisions – channel design and management – retailing
and wholesaling – promotion methods. Advertisement and personal selling, public
relations.

UNIT IV: Marketing Research- Types, process – tools and techniques – application of
marketing research – product launching, demand estimation, advertising, brand preferences,
customer satisfaction, retail stores image, customer perception, distribution, customer
relationship, competitor analysis and related aspects

UNIT V: Online marketing – web based marketing programmes – emerging now trends and
challenges to marketers.

PAPER II FINANCIAL MANAGEMENT UNIT I: Financial management – An

overview, time value of money. Introduction to the concept of risk and return of a single asset and of a portfolio, valuation of bonds and shares option valuation.

UNIT II: Capital Budgeting: Principles and techniques, Nature of capital budgeting,
Identifying relevant cash flows, Evaluation Techniques, Payback, Accounting Rate of
Return, Net Present Value, Internal Rate of Return, Profitability Index, Comparison of DCF
techniques, Project selection under capital rationing, Inflation and capital budgeting.
Concept and measurement of cost of capital, Specific costs and overall cost of capital.

UNIT III: Financial and operating leverage, capital structure, Cost of capital and
revaluation, designing capital structure. Dividend policy, Aspects of dividend policy,
practical consideration, forms of dividend policy, practical considerations, forms of
dividends, share splits.

UNIT IV: Principles of working capital: Concepts, need; Determinants, issues and
estimation of working capital, Accounts Receivables Management and factoring, Inventory
management, Cash management, Working capital finance, Trade credit, Bank finance and
Commercial paper.

UNIT V: Indian capital and stock market, New issues market. Long term finance: Shares
debentures and term loans, lease, hire purchase, project financing, venture capital financing.

PAPER III HUMAN RESOURCE MANAGEMENT UNIT I : Human Resource

Philosophy - Changing environments of HRM - Strategic human resource management -
Using HRM to attain competitive advantage - Trends in HRM - Organisation of HR
departments - Line and staff functions - Role of HR Managers.

UNIT II:
Employment planning and forecasting – Recruitment, selection process- Building employee commitment : Promotion from within – Sources- Induction.

UNIT III :
Orientation & Training : Orienting the employees, the training process, need
analysis, Training -techniques, Developing Managers : Management Development - On-
the-job and off-the- job Development techniques using HR to build a responsive
organisation. Management Developments - Performance appraisal in practice. Managing
careers : Career planning and development - Managing promotions and transfers.

UNIT IV :
Establishing Pay plans : Basics of compensation - factors determining pay rate -
Current trends in compensation - Job evaluation – Incentives- Practices in Indian
organisations. Statutory benefits - non-statutory (voluntary) benefits - Insurance benefits -
retirement benefits and other welfare measures to build employee commitment.

UNIT V :
Labour relations -Employee security - Industrial relation-Collective bargaining :
future of trade unionism. Discipline administration - grievances handling - managing
dismissals and separation. Labour Welfare : Importance & Implications of labour
legislations - Employee health - Auditing -Future of HRM function.
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