Marketing Paper for IBPS Specialist Officer - 2018-2019 StudyChaCha

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Old May 17th, 2016, 12:40 PM
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Default Marketing Paper for IBPS Specialist Officer

Hi I would like to have the IBPS Specialist Officer Marketing Solved Paper for the previous year required for preparation purpose?
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Old May 17th, 2016, 01:27 PM
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Default Re: Marketing Paper for IBPS Specialist Officer

The IBPS Specialist Officer Marketing Solved Paper for the previous year required for preparation purpose is as follows:

IBPS Specialist Officer Marketing Solved Paper (Based on Memory)

1. Customisation is used for
(A) Distinguishing customer specific problems
(B) Advertisements
(C) Publicity
(D) Motivating the staff
(E) Customer Survey

2. Marketing channels mean
(A) Delivery Period
(B) Delivery Time
(C) Delivery Person
(D) Delivery Place
(E) Delivery Outlets

3. ‘Push’ marketing style requires
(A) Proper Planning
(B) Good pushing strength
(C) Team Work
(D) Ability to identify the products
(E) Aggressive Marketing

4. Viral styles of marketing includes – Find the wrong answer
(A) Digital Marketing
(B) Tele-Marketing
(C) Sending bulk SMS
(D) e-mail solicitation
(E) Door to Door marketing

5. Service Marketing is the same as
(A) Internet Marketing
(B) Tele Marketing
(C) Internal Marketing
(D) Relationship marketing
(E) Indirect Marketing

6. A DSA means
(A) Direct Selling Agent
(B) Detective Service Agency
(C) Direct Supplying Agent
(D) Distribution and Sales Agency
(E) Dreadfully Superfast Agent

7. A DSA is required to be adept in
(A) Online Marketing
(B) Designing Products
(C) Sending e-mails
(D) Advertisements
(E) Communication skills

8. Indirect marketing is undertaken
(A) By way of advertisements
(B) By delivering speeches
(C) At bank counters
(D) By DSA
(E) By Cross-selling

9. Incentives are paid to sales persons
(A) For achieving targets
(B) For surpassing targets
(C) For identifying leads
(D) For designing products
(E) For talking

10. Buyer resistance can be overcome by
(A) Cordial relation between buyer and seller
(B) Good negotiation
(C) Good after sales service
(D) Persuasive communication
(E) TeleMarketing

11. One of the following is not included in the 7 P’s of marketing. Find the same
(A) Placement
(B) Price
(C) Production
(D) Promotion
(E) Product

12. Analysis of marketing problems helps in
(A) Evaluating marketing opportunities
(B) Reducing marketing staff
(C) Reducing profits
(D) Good communication
(E) Motivation

13. Innovation in marketing is same as
(A) Motivation
(B) Perspiration
(C) Aspiration
(D) Creativity
(E) Team Work

14. Market segment is required for
(A) Professional Marketing
(B) OTC marketing
(C) Internal marketing
(D) Identifying sales persons
(E) Identifying prospects

15. Bank ATMs are
(A) Delivery outlets
(B) Market Plans
(C) Personalised Products
(D) Tools for overcoming buyer resistance
(E) Motivating tools

16. Internet Banking helps in
(A) Door to Door Canvasing
(B) Making more number of cold calls
(C) Easy access to customer transactions
(D) Market survey
(E) Market Research

17. Cross-Selling means
(A) Selling by a cross section of people
(B) Selling to HNIs
(C) Selling to a cross section of people
(D) Selling to NRIs
(E) Selling other products to existing customers

18. The USP of a current account is
(A) High Minimum balance
(B) No restriction in transactions
(C) No interest payable
(D) Restricted Deposits
(E) Easy credits

19. The USP of car loans is
(A) High Rate of interest
(B) Easy EMIs
(C) Lump-sum Loans
(D) Available only to doctors
(E) Available only to businessman
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