MBA Projects Customer Satisfaction - 2018-2019 StudyChaCha

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Old September 4th, 2013, 02:51 PM
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Default MBA Projects Customer Satisfaction

Please provide me a Project report for the Customer Satisfaction
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Old September 5th, 2013, 05:13 PM
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Join Date: Dec 2011
Posts: 40,525
Default Re: MBA Projects Customer Satisfaction

Here I am giving you MBA Projects report on Customer Satisfaction in a Zip file attached with it ..some content of attachment is given below ..

MBA Projects Customer Satisfaction:

Customer Satisfaction Measurement: -

A basic and effective base line customer satisfaction survey program should focus on measuring customer perceptions of how will the company delivers on the critical success factors and dimensions of the business as defined by the customers:

For example:
Service Promptness
Courtesy of Staff
Understanding the customer problem, etc.

The findings of the company performance should be analyzed both with all customers and by key segments of the customer population. The essential starting point for Customer Satisfaction Measurement (CMS) is exploratory research. Since satisfaction is about an organizationís ability. To meet customer requirement one has to start by clarifying with customers exactly what those requirements are. This is done through exploratory research using focus groups or one to one depth interviews.

Two main factors determine the accuracy of CMS. The first is the asking the right question and the second is the asking them to the right people sample of customers which accurately reflects the customer base.

Three things decide the accuracy of a sample. They are:
It must be representative.
It must be randomly selected.
It must be adequate enough.

Customer Satisfaction Surveys:
Surveys and questionnaires are the most common marketing research methods. Typically, they are used to:
Assess the level of customer satisfaction with a particular product, service or experience
Identify factors that contribute to customer satisfaction and dissatisfaction;
Determine the current status or situation of a product or service;
Compare and rank providers;
Estimate the distribution of characteristics in a potential customer population; or
Help establish customer service standards.
Attached Files
File Type: zip MBA Projects Customer (115.4 KB, 38 views)
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Old January 22nd, 2015, 10:36 AM
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Join Date: Nov 2011
Posts: 31,703
Default Re: MBA Projects Customer Satisfaction

Customer relation is a process for collecting consumer data, analyzing data to make it into information.

Following are the objectives of the Customer Satisfaction projects.

To find out which sales promotion tools will increase the sales
To find out how brand ambassador can influence sales promotion.
To find out the market share of idea Cellular

Following are the chapter of the project.


Customer satisfaction measurement
Improving customer satisfaction
Customer satisfaction surveys
benefits and challenges

Research methodology
Methods of research
Needs of the study
Objectives of the study
Limitations of the study

Industry profile
Company profile
Product profile

Data analysis

Findings & Suggestions
Here I am giving you project in attachment.

MBA Customer Satisfaction Projects
Attached Files
File Type: zip MBA Customer Satisfaction (115.4 KB, 47 views)
Answered By StudyChaCha Member
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Old March 19th, 2017, 07:25 PM
Neenu sabu
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Please send me to customer satisfaction on marketing project reports
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