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  #1  
Old June 27th, 2011, 01:01 PM
swathi
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Default MBA First Semester Osmania University Syllabus

I am a student of Osmania University and I have just been selected for the MBA batch. I’m looking for the syllabus of 1st semester MBA so that I can prepare early on. Detailed syllabus of 1s semester MBA would be appreciated.
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  #2  
Old October 27th, 2011, 10:26 AM
Asha
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Default Re: MBA First Semester Osmania University Syllabus

please send me syllabus for MBA OU. Please send me detailed syllabus sem wise. Send me mail to asha.realsoft@gmail.com

Thanks
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  #3  
Old January 1st, 2012, 10:13 AM
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Default Re: MBA First Semester Osmania University Syllabus

Can you please tell me syllabus for MBA OU 1st semister?
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  #4  
Old January 25th, 2012, 06:00 PM
VLN
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Default Re: MBA First Semester Osmania University Syllabus

Hi,

Here is the syllabus for the Sem-1 for MBA in OU:

Semester – I

Management Organisation Theory
Managerial Economics
Financial Accounting Analysis
Principles of Marketing
Statistics for Management
Human Resource Management
Government and Business

Hope this helps.
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  #5  
Old January 28th, 2012, 03:22 PM
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Post Re: MBA First Semester Osmania University Syllabus

pls send me first semister sylabus as soon as possible thank u
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  #6  
Old January 28th, 2012, 03:25 PM
suvarna
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Default Re: MBA First Semester Osmania University Syllabus

pls get me the syllabus for first semister of mba
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  #7  
Old February 9th, 2012, 11:10 AM
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Default Re: MBA First Semester Osmania University Syllabus

please send me ou mba 1st semister syllabus with topic wise plz
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  #8  
Old March 11th, 2012, 06:44 PM
Brikesh
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Default Re: MBA First Semester Osmania University Syllabus

Can you please provide me Osmania University syllabus for MBA II semester?
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  #9  
Old March 11th, 2012, 06:45 PM
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Default Re: MBA First Semester Osmania University Syllabus

Osmania University syllabus for MBA II semester
Organizational Behaviour
Computer Concepts Applications
Computer Lab – Personal Productivity Tools
Economic Environment Policy
Marketing Research
Financial Management
Operations Research
Operations Management
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  #10  
Old April 22nd, 2012, 05:39 PM
shali shalin
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Default Re: MBA First Semester Osmania University Syllabus

Sir, can you provide me syllabus of MBA evening course of Osmania University? also tell me eligibility criteria and attendance rule?
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  #11  
Old April 22nd, 2012, 05:40 PM
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Default Re: MBA First Semester Osmania University Syllabus

Quote:
Originally Posted by shali shalin View Post
Sir, can you provide me syllabus of MBA evening course of Osmania University? also tell me eligibility criteria and attendance rule?
you want syllabus of MBA evening course so I have pdf file which have MBA evening course syllabus include eligibility criteria and attendance rules.

RULES AND REGULATIONS OF M.B.A. PROGRAMME
The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as:
I. Two-year i.e., four semester Full time Day programme
II. Three year, i.e., six semester Part-time programme offered to Working Executives
and employees.

1. ELIGIBILITY CONDITIONS
1.1 M.B.A. (Day)
Candidate seeking admission into Full Time M.B.A. (Day) programme must be:
1. Bachelor degree holder of Osmania University or a degree recognized by the university as
equivalent thereto and /(or) as per the rules laid down by the University;
2. The candidate seeking admission must qualify in the Entrance Examination, conducted by
the appropriate authority in the year of admission as per the norms prescribed by the
University.
3. The admission of Non-resident Indians and candidates admitted in lieu of them will be as
per the University Rules in force on the date of the admission.
4. Foreign candidates’ admission is based on the Screening Process of the University currently
in vogue.

1.2 M.B.A. (Evening)
Candidate seeking admission into Part-Time M.B.A. (Evening) Programme has to satisfy
the following Conditions:
1. Must be a Bachelor Degree holder of Osmania University or a Degree recognized by the
university as equivalent thereto and/ (or) as per the Rules laid down by the University.
2. The candidate seeking admission must qualify in the entrance examination conducted by
the appropriate authority in the year of admission as per the norms prescribed by the
University.
a. Must have at least Two years experience in Executive / Managerial /Administrative/
Supervisory position in any organization after obtaining the Bachelor Degree.
Or
b. Officers / Executives / Engineers working with any Government / Quasi govt. /Autonomous
bodies / Local authorities/ teachers working in academic institutions with post-bachelor’s
experience of 2 years.
Or
c. Officers of the Defence Forces / Establishments holding Administrative/ Executive post with
not less than 2 years experience after obtaining Bachelor degree.
3. The candidate should submit Service certificate and No Objection Certificate from the
present employer.

Note: The Work experience of Two years should be completed as on the Date of Admission into
MBA programme.

2. Instruction Schedule:
Instruction will be provided as per the workload indicated in the structure, Rules and regulations of
M.B.A. Program for all Theory, Practical and Project Work course requirements. The almanac will be
as follows for all semesters.
Duration of instruction : 14 – 16 Weeks
Preparation Holidays : 7-10 Days

3. Rules of Attendance:
Students must attend 75% of the total classes conducted for all the courses put together in a
semester. Relaxation of 10% of attendance might be given to a student on medical grounds on the
basis of a valid medical certificate and payment of condonation fee prescribed by the university.

4. Promotion Rules
A student will be promoted subject to the following rules:

4.1 I Semester to II Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should be registered for the University exam for the I semester.

4.2 II Semester to III Semester
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should have passed at least 50% of Theory courses of I & II Semesters put together. (Viva
Voce and Lab courses not considered for this purpose)

4.3 III Semester to IV Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and having registered for the University Examination.

4.4 IV Semester to V Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the cases of medical exemption) and should have passed at least
50% of Theory courses of I, II, III & IV Semesters put together. (Viva Voce and Lab courses not
considered for the purpose)

4.5 V Semester to VI Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the term (65% in the cases of medical exemption) and having registered for the
University Examination.

Cancellation of Admission
The admission of a candidate admitted to the MBA Course stands cancelled if:
He / She does not put in at least 40% of attendance in Semester-I.
Or
3
He / She puts in at least 40% of attendance in Semester – I, but failed to register for 1st Semester
Examinations
Or
He /She fails to fulfill all the requirements for the award of the degree as specified, within 4
academic years from the time of admission in case of full time 2 year MBA program and 6 years in
case of part time MBA (evening) 3 year program.

5. Project Work:
The students should undertake the Project internship during the summer vacation (For 6 weeks of
duration) intervening between II & III Semesters of MBA Day Programme. Project Report Work
should be carried out in the Final Year of MBA Programme i.e., III & IV Semesters for Day
Programme and V & VI Semesters in case of Part-time Evening Programme.
The students are required to do project work in any area of Management under the active guidance
of Internal Faculty Member assigned to the student.
The Project work usually consists of selecting a Topic / Problem / Theme in any area of
management, gather relevant data, analyze and interpret the same in a systematic and scientific
manner.
The Project Work should be undertaken under the supervision of the Faculty Member assigned for
the purpose. The Project Report should be submitted to the University 30 days (one month) before
commencement of Final Semester Examinations.

6. Award of Grades For Project Report and Viva Voce:
Project Report and Viva Voce will be evaluated and awarded grades as per the following
percentages of Marks obtained.
Grade A - 70% and above Marks
Grade B - 60% and above but below 70% Marks.
Grade C - 50% and above but below 60% Marks.
Grade D - 40% and above but below 50% Marks.
Grade E (Fail) - Below 40% Marks (Fail)

7. Instructional Work Load For Theory, Practical Courses and ‘Mentoring & Project
Work’:
Each of the Theory Courses of the MBA Programme shall have instructional workload of 5 periods of
60 Minutes duration per week in addition to mentoring and project work. The Instructional
workload for each of the Practical and Lab Courses shall be 2 Periods of 60 Minutes duration per
week.

8. Evaluation System:
1. All courses of MBA Program will carry a Maximum of 100 Marks each.
2. Duration of the university examination for all the courses is three hours each.
3. All the courses will have 80% marks for university examination and 20% marks for
internal examination.
4
4. In case of courses where practical/lab component is involved, of the total 100 marks,
60% marks are for university examination, 20% marks are for internal evaluation and
20% marks are for practical/lab examination.
5. The Guidelines, Rules and Regulations framed by the University in this regard will be
applicable to the MBA (Day and Evening) Programme.

9. Conduct Of Examinations:
At the end of Odd numbered semesters viz., I, III and V, examinations for these Semesters and IV
(Day) and VI (Evening) will be conducted. The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.
At the end of even numbered semester’s viz., II, IV and VI terms, examinations will be conducted
for all Semesters i.e., (I to VI Semesters). The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.

10.Rule For Offering Electives:
The Minimum number of Students required for offering an Elective / Specialization shall be 20% of
students on rolls of the college for Final Year subject to a Minimum of 10 students.

11.Award Of Degree And Division:
Candidates will be awarded MBA Degree on successful completion of all Theory Courses, Practical
Courses, Viva Voce and Project Report. The Division / Class will be awarded based on the following
percentage of marks obtained by the candidate.
1st Division with Distinction - 70% and above of aggregate marks.
1st Division - 60% and above but below 70% of aggregate marks.
2nd Division - 50% and above but below 60% of aggregate marks.
Pass Division - 40% and above but below 50% of aggregate marks.
Candidates who have passed all the examinations in the first attempt along with the batch in which
they were admitted are eligible for getting Distinction Rank Certificates / Gold Medals / Prizes.

12.Readmission For Pursuing Additional Elective Courses:
A student can be given readmission for pursuing additional electives after completion of MBA
programme subject to payment of requisite fee prescribed by the college / Department. Such
candidates have to satisfy all the rules including attendance rule in vogue on par with regular
students.
a. The additional elective must be pursued in the same college in which the student studied
and completed the MBA Programme.
b. The admission must be done within four weeks of the commencement of the III / V
Semester.

13. Total number of credits to be completed to be eligible for the award of MBA
degree:
(a) Total number of credits at the end of fourth semester (MBA-Day) = 28 + 28 + 24 + 32 = 112
(b) Total number of credits at the end of sixth semester (MBA-Eve) = 20+20+16+16+16+24 = 112

14.Electives (Major and Minor):
MBA Programme offers Electives (Specialization) as Major and Minor. For example, a
student wants to Major in Finance and Minor in Marketing. In such case, student needs
to study the Major subjects of Finance elective (Investment Management (3rd Semester),
Financial Risk Management (4th Semester) and one subject each from the minor of 3rd and

4th semesters of both Finance and Marketing respectively. The similar rule is
applicable for MBA (Eve) programme in 5th and 6th semesters respectively.
15.Awarding Cumulative Grade Point Average (CGPA):
Following is the criteria to award CGPA:
a. CGPA ranges from 0 to 10 point grade
b. Grade point Table

Grade Point Division to be awarded
0.00 to 3.99 Fail division
4.00 to 4.99 Pass Division
5.00 to 5.99 Second Division
6.00 to 6.99 First Division

7.00 to 10.00 First with Distinction

Note: First with distinction will be awarded only when candidate completes the course within the
stipulated period (2 years in case of day programme and 3 years in the case of (Evening)) and
single attempt without any backlog and improvement.

16. Example of calculating CGPA:
The following example may be considered for calculating CGPA.
Example-1: Assume that student has secured 1900 out of 2600. Then the CGPA of the student will
be % (1900/2600) = 73.07% (or) 7.3 CGPA, which falls under First Division with distinction.
Example-2: Assume that student has secured 1700 out of 2600. Then the CGPA of the student will
be % (1700/ 2600) = 65.38% (or) 6.5 CGPA, Which falls under First Division.
Example-3: Assume that student has secured 1500 out of 2600. Then the CGPA of the student will
be % (1500/ 2600) = 57.69% (or) 5.7 CGPA, Which falls under Second Division.
Example-4: Assume that student has secured 1200 out of 2600. Then the CGPA of the student will
be % (1200/ 2600) = 46.15% (or) 4.6 CGPA, Which falls under Pass Division.
Example-5: Assume that student has secured 900 out of 2600. Then the CGPA of the student will
be % (900/ 2600) = 34.61% (or) 3.4 CGPA, Which falls under Fail Division.

Important Note: It is important to be noted while awarding CGPA that rounding option should not
be exercised. For instance, a student has secured 1817. Then the percentage of marks will be %
(1817/2600) = 69.88% and CGPA will be 6.9, which falls under first class. It should be noted that
69.88 should not be rounded to 70.00% and the CGPA should not be 7.0.

17.Choice Based Credit System (CBCS):
As per the University norms student needs to study one subject each in the third and fourth
semesters outside the MBA department. However, the CBCS is not applicable for MBA (Eve)
programme and private affiliated colleges.

18.General Clause:
It may be noted that beside the above specified rules and regulations all the other rules and
regulations in force and applicable to semester system in Post-Graduate courses in Osmania
University will be applicable as amended from time to time by the University. The students shall
abide by all such Rules and Regulations.
Attached Files
File Type: pdf Osmania University MBA Syllabus.pdf (169.8 KB, 107 views)
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  #12  
Old June 23rd, 2012, 11:53 PM
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please send me syllabus for MBA OU. Please send me detailed syllabus sem wise. Send me mail to laxman.ravanaveni077@gmail.com please send meeeeee.....
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  #13  
Old October 15th, 2012, 03:43 PM
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Default Re: MBA First Semester Osmania University Syllabus

M.B.A 1 semester syllabus tell him
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  #14  
Old November 15th, 2012, 03:53 PM
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Default Re: MBA First Semester Osmania University Syllabus

I am a job holder. I want to know how to prepare for the MBA first year exams which make helps me to clear the first year exams.
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  #15  
Old November 21st, 2012, 08:47 PM
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Default Re: MBA First Semester Osmania University Syllabus

could any one in the group can help out in the syllabus for MBA with OU from 2012-2014
regerds.
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  #16  
Old December 12th, 2012, 07:48 PM
fahad hashmi
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Default Re: MBA First Semester Osmania University Syllabus

hi!
let me know the mba first semester it sllybus i want that
plz if u got plz contact me my number is +919347476981
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  #17  
Old February 6th, 2013, 02:32 PM
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i want to now the total marks of the first semseter
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  #18  
Old February 13th, 2013, 09:22 PM
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Default Re: MBA First Semester Osmania University Syllabus

i want mba 1st semistar syllabus plz tell me website.
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  #19  
Old October 2nd, 2013, 05:19 PM
monks sharma
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Default Re: MBA First Semester Osmania University Syllabus

Quote:
Originally Posted by swathi View Post
I am a student of Osmania University and I have just been selected for the MBA batch. I’m looking for the syllabus of 1st semester MBA so that I can prepare early on. Detailed syllabus of 1s semester MBA would be appreciated.
you will get in Osmania university site, go through
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  #20  
Old November 11th, 2013, 12:33 PM
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Quote:
Originally Posted by Asha View Post
please send me syllabus for MBA OU. Please send me detailed syllabus sem wise. Send me mail to asha.realsoft@gmail.com

Thanks

Management Organisation Theory
Managerial Economics
Financial Accounting Analysis
Principles of Marketing
Statistics for Management
Human Resource Management
Government and Business
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  #21  
Old February 14th, 2014, 02:04 PM
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Default Re: MBA First Semester Osmania University Syllabus

Here is Syllabus of Osmania University Master of Business Administration (MBA) –

1st Semester:

1.1 Management and Organizational Behaviour

1.2 Managerial Economics

1.3 Financial Accounting and Analysis

1.4 Marketing Management

1.5 Statistics for Management

1.6 Business Law and Environment

1.7 IT Applications for Business

1.8 Information Technology – Lab

2nd Semester:

2.1 Human Resource Management

2.2 Business Process Reengineering

2.3 Financial Management

2.4 Research for Marketing Decisions

2.5 Operations Research

2.6 Operations Management

2.7 Decision Support System

3rd Semester:

3.1 Total Quality Management

3.2 International Business

3.3 Management Theory and Practices

3.4 Finance (Students are required to select any two subjects)

3.4.1 Financial Risk Management

3.4.2 Investment Management

3.4.3 International Finance

3.5 Human Resource Management (Students are required to select any two subjects)

3.5.1 Compensation Management

3.5.2 Organizational Development

3.5.3 Leadership and Change Management

3.6 Marketing (Students are required to select any two subjects)

3.6.1 Product and Brand Management

3.6.2 Promotion and Distribution Management

3.6.3 Marketing Engineering

3.7 Systems

3.7.1. Relational Database Management Systems

3.7.2. RDBMS – Lab(Oracle)

4th Semester:

4.1 Strategic Management

4.2 Supply Chain Management

4.3 Entrepreneurial Development

4.4 Finance (Students are required to select any two subjects)

4.4.1 Financial Services and Systems

4.4.2 Banking and Insurance

4.4.3 Strategic Management Accounting

4.5 Human Resource Management (Students are required to select any two subjects)

4.5.1 Performance Management

4.5.2 Labour Laws and Employee Relations

4.5.3 Talent and Knowledge Management

4.6 Marketing (Students are required to select any two subjects)

4.6.1 Consumer Behaviour

4.6.2 Services and Retail Marketing

4.6.3 Customer Relationship Management

4.7 Systems

4.7.1. E – Business and Applications

4.8. Project work

4.9 Viva – Voce (General)

Contact detail:
Osmania University
Osmania University Main Rd, हैदराबाद, Andhra Pradesh 500007 ‎
040 2709 8043 ‎

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  #22  
Old February 24th, 2014, 11:13 AM
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Default Re: MBA First Semester Osmania University Syllabus

Can any of you here provide me the detailed syllabus of I Sem MBA course offered at Osmania University???
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  #23  
Old February 24th, 2014, 11:22 AM
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Default Re: MBA First Semester Osmania University Syllabus

Osmania University (OU) is a public state university, founded in 1908 and was named after the last Nizam of Hyderabad, Mir Osman Ali Khan

Constituent Centers of Main Campus
Osmania University's College of Technology
Sir Ronald Ross Institute of Parasitology
Indian Council of Social Science Research
Instituteofgenetics.org
Regional Center For Urban and Environmental Studies
University College for Women, Koti
Nizam College
City College Hyderabad
National Institute of Nutrition
Center For Stem Cell Science, Hyderabad
Institution of Electronics and Telecommunication Engineers, Hyderabad
PGRR center for distance education
Center For Energy Technology
Educational Multimedia Research Center
Center For English Language Training
Center For Plant Molecular Biology
Center For Indian Ocean Studies
Japal-Rangapur Observatory
Research and Training Unit in Navigational Electronics

[RULES AND REGULATIONS OF M.B.A. PROGRAMME
The Master of Business Administration (M.B.A.) is a Post-Graduate course offered as:
I. Two-year i.e., four semester Full time Day programme
II. Three year, i.e., six semester Part-time programme offered to Working Executives
and employees.

1. ELIGIBILITY CONDITIONS
1.1 M.B.A. (Day)
Candidate seeking admission into Full Time M.B.A. (Day) programme must be:
1. Bachelor degree holder of Osmania University or a degree recognized by the university as
equivalent thereto and /(or) as per the rules laid down by the University;
2. The candidate seeking admission must qualify in the Entrance Examination, conducted by
the appropriate authority in the year of admission as per the norms prescribed by the
University.
3. The admission of Non-resident Indians and candidates admitted in lieu of them will be as
per the University Rules in force on the date of the admission.
4. Foreign candidates’ admission is based on the Screening Process of the University currently
in vogue.

1.2 M.B.A. (Evening)
Candidate seeking admission into Part-Time M.B.A. (Evening) Programme has to satisfy
the following Conditions:
1. Must be a Bachelor Degree holder of Osmania University or a Degree recognized by the
university as equivalent thereto and/ (or) as per the Rules laid down by the University.
2. The candidate seeking admission must qualify in the entrance examination conducted by
the appropriate authority in the year of admission as per the norms prescribed by the
University.
a. Must have at least Two years experience in Executive / Managerial /Administrative/
Supervisory position in any organization after obtaining the Bachelor Degree.
Or
b. Officers / Executives / Engineers working with any Government / Quasi govt. /Autonomous
bodies / Local authorities/ teachers working in academic institutions with post-bachelor’s
experience of 2 years.
Or
c. Officers of the Defence Forces / Establishments holding Administrative/ Executive post with
not less than 2 years experience after obtaining Bachelor degree.
3. The candidate should submit Service certificate and No Objection Certificate from the
present employer.

Note: The Work experience of Two years should be completed as on the Date of Admission into
MBA programme.

2. Instruction Schedule:
Instruction will be provided as per the workload indicated in the structure, Rules and regulations of
M.B.A. Program for all Theory, Practical and Project Work course requirements. The almanac will be
as follows for all semesters.
Duration of instruction : 14 – 16 Weeks
Preparation Holidays : 7-10 Days

3. Rules of Attendance:
Students must attend 75% of the total classes conducted for all the courses put together in a
semester. Relaxation of 10% of attendance might be given to a student on medical grounds on the
basis of a valid medical certificate and payment of condonation fee prescribed by the university.

4. Promotion Rules
A student will be promoted subject to the following rules:

4.1 I Semester to II Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should be registered for the University exam for the I semester.

4.2 II Semester to III Semester
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should have passed at least 50% of Theory courses of I & II Semesters put together. (Viva
Voce and Lab courses not considered for this purpose)

4.3 III Semester to IV Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and having registered for the University Examination.

4.4 IV Semester to V Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the cases of medical exemption) and should have passed at least
50% of Theory courses of I, II, III & IV Semesters put together. (Viva Voce and Lab courses not
considered for the purpose)

4.5 V Semester to VI Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the term (65% in the cases of medical exemption) and having registered for the
University Examination.

Cancellation of Admission
The admission of a candidate admitted to the MBA Course stands cancelled if:
He / She does not put in at least 40% of attendance in Semester-I.
Or
3
He / She puts in at least 40% of attendance in Semester – I, but failed to register for 1st Semester
Examinations
Or
He /She fails to fulfill all the requirements for the award of the degree as specified, within 4
academic years from the time of admission in case of full time 2 year MBA program and 6 years in
case of part time MBA (evening) 3 year program.

5. Project Work:
The students should undertake the Project internship during the summer vacation (For 6 weeks of
duration) intervening between II & III Semesters of MBA Day Programme. Project Report Work
should be carried out in the Final Year of MBA Programme i.e., III & IV Semesters for Day
Programme and V & VI Semesters in case of Part-time Evening Programme.
The students are required to do project work in any area of Management under the active guidance
of Internal Faculty Member assigned to the student.
The Project work usually consists of selecting a Topic / Problem / Theme in any area of
management, gather relevant data, analyze and interpret the same in a systematic and scientific
manner.
The Project Work should be undertaken under the supervision of the Faculty Member assigned for
the purpose. The Project Report should be submitted to the University 30 days (one month) before
commencement of Final Semester Examinations.

6. Award of Grades For Project Report and Viva Voce:
Project Report and Viva Voce will be evaluated and awarded grades as per the following
percentages of Marks obtained.
Grade A - 70% and above Marks
Grade B - 60% and above but below 70% Marks.
Grade C - 50% and above but below 60% Marks.
Grade D - 40% and above but below 50% Marks.
Grade E (Fail) - Below 40% Marks (Fail)

7. Instructional Work Load For Theory, Practical Courses and ‘Mentoring & Project
Work’:
Each of the Theory Courses of the MBA Programme shall have instructional workload of 5 periods of
60 Minutes duration per week in addition to mentoring and project work. The Instructional
workload for each of the Practical and Lab Courses shall be 2 Periods of 60 Minutes duration per
week.

8. Evaluation System:
1. All courses of MBA Program will carry a Maximum of 100 Marks each.
2. Duration of the university examination for all the courses is three hours each.
3. All the courses will have 80% marks for university examination and 20% marks for
internal examination.
4
4. In case of courses where practical/lab component is involved, of the total 100 marks,
60% marks are for university examination, 20% marks are for internal evaluation and
20% marks are for practical/lab examination.
5. The Guidelines, Rules and Regulations framed by the University in this regard will be
applicable to the MBA (Day and Evening) Programme.

9. Conduct Of Examinations:
At the end of Odd numbered semesters viz., I, III and V, examinations for these Semesters and IV
(Day) and VI (Evening) will be conducted. The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.
At the end of even numbered semester’s viz., II, IV and VI terms, examinations will be conducted
for all Semesters i.e., (I to VI Semesters). The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.

10.Rule For Offering Electives:
The Minimum number of Students required for offering an Elective / Specialization shall be 20% of
students on rolls of the college for Final Year subject to a Minimum of 10 students.

11.Award Of Degree And Division:
Candidates will be awarded MBA Degree on successful completion of all Theory Courses, Practical
Courses, Viva Voce and Project Report. The Division / Class will be awarded based on the following
percentage of marks obtained by the candidate.
1st Division with Distinction - 70% and above of aggregate marks.
1st Division - 60% and above but below 70% of aggregate marks.
2nd Division - 50% and above but below 60% of aggregate marks.
Pass Division - 40% and above but below 50% of aggregate marks.
Candidates who have passed all the examinations in the first attempt along with the batch in which
they were admitted are eligible for getting Distinction Rank Certificates / Gold Medals / Prizes.

12.Readmission For Pursuing Additional Elective Courses:
A student can be given readmission for pursuing additional electives after completion of MBA
programme subject to payment of requisite fee prescribed by the college / Department. Such
candidates have to satisfy all the rules including attendance rule in vogue on par with regular
students.
a. The additional elective must be pursued in the same college in which the student studied
and completed the MBA Programme.
b. The admission must be done within four weeks of the commencement of the III / V
Semester.

13. Total number of credits to be completed to be eligible for the award of MBA
degree:
(a) Total number of credits at the end of fourth semester (MBA-Day) = 28 + 28 + 24 + 32 = 112
(b) Total number of credits at the end of sixth semester (MBA-Eve) = 20+20+16+16+16+24 = 112

14.Electives (Major and Minor):
MBA Programme offers Electives (Specialization) as Major and Minor. For example, a
student wants to Major in Finance and Minor in Marketing. In such case, student needs
to study the Major subjects of Finance elective (Investment Management (3rd Semester),
Financial Risk Management (4th Semester) and one subject each from the minor of 3rd and
4th semesters of both Finance and Marketing respectively. The similar rule is
applicable for MBA (Eve) programme in 5th and 6th semesters respectively.
15.Awarding Cumulative Grade Point Average (CGPA):
Following is the criteria to award CGPA:
a. CGPA ranges from 0 to 10 point grade
b. Grade point Table

Grade Point Division to be awarded
0.00 to 3.99 Fail division
4.00 to 4.99 Pass Division
5.00 to 5.99 Second Division
6.00 to 6.99 First Division
7.00 to 10.00 First with Distinction

Note: First with distinction will be awarded only when candidate completes the course within the
stipulated period (2 years in case of day programme and 3 years in the case of (Evening)) and
single attempt without any backlog and improvement.

16. Example of calculating CGPA:
The following example may be considered for calculating CGPA.
Example-1: Assume that student has secured 1900 out of 2600. Then the CGPA of the student will
be % (1900/2600) = 73.07% (or) 7.3 CGPA, which falls under First Division with distinction.
Example-2: Assume that student has secured 1700 out of 2600. Then the CGPA of the student will
be % (1700/ 2600) = 65.38% (or) 6.5 CGPA, Which falls under First Division.
Example-3: Assume that student has secured 1500 out of 2600. Then the CGPA of the student will
be % (1500/ 2600) = 57.69% (or) 5.7 CGPA, Which falls under Second Division.
Example-4: Assume that student has secured 1200 out of 2600. Then the CGPA of the student will
be % (1200/ 2600) = 46.15% (or) 4.6 CGPA, Which falls under Pass Division.
Example-5: Assume that student has secured 900 out of 2600. Then the CGPA of the student will
be % (900/ 2600) = 34.61% (or) 3.4 CGPA, Which falls under Fail Division.

Important Note: It is important to be noted while awarding CGPA that rounding option should not
be exercised. For instance, a student has secured 1817. Then the percentage of marks will be %
(1817/2600) = 69.88% and CGPA will be 6.9, which falls under first class. It should be noted that
69.88 should not be rounded to 70.00% and the CGPA should not be 7.0.

17.Choice Based Credit System (CBCS):
As per the University norms student needs to study one subject each in the third and fourth
semesters outside the MBA department. However, the CBCS is not applicable for MBA (Eve)
programme and private affiliated colleges.

18.General Clause:
It may be noted that beside the above specified rules and regulations all the other rules and
regulations in force and applicable to semester system in Post-Graduate courses in Osmania
University will be applicable as amended from time to time by the University. The students shall
abide by all such Rules and Regulations.

Department of Business Management (Faculty of Management)
Osmania University, Hyderabad-7
MBA (Day) Semester-wise structure of the syllabus
1st Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits

1.1 Management and Organizational Behaviour 5 20+80 4
1.2 Managerial Economics 5 20+80 4
1.3 Financial Accounting and Analysis 5 20+80 4
1.4 Marketing Management 5 20+80 4
1.5 Statistics for Management 5 20+80 4
1.6 Business Law and Environment 5 20+80 4
1.7 1.7.1. IT Applications for Business 5 20+60 4
1.7.1.1: Information Technology – Lab 2 20 –

Note – 1: Maximum total number of marks = 700
2: The total number of credits at the end of the first semester = 28
2nd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of

Credits
2.1 Human Resource Management 5 20+80 4
2.2 Business Process Reengineering 5 20+80 4
2.3 Financial Management 5 20+80 4
2.4 Research for Marketing Decisions 5 20+80 4
2.5 Operations Research 5 20+80 4
2.6 Operations Management 5 20+80 4
2.7 Decision Support Systems 5 20+80 4

Note – 1: Maximum total number of marks at the end of second semester= 700+700 = 1400
2: The total number of credits at the end of the second semester = 28+28 = 56

3rd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

3.1 Total Quality Management 5 20+80 4
3.2 International Business 5 20+80 4
3.3 Managerial Communication * (CBCS) 5 20+80 4
3.4

Finance (Students are required to select any
one subject from Minor in addition to Major)
3.4.1 Investment Management (Major) 5 20+80 4
3.4.2 Strategic Management Accounting
(Minor)
5 20+80 4
3.4.3 International Finance (Minor) 5 20+80 4
3.5

Human Resource Management (Students
are required to select any one subject from
Minor in addition to Major)
3.5.1 Compensation Management (Major) 5 20+80 4
3.5.2 Organizational Development (Minor) 5 20+80 4
3.5.3 Leadership and Change Management
(Minor)
5 20+80 4
3.6

Marketing (Students are required to select
any one subject from Minor in addition to Major)
3.6.1 Product and Brand Management
(Major)
5 20+80 4
3.6.2. Promotion and Distribution
Management (Minor)
5 20+80 4
3.6.3 Marketing Engineering (Minor) 5 20+80 4
3.7 Systems (Minor)
3.7.1. Relational Database Management
Systems (RDBMS)
5 20+60 4
3.7.1.1: RDBMS – Lab(Oracle) 2 20 –

Note – 1: Maximum total number of marks at the end of 3rd semester: 700+700+600=2000
2: The total number of credits at the end of the third semester = 28+28+24=80
3: *CBCS applicable to only MBA Day Programme of UCC&BM only.

4th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

4.1 Strategic Management 5 20+80 4
4.2 Supply Chain Management 5 20+80 4
4.3 Entrepreneurial Development (CBCS) 5 20+80 4
4.4

Finance (Students are required to select any
one subject from Minor in addition to Major)
4.4.1 Financial Risk Management (Major) 5 20+80 4
4.4.2 Banking and Insurance (Minor) 5 20+80 4
4.4.3 Financial Services and Systems
(Minor)
5 20+80 4
4.5

Human Resource Management (Students
are required to select any one subject from
Minor in addition to Major)
4.5.1 Performance Management (Major) 5 20+80 4
4.5.2 Labour Laws and Employee
Relations (Minor)
5 20+80 4
4.5.3 Talent and Knowledge
Management (Minor)
5 20+80 4
4.6

Marketing (Students are required to select
any one subject from Minor in addition to Major)
4.6.1 Consumer Behaviour (Major) 5 20+80 4
4.6.2 Services and Global Marketing (Minor) 5 20+80 4
4.6.3 Customer Relationship Management
(Minor)
5 20+80 4
4.7 Systems (Minor)
4.7.1. E – Business 5 20+80 4
4.8 Mentor & Project work 5 100 4
4.9 Viva – Voce (Comprehensive) 100 4

Note:
1. Maximum total number of marks at the end of 4th semester = 700+700+600+600 = 2600
2. The total number of credits at the end of the fourth semester = 28+28+24+32 = 112
3. The maximum pass mark for each subject shall be 40. However, student needs to secure a
minimum of 40% marks in the University Examination.
IA: Internal Assessment UE: University Examination

Department of Business Management (Faculty of Management)
Osmania University, Hyderabad-7
MBA (Evening) Semester-wise structure of the syllabus
1st Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits

1.1 Management and Organizational
Behaviour
5 20+80 4
1.2 Managerial Economics 5 20+80 4
1.3 Financial Accounting and Analysis 5 20+80 4
1.4 Marketing Management 5 20+80 4
1.5 Statistics for Management 5 20+80 4

Note – 1: Maximum total number of marks = 500
2: The total number of credits at the end of the 1st semester = 20

2nd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

2.1 Human Resource Management 5 20+80 4
2.2 Business Process Reengineering 5 20+80 4
2.3 Financial Management 5 20+80 4
2.4 Research for Marketing Decisions 5 20+80 4
2.5 Operations Research 5 20+80 4
Note – 1: Maximum total number of marks at the end of 2nd semester= 500 + 500 = 1000
2: The total number of credits at the end of the 2nd semester = 20 + 20 = 40

3rd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits

3.1 Business Law and Environment 5 20+80 4
3.2 3.2.1 IT Applications for Business 5 20+60 4
3.2.1.1: Information Technology – Lab 2 20 --
3.3 Total Quality Management 5 20+80 4
3.4 International Business 5 20+80 4

Note – 1: Maximum total number of marks at the end of 3rd semester = 500+500+400=1400
2: The total number of credits at the end of the 3rd semester = 20 + 20 +16 =36

4th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

4.1 Operations Management 5 20+80 4
4.2 Decision Support Systems 5 20+80 4
4.3 Supply Chain Management 5 20+80 4
4.4 Entrepreneurial Development 5 20+80 4
Note– 1: Maximum total number of marks at the end of 4th semester = 500+500+400+400=1800
2: The total number of credits at the end of the 4th semester = 20+20+16+16 = 52

5th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
5.1 Managerial Communication 5 20+80 4
5.2

Finance (Students are required to select
any one subject from Minor in addition to
Major)
5.2.1 Investment Management (Major) 5 20+80 4
5.2.2 Strategic Management Accounting
(Minor)
5 20+80 4
5.2.3 International Finance (Minor) 5 20+80 4
5.3

Human Resource Management
(Students are required to select any one
subject from Minor in addition to Major)
5.3.1 Compensation Management (Major) 5 20+80 4
5.3.2 Organizational Development (Minor) 5 20+80 4
5.3.3 Leadership and Change
Management (Minor)
5 20+80 4
5.4

Marketing (Students are required to
select any one subject from Minor in
addition to Major)
5.4.1 Product and Brand Management
(Major)
5 20+80 4
5.4.2 Promotion and Distribution
Management (Minor)
5 20+80 4
5.4.3 Marketing Engineering (Minor) 5 20+80 4
5.5 Systems (Minor)
5.5.1 Relational Database Management
Systems (RDBMS)
5 20+60 4
5.5.1.1: RDBMS – Lab(Oracle) 2 20 –

Note–1: Maximum total number of marks at the end of 5th semester = 500+500+400+400+400 = 2200
2: The total number of credits at the end of the 5th semester = 20+20+16+16+16 = 88

6th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

6.1 Strategic Management 5 20+80 4
6.2
Finance (Students are required to select
any one subject from Minor in addition to
Major)
6.2.1 Financial Risk Management (Major) 5 20+80 4
6.2.2 Banking and Insurance (Minor) 5 20+80 4
6.2.3 Financial Services and Systems
(Minor)
5 20+80 4
6.3

Human Resource Management
(Students are required to select any one
subject from Minor in addition to Major)
6.3.1 Performance Management (Major) 5 20+80 4
6.3.2 Labour Laws and Employee
Relations (Minor)
5 20+80 4
6.3.3 Talent and Knowledge Management
(Minor)
5 20+80 4
6.4

Marketing (Students are required to
select any one subject from Minor in
addition to Major)
6.4.1 Consumer Behaviour (Major) 5 20+80 4
6.4.2 Services and Global Marketing
(Minor)
5 20+80 4
6.4.3 Customer Relationship Management
(Minor)
5 20+80 4

6.5 Systems (Minor)
6.5.1 E – Business 5 20+80 4
6.6 Mentor & Project work 5 100 4
6.7 Viva – Voce (Comprehensive) 100 4

Note:
1. Maximum total number of marks at the end of 6th semester = 500+500+400+400+400+400=2600
2. The total number of credits at the end of the 6th semester = 20+20+16+16+16+24= 112
3. The maximum pass mark for each subject shall be 40. However, student needs to secure a
minimum of 40% marks in the University Examination.
IA: Internal Assessment UE: University Examination

1.1: Management and Organizational Behavior
Unit – I:
Managers and Management – Meaning – Role of managers – Processes of management – Historical
roots of contemporary management practices.

Unit – II:
Organizational behavior – Nature and levels of organizational behavior – Individuals in organization
–individual differences – Personality and ability – The Big 5 Model of personality – organizationally
relevant personality traits. The nature of perception – characteristics of the perceiver, target and
situation – perceptual problems.

Unit – III:
Foundations of planning – Types of plans–Approaches to planning – Planning in dynamic
environment. Organizational designs and structures – traditional and contemporary organizational
designs. Organizational culture and ethical behavior – factors shaping organizational culture–
creating an ethical culture.

Unit – IV:
Motivation–early and contemporary theories of motivation. Leadership – early and contemporary
approaches to leadership. Groups and group development – turning groups into effective teams.
Managing change – process, types and challenges.

Unit – V:
Power, Politics, Conflict and Negotiations–Sources of individual, functional and divisional Power.
Organizational politics. Conflict – causes and consequences – Pondy’s model of organizational
conflict–conflict resolution strategies. Communicating effectively in organizations – communication
process–barriers to communication–overcoming barriers to communication–persuasive
communication–communication in crisis situations.

Suggested Books:
1. Jennifer George and Gareth Jones “Understanding and Managing Organizational Behavior”,
Published by Pearson Education Inc.
2. Jon L Pierce and Donald G. Gardner, “Management and Organizational behavior”, Cengage
Learning India (P) Limited.
3. Richard Pettinger, “Organizational Behaviour”, 2010 Routledge.
4. Dipak Kumar Bhattacharya, “Organizational Behavior, Concepts and Applications”, Oxford
5. K. Aswathappa, “Organizational behavior”, Himalaya Publishing House.
6. R. Satya Raju and A. Parthasarathy, “Management”, 2009, PHI Learning (P) Limited.
7. John Schermerhorn, Jr., James G. Hunt and Richard N. Osborn, “Organizational Behaviour”,
10t edition, Wiley India Edition.
8. Karminder Ghuman and K. Aswathappa, “Management”, Tata McGraw Hill. New Delhi.
9. Arun Kumar and N. Meenakshi, “Organizational Behavior, A modern approach”, Vikas
10. VSP Rao, “Organizational Behavior”, 2009, Excel, New Delhi.
11. Jai B.P. Sinha, “Culture and Organizational Behavior”, 2008, Sage Publications.
12. Stephen P. Robbins, Jennifer George and Gareth Jones, “Management and Organizational
Behaviour”, Pearson Education Inc.
13. Dr. S. S. Khanka, “Organizational behavior”, S. Chand.
14. Sarma VS Veluri, “Organizational Behaviour”, Jaico Publishing House.
15. RS Dwivedi, “Human Relations and Organizational behavior”, Macmillan.
16. BPP, “Organization and Behavior”, Viva Books.

1.2: Managerial Economics
Unit – I: Nature & Scope of Managerial Economics:
Fundamental Economics Concepts: Opportunity Cost, Discounting principle, Time perspective,
Incremental reasoning, Equi-marginal concept. Marginal concept in economics. Economics of
information: Risk, Uncertainty, Asymmetry of information, Adverse Selection, Market Signaling.
The theory of firm; Econometric Models & Economic optimization.

Unit – II: Demand & Supply Analysis:
Basis for demand and supply. Market demand and supply functions and curves. Market equilibrium.
Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility.
Maximization of consumer utility by the technique of indifference curves and budget lines. Corner
solution and consumer surplus. International convergence of tastes.
Demand Sensitivity Analysis: Price, Income & cross elasticity’s of demand. Managerial applications
of elasticity are of demand.

Unit – III: Production and Cost Analysis:
Production Function; Laws of diminishing returns to a factor. Returns to scale. Optimal combination
of input factors. Optimization of two inputs and single output through graphic method. Expansion
path and ridge lines. Productivity Measurement Output elasticity. Economies & Diseconomies of
scale. Economies of scope. Learning curve. Estimation of production function: Cobb Douglas and
CES Production functions. Cost analysis: Economic & Accounting Costs. Role of time in costanalysis.
Minimum of Efficient scale Firm size & plant size. Cost-volume Profit Analysis.

Unit – IV: Market Structure and Modern Pricing Practices:
Price determination under perfect competition. Monopoly, oligopoly & Monopolistic competition.
Game theory & competitive strategy. Game theory basics, dominant strategy, Nash equilibrium,
prisoners dilemma. Infinity repeated games & finitely repated games. Competitive, pricing and non
pricing strategies. Sophisticated market pricing: pricing discrimination–using coupons & rebates for
price discrimination. Peak load pricing and two-part tariffs. Bundling & Intrafirm pricing Mechanics
of bundling. Bundling as a pre-entry strategy. Transfer pricing: A perfectly competitive market for
upstream product. The global use of transfer pricing.

Unit – V: Macro economics & Business:
Nature, concept & Measurement of National Income. Classical and Keynesian approaches, Inflation:
Types, causes and measurement of inflation. Philips curve, stagflation. Trade cycles causes and
policies to counter trade cycles.

Suggested Books:
1. Allen, Wegelt, Doherty & Mansfield, “Managerial Economics - Theory, Application & Cases”, 2010, 7th Ed.
Viva-Norton Student Ed.
2. Mark Hirschey, Log “Managerial Economics – An Integrative Approach”, Cengage Learning.
3. Dominik Salvatore, “Managerial Economics”, 2008, 6th Ed. Oxford University Press.
4. Geethika, Piyoli Ghosh, and P.R. Chaudhary “Managerial Economics”, 2008, Tata McGraw Hills, New Delhi.
5. Robert Wasahik “Managerial Economics: A Strategic Approach”, 2010, 2nd Ed. Routledge Publications.
6. D.M. Mithani, “Managerial Economics” 2008, Himalayan Publishing House.
7. D. N. Dwivedi, “Managerial Economics”, 7th Ed Vikas Publishing.
8. Trunett & Trunett, “Managerial Economics”, 2009, 8th Ed Weiley India.
9. Samuelson & Nordhaus, “Economics” 2010, 19th Ed., Tata McGraw Hills.
10. Atmanand, “Managerial Economics”, 2009, Excel Publishing.
11. Sumitra Paul, “Managerial Economics”, 2008, Macmillan.
12. Jospeh G. Nellis & David Parter “Principles of Business Economics”, 2009, 2nd Ed. Pearson Ed.,

1.3: Financial Accounting and Analysis
Unit – I:
Meaning & Definition of financial accounting–Scope of accounting science–Accounting as a
business information system; Accounting concepts and conventions, their implications on
accounting system; Double entry system–recording business transactions–Classification of
accounts–accounting process–Accounting cycle–Primary entry (Journal proper)–Ledger posting
preparation of trial balance, suspense account; Accounting equation–Static and Dynamic view .

Unit – II:
Preparation and presentation of financial statements–Distinction between capital and revenue
expenditure–Measurement of business Income, profit and loss account–Preparation of balance
sheet; provisions of the Indian companies Act. regarding preparation and presentation of financial
statements.
Depreciation concept–Methods of depreciation–their impact on measurement of business income–
Accounting standard 6–Inventory valuation methods–AS2; Tax planning–Tax avoidance–Tax
evasion.

Unit – III:
Financial Statement Analysis–Ratio analysis–Rationale and utility of ratio analysis–Classification of
ratios–Calculation and interpretation of ratios–Liquidity ratios–Activity / turn over ratios–
Profitability ratios–leverage and structural ratios–Diagnostic and predictive power of ratios;
common size statement analysis.

Unit – IV:
Funds flow analysis–Concept of funds flow–Statement of changes in working capital–Funds from
business operations–Statement of sources and uses of funds–Advantages of funds flow analysis–
Cash flow statement–Accounting standard 3 (AS3).

Unit – V:
Accounting standards–their rationale and growing importance in global accounting environment,–
IAS-IFRS-US GAAP; Human resource accounting concept and importance – Valuation of human
resources – Economic value approach, non monetary valuation methods – Human resource group
value; Balanced score card – Methodology of BSC.

Suggested Books:
1. Earl K. Stice and James. D. Stice, “Financial Accounting – Reporting and Analysis”, 2009, 7th
Ed. south western, Cengage Learning.
2. Carl S. Warren, James. M. Reeve, Jonathan. E. Duchac, “Financial Accounting, Concepts,
Methods and Applications”, 2009, Cengage Learning
3. Alic C Lee, John C Lee, “Financial Analysis, Planning & Forecasting”, 2009, 2nd Ed. Cambridge.
4. Grewal T.S., “Introduction to Accounting”, 2009, S. Chand Publishers.
5. N. Ramachandran, Ramkumar Kakani, “Financial Accounting for Management”, 2009, 2nd Ed.
Tata McGraw Hill Publishing Pvt. Ltd.,
6. Dr. Jawaharlal, “Accounting for Management”, 2010, 5th Ed. Himalaya Publishing House
7. Paresh Shah, “Basic Financial Accounting for Management”, 2009 5th Ed. Oxford University
Press.
8. Ambarish Gupta, “Financial Accounting for Management”, 2009, An Analytical Perspective, 3rd
Ed., Pearson Education.
9. Sudhindra Bhat, “Management Accounting”, 2009, 1st Ed, Excel Books.
10. Ashish K. Bhattacharyya, “Essentials of Financial Accounting”, 2009, 5th Ed. PHI Learnings.

1.4: Marketing Management
Unit – I: Basics:
Marketing, Market, Marketing Management. Tasks, Philosophies, Marketing Mix-expanded
Marketing Mix, Marketing Program and Marketing Strategy, Managing marketing effort, Global
marketing, Marketing Environment - Company's Micro and Macro Environment - Interface other
functional areas

Unit – II: Market Segmentation:
Levels and Bases for Segmentation, Segmenting Consumer Markets, Business Markets,
International Markets, Market Targeting - Evaluating Market Segments, Selecting Market Segments
– Differentiation, Product Positioning, Positioning Strategies, Demand Measurement and Sales
Forecasting Methods, Estimating Current and Future Demand. Competitive strategies.

Unit – III: Marketing Programme:
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New
Product development, Product Life Cycle, Pricing, Strategies, Distribution Channels, Channel
Management Decisions, Promotion Mix - Advertising, Sales Promotion. Public Relations, Personal
Selling. Online Marketing-

Unit – IV: Consumer Markets:
Model of Consumer Behavior, Seven Os Structure, Factors Affecting Consumer Behavior. Stages in
the Adoption Process, Industrial Markets - Characteristics, Industrial Buyer Behavior, Services
Markets-Characteristics, and Strategies.

Unit – V: Marketing Organization and Control:
Types of Marketing Organization Structures and Factors affecting Global marketing Organization,
Marketing Organization Annual plan Control, Efficiency Control. Profitability Control and Strategic
Control. Marketing Audit.

Suggested Books:
1. Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, “Principles of Marketing”, 2010,
13th Ed, Pearson Education Prentice Hall of Indi.
2. Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1st Ed. Oxford University
Press.
3. Roger j. best, “Market- Based Management”, 2009, 1st Ed. PHI Learning Pvt. Ltd.
4. Kurtz & Boone, “Principles of Marketing”, 2010, 12th Ed. Cengage Publications.
5. Tapan k panda, “Marketing Management”. 2010, 1st Ed. Excel books.
6. Ramaswamy V.S. Namakumari S, “Marketing Management”, 2009, The Global perspective-
Indian Context Macmillan India Ltd.
7. Rajan Saxena, “Marketing Management”, 2009, 4th Ed. Tata McGraw Hill.

1.5: Statistics for Management
Unit – I:
i. Introduction to Statistics-Overview, origin and development and Managerial Applications of
statistics, Measures of Central Tendency, Dispersion, Skewnes and Kurtosis.
ii. Introduction to Probability-Concepts and Definitions of Probability–Classical, Relative frequency,
subjective and axiomatic. Addition and multiplication theorems, Statistical independence,
Marginal, Conditional and joint Probabilities.
iii. Baye’s theorem and its applications.

Unit – II:
i. Probability Distribution-Random Variable (RV), Expectation and Variance of a RV. Probability
distribution function, properties, Continuous and Discrete Probability distribution functions.
ii. Discrete Probability distributions: Binomial Distribution, Properties and applications; Poisson
distribution, Properties and applications.
iii. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution,-
Properties, applications and importance of Normal Distribution.

Unit – III:
i. Sampling Theory-The basics of sampling-Sampling procedures-Random and Non-Random
methods-Sample size determination-Sampling distribution, Standard Error, Central Limit
Theorem.
ii. Hypothesis Testing-Statistical Estimation, Point and Interval Estimation, Properties of a good
estimator, confidential interval.
iii. Large Sample tests-Test for one and two proportions, Test for one and two means, Test for two
S.D.’s.

Unit – IV:
i. Small Sample Tests- t-Distribution-properties and applications, testing for one and two means,
paired t-test.
ii. Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction).
iii. Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit, Test
for Independence of Attributes.

Unit – V:
i. Correlation Analysis-Scatter diagram, Positive and Negative correlation, limits for coefficient of
correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of
multiple and partial Correlation.
ii. Regression Analysis-Concept, least square fit of a linear regression, two lines of regression,
properties of regression coefficients.
iii. Time Series Analysis-Components, Models of Time Series–Additive, Multiplicative and Mixed
models; Trend analysis-Free hand curve, Semi averages, moving averages, Least Square
methods.

Suggested Books:
1. Levin R.I., Rubin S. David, “Statistics for Management”, 2000, 7th Ed. Pearson.
2. Gupta S.C, “Fundamentals of Statistics”, 2010, 6th Ed. HPH.
3. Keller, G, “Statistics for Management”, 2009, 1st Ed, Cengage Learning.
4. Amir D. Aczel and Jayavel Sounderpandian, “Complete Business Statistics”, TMH,
5. John C Lee, “Business and Financial Statistics Using MS-Excel”, First edition, 2009, Cambridge.
6. J. K Sharma, “Business Statistics”, 2010, 2nd Ed. Pearson.
7. Arora PN & others, “Complete Statistical Methods”, 2010, 3rd Ed. S. Chand.
8. Beri, GC, “Business Statistics”, 2010, 3rd Ed. TMH.
9. Black Ken, “Business Statistics for Contemporary Decision Making”, 2006, 4th Ed. Wiley.
10. Levine, David M and others, “Statistics for Managers using MS. Excel”, 2009, 5th Ed. PHI.
11. Davis, G & Pecar, B, “Business Statistics using Excel”, 2010, Oxford.
12. Kanji K. Gopal, 2006, “100 Statistical Tests”, Sage Publications.
13. Haoda, R.P., Statistics for Business & Economics”, 2010, 4th Ed. Macmillan.
14. Apte. D.P. “Statistical Tools for Managers – Using MS Excel”, 2009, 1st Ed. Excel Books.

Rest of the syllabus is attached in below file which is free of cost

Address:
Osmania University
Osmania University Main Rd, हैदराबाद,
Andhra Pradesh 500007 ‎
040 2709 8043 ‎

Map:

Attached Files
File Type: pdf OU MBA I Sem Syllabus.pdf (169.8 KB, 0 views)
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