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Old June 22nd, 2013, 12:55 PM
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Default 1st Year Mba Syllabus Osmania University

Can you please provide me syllabus of MBA 1st year Osmania University?
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Old June 22nd, 2013, 05:38 PM
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Default Re: 1st Year Mba Syllabus Osmania University

As you have asked for the 1st year MBA syllabus of Osmania Univrsity. Here I am providing you the syllabus here.

I Semester
Management and Organizational Behaviour
Managerial Economics
Financial Accounting and Analysis
Marketing Management
Statistics for Management
Business Law and Environment
1.7.1. IT Applications for Business
1.7.1.1: Information Technology – Lab

II Semester

Human Resource Management
Business Process Reengineering
Financial Management
Research for Marketing Decisions
Operations Research
Operations Management
Decision Support Systems

For detailed information of syllabus please download the pdf file in attachment.

Contact:
Shivam Road,
Prashanti Nagar, Nallakunta,
Hyderabad, Andhra Pradesh 500007
Ph: 040 2709 8043

Map location:
Attached Files
File Type: pdf Syllabus MBA Osmania University.pdf (165.9 KB, 50 views)
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  #3  
Old February 17th, 2014, 12:38 PM
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Default Re: 1st Year Mba Syllabus Osmania University

As you want to get the syllabus of MBA 1st Year of Osmania University, so here I am providing the following syllabus:

MBA Syllabus Osmania University

1st Semester
Management and Organizational Behaviour
Managerial Economics
Financial Accounting and Analysis
Marketing Management
Statistics for Management
Business Law and Environment
1.7.1. IT Applications for Business
1.7.1.1: Information Technology – Lab

2nd Semester
Human Resource Management
Business Process Reengineering
Financial Management
Research for Marketing Decisions
Operations Research
Operations Management
Decision Support Systems

1.1: Management and Organizational Behavior
Unit – I:
Managers and Management – Meaning – Role of managers – Processes of management – Historical roots of contemporary management practices.

Unit – II:
Organizational behavior – Nature and levels of organizational behavior – Individuals in organization –individual differences – Personality and ability – The Big 5 Model of personality – organizationally relevant personality traits. The nature of perception – characteristics of the perceiver, target and situation – perceptual problems.

Unit – III:
Foundations of planning – Types of plans–Approaches to planning – Planning in dynamic
environment. Organizational designs and structures – traditional and contemporary organizational designs. Organizational culture and ethical behavior – factors shaping organizational culture– creating an ethical culture.

Unit – IV:
Motivation–early and contemporary theories of motivation. Leadership – early and contemporary approaches to leadership. Groups and group development – turning groups into effective teams. Managing change – process, types and challenges.

Unit – V:
Power, Politics, Conflict and Negotiations–Sources of individual, functional and divisional Power. Organizational politics. Conflict – causes and consequences – Pondy’s model of organizational conflict–conflict resolution strategies. Communicating effectively in organizations – communication process–barriers to communication–overcoming barriers to communication–persuasive communication–communication in crisis situations.

MBA Syllabus Osmania University

4.1 I Semester to II Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should be registered for the University exam for the I semester.

4.2 II Semester to III Semester
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and should have passed at least 50% of Theory courses of I & II Semesters put together. (Viva
Voce and Lab courses not considered for this purpose)

4.3 III Semester to IV Semester:
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the case of medical exemption) for both day and evening programs
and having registered for the University Examination.

4.4 IV Semester to V Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the Term (65% in the cases of medical exemption) and should have passed at least
50% of Theory courses of I, II, III & IV Semesters put together. (Viva Voce and Lab courses not
considered for the purpose)

4.5 V Semester to VI Semester: (Applicable for MBA Evening Programme only)
A student should put in a minimum of 75% of attendance in aggregate in all the courses put
together of the term (65% in the cases of medical exemption) and having registered for the
University Examination.

Cancellation of Admission
The admission of a candidate admitted to the MBA Course stands cancelled if:
He / She does not put in at least 40% of attendance in Semester-I.
Or
3
He / She puts in at least 40% of attendance in Semester – I, but failed to register for 1st Semester
Examinations
Or
He /She fails to fulfill all the requirements for the award of the degree as specified, within 4
academic years from the time of admission in case of full time 2 year MBA program and 6 years in
case of part time MBA (evening) 3 year program.

5. Project Work:
The students should undertake the Project internship during the summer vacation (For 6 weeks of
duration) intervening between II & III Semesters of MBA Day Programme. Project Report Work
should be carried out in the Final Year of MBA Programme i.e., III & IV Semesters for Day
Programme and V & VI Semesters in case of Part-time Evening Programme.
The students are required to do project work in any area of Management under the active guidance
of Internal Faculty Member assigned to the student.
The Project work usually consists of selecting a Topic / Problem / Theme in any area of
management, gather relevant data, analyze and interpret the same in a systematic and scientific
manner.
The Project Work should be undertaken under the supervision of the Faculty Member assigned for
the purpose. The Project Report should be submitted to the University 30 days (one month) before
commencement of Final Semester Examinations.

6. Award of Grades For Project Report and Viva Voce:
Project Report and Viva Voce will be evaluated and awarded grades as per the following
percentages of Marks obtained.
Grade A - 70% and above Marks
Grade B - 60% and above but below 70% Marks.
Grade C - 50% and above but below 60% Marks.
Grade D - 40% and above but below 50% Marks.
Grade E (Fail) - Below 40% Marks (Fail)

7. Instructional Work Load For Theory, Practical Courses and ‘Mentoring & Project
Work’:
Each of the Theory Courses of the MBA Programme shall have instructional workload of 5 periods of
60 Minutes duration per week in addition to mentoring and project work. The Instructional
workload for each of the Practical and Lab Courses shall be 2 Periods of 60 Minutes duration per
week.

8. Evaluation System:
1. All courses of MBA Program will carry a Maximum of 100 Marks each.
2. Duration of the university examination for all the courses is three hours each.
3. All the courses will have 80% marks for university examination and 20% marks for
internal examination.
4
4. In case of courses where practical/lab component is involved, of the total 100 marks,
60% marks are for university examination, 20% marks are for internal evaluation and
20% marks are for practical/lab examination.
5. The Guidelines, Rules and Regulations framed by the University in this regard will be
applicable to the MBA (Day and Evening) Programme.

9. Conduct Of Examinations:
At the end of Odd numbered semesters viz., I, III and V, examinations for these Semesters and IV
(Day) and VI (Evening) will be conducted. The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.
At the end of even numbered semester’s viz., II, IV and VI terms, examinations will be conducted
for all Semesters i.e., (I to VI Semesters). The students appearing for regular, backlog and
improvement can get registered for the above examinations as per the norms of the University.

10.Rule For Offering Electives:
The Minimum number of Students required for offering an Elective / Specialization shall be 20% of
students on rolls of the college for Final Year subject to a Minimum of 10 students.

11.Award Of Degree And Division:
Candidates will be awarded MBA Degree on successful completion of all Theory Courses, Practical
Courses, Viva Voce and Project Report. The Division / Class will be awarded based on the following
percentage of marks obtained by the candidate.
1st Division with Distinction - 70% and above of aggregate marks.
1st Division - 60% and above but below 70% of aggregate marks.
2nd Division - 50% and above but below 60% of aggregate marks.
Pass Division - 40% and above but below 50% of aggregate marks.
Candidates who have passed all the examinations in the first attempt along with the batch in which
they were admitted are eligible for getting Distinction Rank Certificates / Gold Medals / Prizes.

12.Readmission For Pursuing Additional Elective Courses:
A student can be given readmission for pursuing additional electives after completion of MBA
programme subject to payment of requisite fee prescribed by the college / Department. Such
candidates have to satisfy all the rules including attendance rule in vogue on par with regular
students.
a. The additional elective must be pursued in the same college in which the student studied
and completed the MBA Programme.
b. The admission must be done within four weeks of the commencement of the III / V
Semester.

13. Total number of credits to be completed to be eligible for the award of MBA
degree:
(a) Total number of credits at the end of fourth semester (MBA-Day) = 28 + 28 + 24 + 32 = 112
(b) Total number of credits at the end of sixth semester (MBA-Eve) = 20+20+16+16+16+24 = 112

14.Electives (Major and Minor):
MBA Programme offers Electives (Specialization) as Major and Minor. For example, a
student wants to Major in Finance and Minor in Marketing. In such case, student needs
to study the Major subjects of Finance elective (Investment Management (3rd Semester),
Financial Risk Management (4th Semester) and one subject each from the minor of 3rd and
4th semesters of both Finance and Marketing respectively. The similar rule is
applicable for MBA (Eve) programme in 5th and 6th semesters respectively.
15.Awarding Cumulative Grade Point Average (CGPA):
Following is the criteria to award CGPA:
a. CGPA ranges from 0 to 10 point grade
b. Grade point Table

Grade Point Division to be awarded
0.00 to 3.99 Fail division
4.00 to 4.99 Pass Division
5.00 to 5.99 Second Division
6.00 to 6.99 First Division
7.00 to 10.00 First with Distinction

Note: First with distinction will be awarded only when candidate completes the course within the
stipulated period (2 years in case of day programme and 3 years in the case of (Evening)) and
single attempt without any backlog and improvement.

16. Example of calculating CGPA:
The following example may be considered for calculating CGPA.
Example-1: Assume that student has secured 1900 out of 2600. Then the CGPA of the student will
be % (1900/2600) = 73.07% (or) 7.3 CGPA, which falls under First Division with distinction.
Example-2: Assume that student has secured 1700 out of 2600. Then the CGPA of the student will
be % (1700/ 2600) = 65.38% (or) 6.5 CGPA, Which falls under First Division.
Example-3: Assume that student has secured 1500 out of 2600. Then the CGPA of the student will
be % (1500/ 2600) = 57.69% (or) 5.7 CGPA, Which falls under Second Division.
Example-4: Assume that student has secured 1200 out of 2600. Then the CGPA of the student will
be % (1200/ 2600) = 46.15% (or) 4.6 CGPA, Which falls under Pass Division.
Example-5: Assume that student has secured 900 out of 2600. Then the CGPA of the student will
be % (900/ 2600) = 34.61% (or) 3.4 CGPA, Which falls under Fail Division.

Important Note: It is important to be noted while awarding CGPA that rounding option should not
be exercised. For instance, a student has secured 1817. Then the percentage of marks will be %
(1817/2600) = 69.88% and CGPA will be 6.9, which falls under first class. It should be noted that
69.88 should not be rounded to 70.00% and the CGPA should not be 7.0.

17.Choice Based Credit System (CBCS):
As per the University norms student needs to study one subject each in the third and fourth
semesters outside the MBA department. However, the CBCS is not applicable for MBA (Eve)
programme and private affiliated colleges.

18.General Clause:
It may be noted that beside the above specified rules and regulations all the other rules and
regulations in force and applicable to semester system in Post-Graduate courses in Osmania
University will be applicable as amended from time to time by the University. The students shall
abide by all such Rules and Regulations.

Department of Business Management (Faculty of Management)
Osmania University, Hyderabad-7
MBA (Day) Semester-wise structure of the syllabus
1st Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits
1.1 Management and Organizational Behaviour 5 20+80 4
1.2 Managerial Economics 5 20+80 4
1.3 Financial Accounting and Analysis 5 20+80 4
1.4 Marketing Management 5 20+80 4
1.5 Statistics for Management 5 20+80 4
1.6 Business Law and Environment 5 20+80 4
1.7 1.7.1. IT Applications for Business 5 20+60 4
1.7.1.1: Information Technology – Lab 2 20 –

Note – 1: Maximum total number of marks = 700
2: The total number of credits at the end of the first semester = 28
2nd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits

2.1 Human Resource Management 5 20+80 4
2.2 Business Process Reengineering 5 20+80 4
2.3 Financial Management 5 20+80 4
2.4 Research for Marketing Decisions 5 20+80 4
2.5 Operations Research 5 20+80 4
2.6 Operations Management 5 20+80 4
2.7 Decision Support Systems 5 20+80 4
Note – 1: Maximum total number of marks at the end of second semester= 700+700 = 1400
2: The total number of credits at the end of the second semester = 28+28 = 56

3rd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
3.1 Total Quality Management 5 20+80 4
3.2 International Business 5 20+80 4
3.3 Managerial Communication * (CBCS) 5 20+80 4
3.4

Finance (Students are required to select any
one subject from Minor in addition to Major)
3.4.1 Investment Management (Major) 5 20+80 4
3.4.2 Strategic Management Accounting
(Minor)
5 20+80 4
3.4.3 International Finance (Minor) 5 20+80 4
3.5

Human Resource Management (Students
are required to select any one subject from
Minor in addition to Major)
3.5.1 Compensation Management (Major) 5 20+80 4
3.5.2 Organizational Development (Minor) 5 20+80 4
3.5.3 Leadership and Change Management
(Minor)
5 20+80 4
3.6

Marketing (Students are required to select
any one subject from Minor in addition to Major)
3.6.1 Product and Brand Management
(Major)
5 20+80 4
3.6.2. Promotion and Distribution
Management (Minor)
5 20+80 4
3.6.3 Marketing Engineering (Minor) 5 20+80 4
3.7 Systems (Minor)
3.7.1. Relational Database Management
Systems (RDBMS)
5 20+60 4
3.7.1.1: RDBMS – Lab(Oracle) 2 20 –

Note – 1: Maximum total number of marks at the end of 3rd semester: 700+700+600=2000
2: The total number of credits at the end of the third semester = 28+28+24=80
3: *CBCS applicable to only MBA Day Programme of UCC&BM only.

4th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
4.1 Strategic Management 5 20+80 4
4.2 Supply Chain Management 5 20+80 4
4.3 Entrepreneurial Development (CBCS) 5 20+80 4
4.4

Finance (Students are required to select any
one subject from Minor in addition to Major)
4.4.1 Financial Risk Management (Major) 5 20+80 4
4.4.2 Banking and Insurance (Minor) 5 20+80 4
4.4.3 Financial Services and Systems
(Minor)
5 20+80 4
4.5

Human Resource Management (Students
are required to select any one subject from
Minor in addition to Major)
4.5.1 Performance Management (Major) 5 20+80 4
4.5.2 Labour Laws and Employee
Relations (Minor)
5 20+80 4
4.5.3 Talent and Knowledge
Management (Minor)
5 20+80 4
4.6

Marketing (Students are required to select
any one subject from Minor in addition to Major)
4.6.1 Consumer Behaviour (Major) 5 20+80 4
4.6.2 Services and Global Marketing (Minor) 5 20+80 4
4.6.3 Customer Relationship Management
(Minor)
5 20+80 4
4.7 Systems (Minor)
4.7.1. E – Business 5 20+80 4
4.8 Mentor & Project work 5 100 4
4.9 Viva – Voce (Comprehensive) 100 4

Note:
1. Maximum total number of marks at the end of 4th semester = 700+700+600+600 = 2600
2. The total number of credits at the end of the fourth semester = 28+28+24+32 = 112
3. The maximum pass mark for each subject shall be 40. However, student needs to secure a
minimum of 40% marks in the University Examination.
IA: Internal Assessment UE: University Examination

Department of Business Management (Faculty of Management)
Osmania University, Hyderabad-7
MBA (Evening) Semester-wise structure of the syllabus
1st Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits
1.1 Management and Organizational
Behaviour
5 20+80 4
1.2 Managerial Economics 5 20+80 4
1.3 Financial Accounting and Analysis 5 20+80 4
1.4 Marketing Management 5 20+80 4
1.5 Statistics for Management 5 20+80 4
Note – 1: Maximum total number of marks = 500
2: The total number of credits at the end of the 1st semester = 20
2nd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
2.1 Human Resource Management 5 20+80 4
2.2 Business Process Reengineering 5 20+80 4
2.3 Financial Management 5 20+80 4
2.4 Research for Marketing Decisions 5 20+80 4
2.5 Operations Research 5 20+80 4
Note – 1: Maximum total number of marks at the end of 2nd semester= 500 + 500 = 1000
2: The total number of credits at the end of the 2nd semester = 20 + 20 = 40

3rd Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Max.
Marks
(IA +
UE)
No. of
Credits
3.1 Business Law and Environment 5 20+80 4
3.2 3.2.1 IT Applications for Business 5 20+60 4
3.2.1.1: Information Technology – Lab 2 20 --
3.3 Total Quality Management 5 20+80 4
3.4 International Business 5 20+80 4
Note – 1: Maximum total number of marks at the end of 3rd semester = 500+500+400=1400
2: The total number of credits at the end of the 3rd semester = 20 + 20 +16 =36
4th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
4.1 Operations Management 5 20+80 4
4.2 Decision Support Systems 5 20+80 4
4.3 Supply Chain Management 5 20+80 4
4.4 Entrepreneurial Development 5 20+80 4
Note– 1: Maximum total number of marks at the end of 4th semester = 500+500+400+400=1800
2: The total number of credits at the end of the 4th semester = 20+20+16+16 = 52
11
5th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
5.1 Managerial Communication 5 20+80 4
5.2
Finance (Students are required to select
any one subject from Minor in addition to
Major)
5.2.1 Investment Management (Major) 5 20+80 4
5.2.2 Strategic Management Accounting
(Minor)
5 20+80 4
5.2.3 International Finance (Minor) 5 20+80 4
5.3

Human Resource Management
(Students are required to select any one
subject from Minor in addition to Major)
5.3.1 Compensation Management (Major) 5 20+80 4
5.3.2 Organizational Development (Minor) 5 20+80 4
5.3.3 Leadership and Change
Management (Minor)
5 20+80 4
5.4

Marketing (Students are required to
select any one subject from Minor in
addition to Major)
5.4.1 Product and Brand Management
(Major)
5 20+80 4
5.4.2 Promotion and Distribution
Management (Minor)
5 20+80 4
5.4.3 Marketing Engineering (Minor) 5 20+80 4
5.5 Systems (Minor)
5.5.1 Relational Database Management
Systems (RDBMS)
5 20+60 4
5.5.1.1: RDBMS – Lab(Oracle) 2 20 --
Note–1: Maximum total number of marks at the end of 5th semester = 500+500+400+400+400 = 2200
2: The total number of credits at the end of the 5th semester = 20+20+16+16+16 = 88
12
6th Semester
Subject
-Code
Subject Name No. of
teaching
hours
per week
Marks
(IA +
UE)
No. of
Credits
6.1 Strategic Management 5 20+80 4
6.2
Finance (Students are required to select
any one subject from Minor in addition to
Major)
6.2.1 Financial Risk Management (Major) 5 20+80 4
6.2.2 Banking and Insurance (Minor) 5 20+80 4
6.2.3 Financial Services and Systems
(Minor)
5 20+80 4
6.3

Human Resource Management
(Students are required to select any one
subject from Minor in addition to Major)
6.3.1 Performance Management (Major) 5 20+80 4
6.3.2 Labour Laws and Employee
Relations (Minor)
5 20+80 4
6.3.3 Talent and Knowledge Management
(Minor)
5 20+80 4
6.4

Marketing (Students are required to
select any one subject from Minor in
addition to Major)
6.4.1 Consumer Behaviour (Major) 5 20+80 4
6.4.2 Services and Global Marketing
(Minor)
5 20+80 4
6.4.3 Customer Relationship Management
(Minor)
5 20+80 4
6.5 Systems (Minor)
6.5.1 E – Business 5 20+80 4
6.6 Mentor & Project work 5 100 4
6.7 Viva – Voce (Comprehensive) 100 4

Note:
1. Maximum total number of marks at the end of 6th semester = 500+500+400+400+400+400=2600
2. The total number of credits at the end of the 6th semester = 20+20+16+16+16+24= 112
3. The maximum pass mark for each subject shall be 40. However, student needs to secure a
minimum of 40% marks in the University Examination.
IA: Internal Assessment UE: University Examination

1.1: Management and Organizational Behavior
Unit – I:
Managers and Management – Meaning – Role of managers – Processes of management – Historical
roots of contemporary management practices.

Unit – II:
Organizational behavior – Nature and levels of organizational behavior – Individuals in organization
–individual differences – Personality and ability – The Big 5 Model of personality – organizationally
relevant personality traits. The nature of perception – characteristics of the perceiver, target and
situation – perceptual problems.

Unit – III:
Foundations of planning – Types of plans–Approaches to planning – Planning in dynamic
environment. Organizational designs and structures – traditional and contemporary organizational
designs. Organizational culture and ethical behavior – factors shaping organizational culture–
creating an ethical culture.

Unit – IV:
Motivation–early and contemporary theories of motivation. Leadership – early and contemporary
approaches to leadership. Groups and group development – turning groups into effective teams.
Managing change – process, types and challenges.

Unit – V:
Power, Politics, Conflict and Negotiations–Sources of individual, functional and divisional Power.
Organizational politics. Conflict – causes and consequences – Pondy’s model of organizational
conflict–conflict resolution strategies. Communicating effectively in organizations – communication
process–barriers to communication–overcoming barriers to communication–persuasive
communication–communication in crisis situations.

Suggested Books:
1. Jennifer George and Gareth Jones “Understanding and Managing Organizational Behavior”,
Published by Pearson Education Inc.
2. Jon L Pierce and Donald G. Gardner, “Management and Organizational behavior”, Cengage
Learning India (P) Limited.
3. Richard Pettinger, “Organizational Behaviour”, 2010 Routledge.
4. Dipak Kumar Bhattacharya, “Organizational Behavior, Concepts and Applications”, Oxford
5. K. Aswathappa, “Organizational behavior”, Himalaya Publishing House.
6. R. Satya Raju and A. Parthasarathy, “Management”, 2009, PHI Learning (P) Limited.
7. John Schermerhorn, Jr., James G. Hunt and Richard N. Osborn, “Organizational Behaviour”,
10t edition, Wiley India Edition.
8. Karminder Ghuman and K. Aswathappa, “Management”, Tata McGraw Hill. New Delhi.
9. Arun Kumar and N. Meenakshi, “Organizational Behavior, A modern approach”, Vikas
10. VSP Rao, “Organizational Behavior”, 2009, Excel, New Delhi.
11. Jai B.P. Sinha, “Culture and Organizational Behavior”, 2008, Sage Publications.
12. Stephen P. Robbins, Jennifer George and Gareth Jones, “Management and Organizational
Behaviour”, Pearson Education Inc.
13. Dr. S. S. Khanka, “Organizational behavior”, S. Chand.
14. Sarma VS Veluri, “Organizational Behaviour”, Jaico Publishing House.
15. RS Dwivedi, “Human Relations and Organizational behavior”, Macmillan.
16. BPP, “Organization and Behavior”, Viva Books.

1.2: Managerial Economics
Unit – I: Nature & Scope of Managerial Economics:
Fundamental Economics Concepts: Opportunity Cost, Discounting principle, Time perspective,
Incremental reasoning, Equi-marginal concept. Marginal concept in economics. Economics of
information: Risk, Uncertainty, Asymmetry of information, Adverse Selection, Market Signaling.
The theory of firm; Econometric Models & Economic optimization.

Unit – II: Demand & Supply Analysis:
Basis for demand and supply. Market demand and supply functions and curves. Market equilibrium.
Consumer behavior and rational choice: cardinal and ordinal approaches of consumer utility.
Maximization of consumer utility by the technique of indifference curves and budget lines. Corner
solution and consumer surplus. International convergence of tastes.
Demand Sensitivity Analysis: Price, Income & cross elasticity’s of demand. Managerial applications
of elasticity are of demand.

Unit – III: Production and Cost Analysis:
Production Function; Laws of diminishing returns to a factor. Returns to scale. Optimal combination
of input factors. Optimization of two inputs and single output through graphic method. Expansion
path and ridge lines. Productivity Measurement Output elasticity. Economies & Diseconomies of
scale. Economies of scope. Learning curve. Estimation of production function: Cobb Douglas and
CES Production functions. Cost analysis: Economic & Accounting Costs. Role of time in costanalysis.
Minimum of Efficient scale Firm size & plant size. Cost-volume Profit Analysis.

Unit – IV: Market Structure and Modern Pricing Practices:
Price determination under perfect competition. Monopoly, oligopoly & Monopolistic competition.
Game theory & competitive strategy. Game theory basics, dominant strategy, Nash equilibrium,
prisoners dilemma. Infinity repeated games & finitely repated games. Competitive, pricing and non
pricing strategies. Sophisticated market pricing: pricing discrimination–using coupons & rebates for
price discrimination. Peak load pricing and two-part tariffs. Bundling & Intrafirm pricing Mechanics
of bundling. Bundling as a pre-entry strategy. Transfer pricing: A perfectly competitive market for
upstream product. The global use of transfer pricing.

Unit – V: Macro economics & Business:
Nature, concept & Measurement of National Income. Classical and Keynesian approaches, Inflation:
Types, causes and measurement of inflation. Philips curve, stagflation. Trade cycles causes and
policies to counter trade cycles.

Suggested Books:
1. Allen, Wegelt, Doherty & Mansfield, “Managerial Economics - Theory, Application & Cases”, 2010, 7th Ed.
Viva-Norton Student Ed.
2. Mark Hirschey, Log “Managerial Economics – An Integrative Approach”, Cengage Learning.
3. Dominik Salvatore, “Managerial Economics”, 2008, 6th Ed. Oxford University Press.
4. Geethika, Piyoli Ghosh, and P.R. Chaudhary “Managerial Economics”, 2008, Tata McGraw Hills, New Delhi.
5. Robert Wasahik “Managerial Economics: A Strategic Approach”, 2010, 2nd Ed. Routledge Publications.
6. D.M. Mithani, “Managerial Economics” 2008, Himalayan Publishing House.
7. D. N. Dwivedi, “Managerial Economics”, 7th Ed Vikas Publishing.
8. Trunett & Trunett, “Managerial Economics”, 2009, 8th Ed Weiley India.
9. Samuelson & Nordhaus, “Economics” 2010, 19th Ed., Tata McGraw Hills.
10. Atmanand, “Managerial Economics”, 2009, Excel Publishing.
11. Sumitra Paul, “Managerial Economics”, 2008, Macmillan.
12. Jospeh G. Nellis & David Parter “Principles of Business Economics”, 2009, 2nd Ed. Pearson Ed.,

1.3: Financial Accounting and Analysis
Unit – I:
Meaning & Definition of financial accounting–Scope of accounting science–Accounting as a
business information system; Accounting concepts and conventions, their implications on
accounting system; Double entry system–recording business transactions–Classification of
accounts–accounting process–Accounting cycle–Primary entry (Journal proper)–Ledger posting
preparation of trial balance, suspense account; Accounting equation–Static and Dynamic view .

Unit – II:
Preparation and presentation of financial statements–Distinction between capital and revenue
expenditure–Measurement of business Income, profit and loss account–Preparation of balance
sheet; provisions of the Indian companies Act. regarding preparation and presentation of financial
statements.
Depreciation concept–Methods of depreciation–their impact on measurement of business income–
Accounting standard 6–Inventory valuation methods–AS2; Tax planning–Tax avoidance–Tax
evasion.

Unit – III:
Financial Statement Analysis–Ratio analysis–Rationale and utility of ratio analysis–Classification of
ratios–Calculation and interpretation of ratios–Liquidity ratios–Activity / turn over ratios–
Profitability ratios–leverage and structural ratios–Diagnostic and predictive power of ratios;
common size statement analysis.

Unit – IV:
Funds flow analysis–Concept of funds flow–Statement of changes in working capital–Funds from
business operations–Statement of sources and uses of funds–Advantages of funds flow analysis–
Cash flow statement–Accounting standard 3 (AS3).

Unit – V:
Accounting standards–their rationale and growing importance in global accounting environment,–
IAS-IFRS-US GAAP; Human resource accounting concept and importance – Valuation of human
resources – Economic value approach, non monetary valuation methods – Human resource group
value; Balanced score card – Methodology of BSC.

Suggested Books:
1. Earl K. Stice and James. D. Stice, “Financial Accounting – Reporting and Analysis”, 2009, 7th
Ed. south western, Cengage Learning.
2. Carl S. Warren, James. M. Reeve, Jonathan. E. Duchac, “Financial Accounting, Concepts,
Methods and Applications”, 2009, Cengage Learning
3. Alic C Lee, John C Lee, “Financial Analysis, Planning & Forecasting”, 2009, 2nd Ed. Cambridge.
4. Grewal T.S., “Introduction to Accounting”, 2009, S. Chand Publishers.
5. N. Ramachandran, Ramkumar Kakani, “Financial Accounting for Management”, 2009, 2nd Ed.
Tata McGraw Hill Publishing Pvt. Ltd.,
6. Dr. Jawaharlal, “Accounting for Management”, 2010, 5th Ed. Himalaya Publishing House
7. Paresh Shah, “Basic Financial Accounting for Management”, 2009 5th Ed. Oxford University
Press.
8. Ambarish Gupta, “Financial Accounting for Management”, 2009, An Analytical Perspective, 3rd
Ed., Pearson Education.
9. Sudhindra Bhat, “Management Accounting”, 2009, 1st Ed, Excel Books.
10. Ashish K. Bhattacharyya, “Essentials of Financial Accounting”, 2009, 5th Ed. PHI Learnings.

1.4: Marketing Management
Unit – I: Basics:
Marketing, Market, Marketing Management. Tasks, Philosophies, Marketing Mix-expanded
Marketing Mix, Marketing Program and Marketing Strategy, Managing marketing effort, Global
marketing, Marketing Environment - Company's Micro and Macro Environment - Interface other
functional areas

Unit – II: Market Segmentation:
Levels and Bases for Segmentation, Segmenting Consumer Markets, Business Markets,
International Markets, Market Targeting - Evaluating Market Segments, Selecting Market Segments
– Differentiation, Product Positioning, Positioning Strategies, Demand Measurement and Sales
Forecasting Methods, Estimating Current and Future Demand. Competitive strategies.

Unit – III: Marketing Programme:
Decisions Involved in Product, Branding, Packaging, Product Line and Product Mix Decisions. New
Product development, Product Life Cycle, Pricing, Strategies, Distribution Channels, Channel
Management Decisions, Promotion Mix - Advertising, Sales Promotion. Public Relations, Personal
Selling. Online Marketing-

Unit – IV: Consumer Markets:
Model of Consumer Behavior, Seven Os Structure, Factors Affecting Consumer Behavior. Stages in
the Adoption Process, Industrial Markets - Characteristics, Industrial Buyer Behavior, Services
Markets-Characteristics, and Strategies.

Unit – V: Marketing Organization and Control:
Types of Marketing Organization Structures and Factors affecting Global marketing Organization,
Marketing Organization Annual plan Control, Efficiency Control. Profitability Control and Strategic
Control. Marketing Audit.

Suggested Books:
1. Kotler Philip, Garyarmstrong, Prafullay. Agnihotri, EU Haque, “Principles of Marketing”, 2010,
13th Ed, Pearson Education Prentice Hall of Indi.
2. Paul Baines, Chris fill, Kelly page, “Marketing Management”, 2009, 1st Ed. Oxford University
Press.
3. Roger j. best, “Market- Based Management”, 2009, 1st Ed. PHI Learning Pvt. Ltd.
4. Kurtz & Boone, “Principles of Marketing”, 2010, 12th Ed. Cengage Publications.
5. Tapan k panda, “Marketing Management”. 2010, 1st Ed. Excel books.
6. Ramaswamy V.S. Namakumari S, “Marketing Management”, 2009, The Global perspective-
Indian Context Macmillan India Ltd.
7. Rajan Saxena, “Marketing Management”, 2009, 4th Ed. Tata McGraw Hill.

1.5: Statistics for Management
Unit – I:
i. Introduction to Statistics-Overview, origin and development and Managerial Applications of
statistics, Measures of Central Tendency, Dispersion, Skewnes and Kurtosis.
ii. Introduction to Probability-Concepts and Definitions of Probability–Classical, Relative frequency,
subjective and axiomatic. Addition and multiplication theorems, Statistical independence,
Marginal, Conditional and joint Probabilities.
iii. Baye’s theorem and its applications.

Unit – II:
i. Probability Distribution-Random Variable (RV), Expectation and Variance of a RV. Probability
distribution function, properties, Continuous and Discrete Probability distribution functions.
ii. Discrete Probability distributions: Binomial Distribution, Properties and applications; Poisson
distribution, Properties and applications.
iii. Continuous Probability Distributions-Normal Distribution, Standard Normal Distribution,-
Properties, applications and importance of Normal Distribution.

Unit – III:
i. Sampling Theory-The basics of sampling-Sampling procedures-Random and Non-Random
methods-Sample size determination-Sampling distribution, Standard Error, Central Limit
Theorem.
ii. Hypothesis Testing-Statistical Estimation, Point and Interval Estimation, Properties of a good
estimator, confidential interval.
iii. Large Sample tests-Test for one and two proportions, Test for one and two means, Test for two
S.D.’s.

Unit – IV:
i. Small Sample Tests- t-Distribution-properties and applications, testing for one and two means,
paired t-test.
ii. Analysis of Variance-One Way and Two Way ANOVA (with and without Interaction).
iii. Chi-Square distribution: Test for a specified Population variance, Test for Goodness of fit, Test
for Independence of Attributes.

Unit – V:
i. Correlation Analysis-Scatter diagram, Positive and Negative correlation, limits for coefficient of
correlation, Karl Pearson’s coefficient of correlation, Spearman’s Rank correlation, concept of
multiple and partial Correlation.
ii. Regression Analysis-Concept, least square fit of a linear regression, two lines of regression,
properties of regression coefficients.
iii. Time Series Analysis-Components, Models of Time Series–Additive, Multiplicative and Mixed
models; Trend analysis-Free hand curve, Semi averages, moving averages, Least Square
methods.

Suggested Books:
1. Levin R.I., Rubin S. David, “Statistics for Management”, 2000, 7th Ed. Pearson.
2. Gupta S.C, “Fundamentals of Statistics”, 2010, 6th Ed. HPH.
3. Keller, G, “Statistics for Management”, 2009, 1st Ed, Cengage Learning.
4. Amir D. Aczel and Jayavel Sounderpandian, “Complete Business Statistics”, TMH,
5. John C Lee, “Business and Financial Statistics Using MS-Excel”, First edition, 2009, Cambridge.
6. J. K Sharma, “Business Statistics”, 2010, 2nd Ed. Pearson.
7. Arora PN & others, “Complete Statistical Methods”, 2010, 3rd Ed. S. Chand.
8. Beri, GC, “Business Statistics”, 2010, 3rd Ed. TMH.
9. Black Ken, “Business Statistics for Contemporary Decision Making”, 2006, 4th Ed. Wiley.
10. Levine, David M and others, “Statistics for Managers using MS. Excel”, 2009, 5th Ed. PHI.
11. Davis, G & Pecar, B, “Business Statistics using Excel”, 2010, Oxford.
12. Kanji K. Gopal, 2006, “100 Statistical Tests”, Sage Publications.
13. Haoda, R.P., Statistics for Business & Economics”, 2010, 4th Ed. Macmillan.
14. Apte. D.P. “Statistical Tools for Managers – Using MS Excel”, 2009, 1st Ed. Excel Books.

1.6: Business Law and Environment
Unit - I: Law of Contracts:
Definition of Contract and Agreement – Classification of Contracts, Essential elements of a valid
Contract – Offer - Acceptance - Consideration - Capacity to Contract - Free consent, void contracts
– Legality of Object - Performance of Contract – Remedies for breach of Contract - Quasi Contracts.

Unit - II: Law relating to Special Contracts:
Salient features of Contract of Agency, Bailment and Pledge, Indemnity and Guarantee. Sale of
Goods Act – Distinction between Sale and agreement to sell - Conditions and Warranties.
Negotiable Instruments Act – Definition and Characteristics of a Negotiable Instrument –
Definitions, Essential elements and distinctions between Promissory Note, Bill of Exchange, and
Cheques - Types of crossing.

Unit - III: Companies Act:
Definition of company – Characteristics - Classification of Companies- Formation of Company -
Memorandum and Articles of Association – Prospectus - Share holders meetings - Board meetings -
Law relating to meetings and proceedings- Company - Management - Qualifications, Appointment,
Powers, and legal position of Directors - Board - M.D and Chairman - Their powers.

Unit - IV: Consumer Protection Law:
Introduction to consumer protection law in India - Consumer councils - Redressal machinery -
Rights of consumers - Consumer awareness. Pollution Control Law - Air, water, and environment
pollution control, Role of public awareness. Laws relating to Intellectual Property Rights.
Competition Law. Arbitration and conciliation.

Unit - V: Business Environment:
Business and its Environment – An Introduction to Economic Environment – Perspectives on the
Economic Problem –The technological Environment – The Social and Cultural Environment –
Corporate Social Responsibility –

Suggested Books:
1. N.D. Kapoor, “Elements of Mercantile Law”, 2007, Sultan Chand & Co.
2. Akhileshwar Pathak, “Legal Aspects of Business”, 2007, 3rd Ed. Tata McGraw Hill.
3. K.R. Bulchandani, “Business Law for Management”, 2009, HPH.
4. PPS Gogna, “A Text Book of Company Law”, 2006, S. Chand
5. Paul Wetherly and Dorron Otter, “The Business Environment – Themes and Issues”, 2010,
Oxford University Press.
6. Marianne moody Jennings, “The Legal, Ethical and Global Environment of Business”, 2009,
South western Cengage learning, New Delhi.
7. Richard Schaffer, Agusti & Earle.
8. K. Aswathappa, “Essentials of Business Environment”, 2009, HPH.
9. V. Ramakrishna Raju, “Business Laws and Economic Legislations”, 2005, HPH.
10. S.S Gulshan, Business laws, 2010, Excel Books.
11. Ravindra Kumar, “Legal Aspects of Business”, 2nd Ed. Cengage Leanings.

1.7.1: Information Technology Applications for Business
Unit – I: Information Systems for Business
Need for Information Systems – Business in the Information age, Information systems Concepts,
Computer Based Information Systems – Categories of Information Systems- Operational Support
Systems- Management Support Systems- Strategic Information Systems. Functional Information
Systems – IS support to Business Functions – Accounting & Finance, Marketing & Sales, Production
& Logistics, and Human Resources Management Systems.

Unit – II: Information Technology Infrastructure.
Computer Hardware-I/O Devices, Memory Devices, Processor -Software-Application & Systems
Software- Multimedia – Definition, Characteristics, Elements of Multimedia, Multimedia
Applications. Data Communication & Computer Network – Definition, Types –Network Topologies-
Network Devices, Wireless Networking. The Internet, Intranet.

Unit – III: Information Systems Planning and Development.
Systems Planning - Traditional system development lifecycle (SDLC) - alternate methods for
system development-dataflow analysis- system development outside the system- Data Base
Concepts- Definition-Advantages, Disadvantages – Normalization – Types of Data Bases –
Definition of Distributed Databases.

Unit – IV: Information Systems Application.
Inter organizational- Global information systems, Electronic Data Interchange (EDI), Electronic
Funds Transfer (EFT) –Extranets, E-Commerce Overview- E-commerce Applications, M-Commerce
Services & Applications, E-Governance- Emerging Trends in Computing – Cloud Computing, Grid
Computing (Definitions only).

Unit – V: Computer Security.
Need For Security - Security Threat & Attack- Malicious Software, Hacking, Security Services-
Security Mechanisms - Cryptography, Digital Signature, Firewall- Types of Firewall-Identification&
Authentication–Biometric Techniques–Other Security Measures- Security Policy.

Suggested Books:
1. Turban, Rainer and Potter, “Introduction to Information Technology”, John & Wiley Sons.
2. Anita Goel, “Computer Fundamentals”, Pearson.
3. Ralph M. Stair& George W. Reynolds, “Principles of Information Systems, Thomson Course
Technology”.
4. Ramesh Behl, “Information Technology for Management”, McGraw-Hill Companies.
5. Ken Laudon, Jane Laudon & Rajnish Dass, “Management Information System”, 11nd Ed.
Pearson.
6. B. Muthukumaran, “Information Technology for Management”, 2010, Oxford.
7. Alex Leon & Mathew Leon, “Fundamentals of Information Technologies”, 2009, Leon Vikas, 2nd
Ed.
8. S. Sudalaimuthu & S. Anthony Raj, “Computer Applications of Business”, 2010, HPH.
9. Arpita Gopal & Chandrani Singh, “E - World- Emerging Trends in Information Technology”,
Excel Books.

1.7.1.1: Information Technology - LAB
1. MS-EXCEL
Unit – I: Introductory concepts of MS-EXCEL spreadsheet:
Creating, Naming Saving, Editing and Printing of Worksheets. Data Entry - Manual and
Automatic Formatting cells and Cell referencing. Creating and using formulas and Functions
Use of Copy, Move and Paste Options.

Unit II: Data And Graphical Options:
Filling a Series, Sorting data, querying of data. Working with graphs and charts.

Unit III: Advanced Options of MS-EXCEL:
a) Statistical tools – use statistical functions such as average, Standard
Deviation, ANOVA, etc. b) Financial Tools – use of Financial Functions such as NPV, IRR etc.
c) Date Functions d) Building Simple Macros.

2. MS-ACCESS
Unit IV – Introduction to MS-ACCESS:
Creating a database and tables by different methods- Entering and Editing data- Sorting,
Filtering and Displaying data. Creating & querying using forms. Creating & printing reports
and labels.
Unit V: Transfer of data between Excel & Access.

Suggested Books:
1. David Whigham, “Business Data Analysis Using Excel”, Oxford University Press, Indian
Edition.
2. Paul Cornell, “Accessing & Analyzing DATA with MS-EXCEL”.
3. R & D, “IT Tools and Applications”, Macmillan India Ltd.
4. Sanjay Saxena, “A First Course in Computers – Based on Windows Office XP”, Second
Edition – Vikas Publishing House.
5. P. Sudharsan & J. Jeyabalan, “Computers Systems & Applications”, Jaico Student
Edition- Jaico Publishing House.
6. D.P. Apte, “statistical Tools for Managers – using MS Excel”, 2009, Excel Books.

2.1: Human Resource Management
Unit – I:
Definition, Evolution, objectives, scope and functions of HRM. HRM Typology, system, strategy, and
matrix of HR – Stakeholders and Integrated Models of HRM – Line vs. Staff - The changing
environment and role of HRM. Competitive challenges influencing HRM – HRIS: Three levels
comparison – Competency Framework for HR professionals.

Unit – II:
Job analysis – Systems exchange model. Analysis and mapping of workflow. Job characteristics
model. Job Design - Job evaluation – Towers Perrin Model of Total Reward - Performance appraisal
– HR Planning – Gallagher HR Estimator – Cohort Analysis – Recruitment- Yield – ratio Analysis -
Process of selection, placement and orientation. Training Methods – Kirkpatrick and Pecuniary
Utility Models of Training – MDP.

Unit – III:
Introduction to HRD – HR Accounting – Lev and Schwartz, Flamholtz and Hermanson’s Models –
Audit, research, Policies, validity generalization of HR – Career planning – Greenhaus career
Development Model – Protean career – Psychological Contract: Functions and Types – HR Utility
Framework – Markov Employee Transition.

Unit – IV:
Dunlop’s IR Model – Organogram – QWL – QC - Grievance management – Labour Turnover and
stability indices – Worker’s Participation in Management – Bate’s brand wheel for employer brand –
employee Engagement Index – Employee Value Proposition – Absence Management – Brad factor.

Unit – V:
HR outsourcing - HR issues in mergers and acquisitions – HR six – sigma process – HR Index – HR
- ROI – Job Diagnostic Model - Emotional intelligence and competencies at work - Work life
integration – Introduction to International HRM, Global HRM, and Strategic HRM – HR Score card –
Paradox Theory as a lens of theorizing for Sustainable HRM – Sustainable HRM Model – Paauwe’s –
Paradox Framework for Sustainable HRM.

Suggested Books:
1. Michael Armstrong, “Human Resource Management”, 2010, Kogan Page.
2. Mathis & Jackson, “Human Resource Management”, 2009, Cengage.
3. David Lepak, Mary Gower, “Human Resource Management”, 2009, Pearson.
4. Paul Banfield, Rebecca Kay, “Human Resource Management”, 2009, Oxford.
5. Decenzo, “Human Resource Management”, 2008, Wiley.
6. Madhurima Lal, S.Qzaidi, “Human Resource Management”, 2009, Excel books.
7. Wayne & Caseia, Ranjeet Nambudri, “Managing Human Resource”, 2010, TMH.
8. Gomez Mejia et.al, “Managing Human Resource”, 2010, PHI.
9. Steve Fleetwood & Anthony Hesketh, Explain the performance of HRM, 2010, Cambridge.
10. V.K. Sharma, “Human Resource Management”, 2010, Viva Books.
11. Sanghi, “Human Resource Management”, 2010, Macmillan.
12. David G. Collings, “Human Resource Management”, 2009, Routledge.
13. W.J. Rothwell, “Planning & Managing HR”, 2010, Jaico.
14. Kenneth M. York, “Applied Human Resource Management”, 2009 Sage.

2.2: Business Process Reengineering
Unit – I: Introduction to BPR
Reengineering and its relationship with functional areas of business. History of reengineering,
suggested reengineering framework. Deterministic machines, complex dynamic system, interacting
feedback loops and social constructs perspectives of BPR.

Unit – II: Managing Process Flows
Business Process and Flows - Through put rate, work-in-process, Cycle Time, Little’s Law. Cycle
Time and Capacity Analysis – Cycle Time Analysis, Capacity Analysis. Managing Cycle Time and
Capacity – Cycle Time Reduction, Theory of Constraints.

Unit – III: Implementation Process
Redesign of business processes – systematic or clean sheet, main and supporting processes,
rationale of BPR, key enablers of BPR, technology for BPR, critical success factors, cross functional
teams, mentoring, facilitating, models and methodologies of BPR, tools and techniques of BPR.

Unit – IV: Making effective BPR
Virtual ingredient – people, top management’s involvement, involvement of consultants,
empowerment and autonomy, the IT ‘black hole’, using process Simulation to minimize the risk –
Business Process Map and Simulation Model, Parameter Analysis, Simulation and Key performance
Indicators.

Unit – V: ERP and BPR
ERP in Modeling Business Processes, Work flow Management systems in BPR, steps of BPR,
Description of the case company, Business Case, Five-stage Model of AS-IS / TO-BE Analysis,
Managing Implementation. Business process management, process centric organizations, business
process maturity model, business process performance measurement.
Attached Files
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