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Devi Ahilya University, Syllabus of M.B.A. (Media management) Indore


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Devi Ahilya University, Syllabus of M.B.A. (Media management) Indore

The Devi Ahilya University or also known to be the Devi Ahilya Vishwavidalaya is a university into procedures from a very long period of time. The university was initially in the early days known to be the University of Indore and its affiliating jurisdiction was limited to the city of Indore only but it was in the year of 1988 when the university was renamed after the Malwa ruler then the university jurisdiction was refurbished to move beyond the city of Indore and combine 6 other districts. This university by the developed 16 faculties has been distributing to its courses and contributes quality education all around. The admission to the university takes place through the CET or common entrance exam conducted by the university and the students thus enforced for and in the merit list are cordially invited by the university to be its part and take up the course they applied.

Syllabus of M.B.A. (Media management) (2 years)
There is great potential and opportunities in M.B.A. (media management)course. Those students who wants make their bright Career media/advertisement can choose M.B.A. in media management.
Curriculum for affiliated institutes of devi ahilya vishwavidyalaya, indore-

Eligibility criteria for applying for MBA in Media management: for this course, candidates must have done Bachelor’s Degree in any discipline with 50% marks in aggregate from any recognized University and to get admission in this course, candidates have to pass Common Entrance Test (CET).

1st semester-
Theory subject:
1. Fundamentals of management
2. Fundamentals of communication & media
3. Electronic media & society
4. Writing for electronic media
5. Audio production management
Media production:
1. Video-graphy & studio practices
2. Multimedia applications
Project:
1. Media production
(a) Audio production
(b) Multimedia

2nd semester-
Theory subject:
1. Advertising management
2. Media Law & ethics (cyber laws & I.P.R.)
3. Animation production
4. Organizational behavior
5. Broadcast technology management
Media Production:
1. Video editing & compositing
2. Direction & production for T.V.
Project:
Advertising production
(Radio ad, T.V. ad campaign, animation film)

3rd semester-
Theory subject:
1. Media finance & accounting
2. Marketing management & media planning
3. Media research
4. Media production management
5. Event management
Media production:
1. Broadcast journalism
2. New media production
Project:
Fiction & documentary production

4th semester-
Theory subject:
1. Human resource management
2. Business strategy in media
3. Media economics
4. New media marketing
5. Technical writing & content management
Media production:
1. Entrepreneurial skill developments
2. Internship
Project:
Media research dissertation

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